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Ros Guy | Phone: + (33) 777 304 285 | Email: guyros48@gmail.com
ROS GUY
54 Rue Cantagrel 75013 Paris, France
Phone: + (33) 777 304 285 | Email: guyros48@gmail.com
GENERAL MANAGER/MANAGING DIRECTOR
Business expert with over 20 years’ experience in international P&L management, marketing and business development, business
transformation and event management as well as providing key strategic decisions while spearheading customer-centric projects in
the events and tourism industry. Proactive professional with extensive business network and a strong entrepreneurial background.
Hands-on experience in implementing established strategies utilising planning, revenue growth and cost control initiatives. Online
marketing connoisseur and a highly esteemed editor and publisher of websites, books and magazines while promoting tourism and
culture. Proficiency in driving staff performance via training and development interventions as well as compensation and benefits to
enable delivery of business aims and objectives. Technically astute professional, an inspirational leader and an outstanding team
player utilising collaborative approaches in work for translating vision into achievement. Demonstrating strong analytical, problem-
solving and decision-making skills along with a passion for service excellence, quality and developing productive partnerships.
CORE COMPETENCIES
▪ Strategic Planning and Enablement ▪ Organisational Restructuring ▪ Key Account Management ▪ Region and Territory Expansion ▪
Change Management ▪ Project and Programme Leadership ▪ Client Acquisition and Retention ▪ Turnaround and High Growth
Strategies ▪ Continuous Process Improvement and Best Practices ▪ KRA/KPI Establishment and Management ▪ P&L Management ▪
Vendor and Contract Negotiations ▪ Market/Competitor Analysis ▪ Due Diligence ▪ C+ Levels/Board of Management Liaison ▪
KEY SKILLS
 Strategic Planning, Restructuring and Change Management – Expertise in streamlining and restructuring financial and sales
structures of organisations for enhancing profit and sustaining long term growth. Showcasing technical and structural
reorganisation functions, backed up with six occasions demanding complete transformation of organisational policies and
frameworks. Successfully managing 2 business and strategic plans in Amiens and Caen to fulfil five year planning requirements
while effective in integrating company as per the financial rules of ‘Vivendi’ in 1999 involving extensive reporting and cost
reduction initiatives.
 General Management – Skilled in conducting annual meetings with staff for analysing results and performance as well as
weekly turnover. Proficient in analysing feasibility and sustainability of business structure by implementing P&L statements for
consolidating revenue and expenses on a quarterly basis.
 Sales and Marketing – Specialising in targeted and online marketing. Pioneered the development of online business for
promoting tourism through elaborate packages while boosting sales. Playing a pivotal role in successfully creating a marketing
services department and providing valuable insights to vendors on mechanism of selling operational marketing events utilising
showrooms, street marketing and incentive plans. Gained recognition as editor of online portals for Vivendi and GL Events.
 Large Scale Event Management – 20-year record of organising a range of major events for top companies including
international events for Armani, Calvin Klein and 20
th
Century Fox. Outstanding ability in executing exhibitions and international
fairs attended by 200000 visitors while coordinating multicultural teams. Efficiently managed 150 employees during the Caen
International Fair in Normandy.
 Stakeholder Liaison and Communication – Successful initiator of innovative ideas and new processes with impressive skills in
presenting it to the board for approval. Trustworthy professional shouldering responsibility for reporting financial ratios and
turnover monthly to shareholders. Offering 20 years of experience in providing advice to senior management on commercial
policies and strategies, conducting market analysis and deriving financial results.
 Languages – Fluent in English and French and average in German.
NOTABLE ACHIEVEMENTS
 For five years created and organised the festival of Young creators in Tignes where 85 artists have won prizes.
 Conceived 5 magazines for students and young professionals as well as 5 websites (portals) — Transfac being the most famous
with 250 000 papers published monthly.
 Established a convention bureau in Amiens and Caen (Normandy) incorporating structured package of a professional network
of tourism sites in Normandy resulting in a 35% increase in the number visitors – within a period of just 3 years.
 Centralised the tourism (public/private) providers in Normandy for developing a network with unique marketing offers for
tourists as well as congress organisers.

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Ros Guy | Phone: + (33) 777 304 285 | Email: guyros48@gmail.com
 Instrumental in organising a large fair in Paris called “Le Salon de l’Education”. Within just six years 500 000 visitors attended
generating a turnover of €8M.
 Organised esteemed exhibitions during six years including the international Fairs of Normandy (200 000 visitors) ; a commercial
fair with 560 exhibitors (€4M revenue) and the fair of Amiens.
 Steered company to leadership position in the French market during 1992 to 2004 with a striking 90% turnover growth in 5
years. Acquired renowned clients such as the French Ministry of Education, Tourism and Youth and Sports, French regions
‘PACA and Languedoc Roussillon’, Coca Cola, Danone and Nestle.
 Successfully developed overseas market for customers in Great Britain, Spain, Italy and Germany.
 Revamped financial and sales structure of 4 different companies during 1998 to 2010 to derive maximum profits and consistent
growth.
 Developed an important mission for the Australian Embassy (trade commission) as a consultant responsible for promoting
Australian universities and languages schools in European markets.
 Achieved a 33% turnover growth in 4 years in the congress centre (Transfac, Paris) post reorganisation of the sales policy.
KEY DELIVERABLES
Provision of Events and Marketing Services
 Working with the team to deliver high quality events and marketing services.
 Ensuring business continuity by developing innovative event management and marketing services, further enabling
organisation to reach leadership position.
 Securing international alliances and expanding current portfolio of services.
Management and Leadership
 Inspiring, motivating and leading employees towards a predetermined goal while ensuring availability of optimal resources
(human, material and financial) to achieve excellence in operations.
 Coordinating with the senior management team to develop a culture promoting a motivational approach to work thereby
utilising employees’ best potential while increased staff retention.
 Responsible for the daily management and administration activities.
Governance, Strategy and Planning
 Maintaining compliance with the company’s constitutional (defined in the governing documents) and regulatory obligations.
 Coordinating with staff while formulating and presenting policy proposals for consideration and approval by the board of
management.
 Providing advice and supporting the board on development and future governance issues while staying abreast of current and
future legislation impacting commercial operations.
Financial Management
 Working towards attaining financial objectives and key performance indicators while ensuring compliance with latest financial
regulations and financial viability in a range of operations.
External Relationship Management
 Developing, sustaining and monitoring public profiles for ensuring profitable alliances and promotion of established values,
strategies, plans and objectives.
 Maintaining effective network and fostering communication with all principal stakeholders including the media.
 Developing a network of business contacts and associations for leveraging potential commercial opportunities.
CAREER HISTORY
General Manager – Event agency june 2013
Atoutbrand (Paris) | Turnover (2012): €3.2M
 Led international team of 10 sellers and 20 employees/service specialists while monitoring company turnaround. Diversified
offerings and services to the core product line.
 Enhanced overall efficiency by implementing best practices for marketing and sales tools as well as opportunity detection and
project qualification — adopted company-wide.
 Developed and marketed highly effective workspace management solutions while ensuring revenue growth of events and
websites by directing company resources to a services-based quality.
 Fostered executive relations with strategic partners and customers such as I'm Watch, Ice Tropez, Edenly, Nutramino, Clinique,
Air Caraibes, Activilong, Union Nation....and partner’s like Mamba Nation, Gloria, Craft Communication, Eloa Prod, France TV,
VIP Room, HotMix Radio, Cyliana, Dans la Cible prod, My Major Company, AMT Records

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Ros Guy | Phone: + (33) 777 304 285 | Email: guyros48@gmail.com
General Manager – Congress Centres/International Fairs/Exhibitions/Events Organiser Sep 2010 – Mar 2013
Caen Expo Congrès (Normandy) | Turnover (2012): €7.2M
 Led international team of 20 sellers and 50 employees/service specialists while monitoring company turnaround. Diversified
offerings and services to the core product line.
 Enhanced overall efficiency by implementing best practices for marketing and sales tools as well as opportunity detection and
project qualification — adopted company-wide.
 Saved over $2 million annually by cross-training sales team on products, services and solutions thereby reducing requirements
of additional personnel during expansion.
 Played a pivotal role in exceeding projected growth plan while generating $8M revenue and a 35% growth in sales during 2012.
General Manager – Congress Centre/Fair Organiser/Exhibition Centre/Arena Dec 2008 – Aug 2010
GL Events Subsidiary, Amiens Turnover (2009): €5M
 Led 35 people encompassing sales, events production, marketing and finance personnel to develop large business accounts by
partnering with service delivery and event organising firms through joint business, technical value propositions and field-
engagement assistance plans.
 Collaborated with other teams and partners to develop ideal go-to-market strategies for new products and services for hosting
international medical congresses and international fairs.
 Initiated expansion in the field of mission critical systems.
 Developed high profile customers for hosting international congresses and conventions and improved service quality in the F&B
team.
 Handled channel conflicts while generating revenue valued at $6M in 2010.
International Congress Centre General manager Apr 2004 – Nov 2008
Espaces Cap 15, Sofiam Firm, Paris | Turnover (2008): €7M
 Supervised 42 staff members and 20 member sales team.
 Increased revenue in the mid-market areas by developing a new value added channel and selecting optimal system vendors and
service providers.
 Enhanced staff and channel performance by introduction of sales specialist certification.
 Achieved revenue worth $12M with increase in headcount and budget while maximising lead-generation, management
functionality and go-to-market initiatives. Played a key role in increasing revenue by 45% in five years and generating an
average 10% of company’s revenue.
 Served as in charge for sales, event production and finances in 280 events, congresses and exhibitions in 2008.
Managing Director/CEO (3 subsidiaries) Aug 1999 – Mar 2004
Vivendi Universal Publishing, Turnover (2003): €15M, 80 employees/30 sellers
 Handled multiple roles including media publisher and editor for magazines, websites and books and as general manager for
marketing and advertising agencies.
 Led an international team comprising 80 people while generating 14% (average) of company’s revenue annually.
 Developed and marketed highly effective workspace management solutions while ensuring revenue growth of magazines and
websites by directing company resources to a services-based quality.
 Fostered executive relations with strategic partners and customers such as Coca Cola, Nestle, Danone and L’Oréal.
 Attained a 30% rise in revenue for advanced technologies and services while optimising on key partners to secure new
customers in five years.
 Slashed costs while instituting best practices for presales, sales cycles and bid review procedures as well as eliminating high risk
investments.
 Drove 32% growth to $15M utilising various measures including diversifying offerings, staff training and restructuring, adding
service capabilities and new market penetration.

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Ros Guy | Phone: + (33) 777 304 285 | Email: guyros48@gmail.com
General Manager and Editor(Magazines/books/websites)
Sep 1987 – Aug 1999
Transfac Firm (Paris), Turnover, €8M, 50 employees
 Improved policy of marketing services agencies in international events across the EMEA region.
 Enhanced efficiency by facilitating effective interdepartmental and cross-affiliate communication.
 Significantly boosted sales by $3.6 million with successful initiatives facilitating low cost of sales and 66% gross margin.
 Tasked with launching a programme for addressing and bidding for large international projects effectively while enhancing
follow-up procedures with major accounts. Consistently analysed win/loss ratio, created processes and tools and initiated
marketing programs while monitoring worldwide implementation by local personnel.
 Managed and developed a portfolio of business with French mid-market customers. Assisted in building vertical marketing
positioning solutions while targeting new businesses and key customer accounts.
Commenced career in 1985 as a teacher of law for students pursuing bachelor’s degree. Charted a phenomenal growth curve to
merit role of a manager of Rock’store Odéon, Montpellier (Concert Hall) in 1986; significantly contributed towards turnover growth
till 1988.
EDUCATIONAL QUALIFICATIONS
PhD in Political Sciences | Montpellier’s University of law Jun 1984 – Feb 1986
Master in Law | Montpellier’s University of law Sep 1983 – Jun 1984
PERSONAL INFORMATION
Date of Birth: 3
rd
Aug, 1960 Nationality: French
Marital Status: Single Driver’s Licence: French Driver’s Licence
References available on request