We’re pleased to invite GuideStar Exchange Gold and Silver level participants to learn more about VolunteerMatch. In this webinar, we’ll cover how to set up your account, the Premium Account tools you now have access to, and some best practices for recruiting online to make sure you find the volunteers you need to run your programs. Presenters: Jennifer Bennett, CVA, Senior Manager, Education & Training, VolunteerMatch; Erinn Andrews, Senior Director of Nonprofit Strategy, GuideStar USA (moderator)

1. Page
Jennifer Bennett, CVA
Senior Manager, Education & Training
VolunteerMatch
jbennett@volunteermatch.org
@JenBennettCVA

2. 2
Agenda
• VolunteerMatch Overview
• Making the Case for Online Volunteer Recruiting
• Best Practices for Recruiting Online
• Review Real Opportunities Using Best Practices
• Introduction to VolunteerMatch
• Things to Remember
• Q&A

3. 3
VolunteerMatch Overview
“VolunteerMatch strengthens communities by making it easier for good
people and good causes to connect.”
97,133 nonprofits… 83,183 Active Opportunities…. 7,678,925 referrals since 1998
• VolunteerMatch has been around for 16 years, and is the top-ranked website for online
volunteer recruitment and employee-volunteer programs
• Our Learning Center offers over 20 webinar topics focused on volunteer management
and VolunteerMatch tools, serving an audience of over 6,000 attendees each year

4. 4
Recruiting Volunteers Online
• Another Tool to Recruit Volunteers
– VolunteerMatch User Survey
• VolunteerMatch Research
– 100 High Referring Listings
– 100 Listings with no referrals
• Best Practices
– Help your listings stand out and find the “right”
volunteers

5. 5
8 Easy Steps for Recruiting Online
• Make the Title Work for You
– Catchy, Fun, Interesting
• Keep it Brief
– One Opportunity, 100 words
• Word it Simply and Make it Easy to Understand
– No Jargon, no acronyms
• Make an Impact
– Include a Strong Call to Action

6. 6
8 Easy Steps for Recruiting Online
• Provide Direction and Support
– Time Commitment, Training, Restrictions
• Make it Visually Appealing
– Include Pictures, Graphics. Make use of White Space.
• Remember to Edit
– Grammar, Spelling
• View your Listing as a Volunteer
– Use a Critical Eye.

7. 7
Best Practices for VolunteerMatch
• Title Stands Out
– Call to Action
• Make Good Use of First Sentence
– Visible to prospective volunteers
• Brainstorm and Use Keywords
– What kinds of volunteers do you want to find you
• Keep Referrals on VolunteerMatch
– Information is only useful if volunteers click ‘I Want
to Help!’

8. 8
Make Your
Title Work
For You

9. 9
Review Real Opportunities
Let’s take a look at some examples of good descriptions
and those that could use some work.

10. 10
Using Best
Practices

11. 11
Office
Support

12. 12
A Listing that
Needs Work

13. 13
A Listing
using
more
Best
Practices

14. 14
Make the Most of VolunteerMatch
• Create an account
– Use the coupon code for Premium Account tools
• Intro to your dashboard
– Learn all the ins and outs
• Do more with premium tools
– Enhance your outreach and connection
• Create a listing and start recruiting!
– Walk through the steps and learn how to share your
listing using social media

15. Create an Account
15

16. 16

17. 17
Hover over the Nonprofit dropdown and click GetStarted

18. 18
Remember…
Your VolunteerMatch listing may be the first time a
volunteer learns about your organization:
• Use language that is welcoming
• Clearly state needs and impacts
• Outline any potential ‘deal breakers’
• Craft opportunities that will attract the
volunteers you need

19. 19
Resources
Learning Center
Find upcoming webinar dates, how-to videos and more
http://learn.volunteermatch.org
VolunteerMatch Support
Account support or review help topics – Click Support at the top of any page
https://volunteermatch.zendesk.com/hc/en-us
GuideStar Coupon Code:
Go the to the Benefits Section of the GuideStar Exchange to find your coupon code!

20. 20
Thanks for attending!
Join us online:
Like us on Facebook: www.Facebook.com/VolunteerMatch
Follow us on Twitter: @VolunteerMatch
Visit Engaging Volunteers, our nonprofit blog:
blogs.volunteermatch.org/engagingvolunteers/
For any questions contact:
Jennifer Bennett
(415) 321-3639
@JenBennettCVA
jbennett@volunteermatch.org