2. The Tango is a dance of
seduction & synchronicity
A brand image is no different,
there are those who lead and those who are led.
Which are you?
3. 1L e s s o n One
Choosing Your Partner
✯ ✯
“Choosing the right partner is imperative if the
Brand Tango is to be performed properly. We tend to
work best with partners who have a steady foot who
are well-balanced and arrive rested and ready to get
real results. Partners should be bright, responsive and
bring their own personal style to the dance.
”
Choose the right partner,
perform the Brand Tango,
and watch consumers line up to dance with you.
THE IDEAL PARTNER
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4. L e s s o n T W O
Hold Them Tight
✯ ✯
“A properly performed Brand Tango will attract
consumers to you. Approach them confidently
and hold them tight using intelligent marketing,
innovative product design and an engaging brand
image. These moves will ensure that your dance
will last well into the evening. You may even be asked
for another. We believe you call this a ‘referral’.
”
Attract your ideal consumer,
perform the Brand Tango,
and glide effortlessly across the crowded marketplace.
ATTRACT & ENGAGE
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2
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5. L e s s o n T H R E E
Practice In A Mirror
✯ ✯
“Practicing your moves requires a commitment to
get better. We suggest watching yourself in a mirror.
To make it easier to observe your performance,
you may want to use the Tango CRM web-based
software system. It analyzes and tracks your every
lead management and tour management move.
We can demonstrate it for you. Once you get it,
you can practice on your own.
”
The Tango CRM System,
manages leads and tours,
fills your dance card with the right consumers.
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3
PRACTICE
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6. 4L e s s o n F OU R
Time To Dance
✯ ✯
“The best way to learn the Brand Tango is to
watch those who have learned it before you. On
the following pages, we have diagrammed some of
the moves we’ve taught others. Remember, each
partner has their own personal style. To accentuate
your particular Brand Tango, we suggest you contact
us for additional lessons.
”
Contact, Joe Russoniello
954.295.7879 or www.brand-tango.com
mastering the brand tango8 9
OUR MOVES
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