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Facebook Privacy Enhancements

Chris Kelly
Chief Privacy Officer

Leah Pearlman
Product Manager
Mission
Give people the power to
share and make the world
more open and connected
Old Settings
Old Settings
Too many
 settings
Too many                 Less power
            Complexity
 settings                 to share
Privacy Principles
Privacy Principles




                     Sharing
Privacy




          Advertising
Control   Sharing
Control   Sharing
Publisher Privacy Control

 Check out Facebook’s New Privacy Controls
                                                             More
                                                 Everyone
                                                             public
                                                            sharing

                                                             More
 New phone number: 415-867-5309. Call me. XOXO    Friends
                                                            private
                                                            sharing


 Don’t forget grandma’s birthday tomorrow!
                                                              More
                                                  Custom
                                                            targeted
                                                             sharing
Removing Regional Networks

 Privacy Confusion   Variable Size   Partial Adoption




     ?                    SF
                        Silicon
                        Valley

                       Australia
                                              50%
Simplicity   Sharing
Simplicity   Sharing
New Simple Settings



              Everyone
              Friends and Networks
              Friends of Friends
              Friends
              Custom         edit
New Simple Settings


                                       Anyone,
              Everyone                on or off,
                                     of Facebook
              Friends and Networks
              Friends of Friends
              Friends
              Custom         edit
New Simple Settings



Confirmed friends   Everyone
 & authenticated   Friends and Networks
    networks       Friends of Friends
                   Friends
                   Custom         edit
New Simple Settings



              Everyone
              Friends and Networks
                                       Anyone who
              Friends of Friends     is friends with a
              Friends                      friend
              Custom         edit
New Simple Settings



              Everyone
              Friends and Networks
              Friends of Friends
  Confirmed
              Friends
   friends
              Custom         edit
New Simple Settings



                      Everyone
                      Friends and Networks
                      Friends of Friends
                      Friends
                      Custom
                      Custom         edit
                                     edit
Unified Privacy Page
Unified Privacy Page
Unified Privacy Page
Connecting   Sharing
Connecting   Sharing
Transition Tool 1




          Limited
Transition Tool 1




          Limited
Transition Tool 1




          Limited
Transition Tool 1




          Limited
Transition Tool 2
Transition Tool 2
Confirmation
Current Timetable for Rollout

    Week 1              Week 2         Week 3 +


       • Test                • Narrow test
       • 40,000 users        • 80,000+ users     • Finalize product
       • US Only             • + International   • Slow rollout to
                                                  all users
Current Timetable for Rollout

    Week 1              Week 2         Week 3 +


       • Test                • Narrow test
       • 40,000 users        • 80,000+ users
                                    Feedback     • Finalize product
       • US Only             • + International
                                    Loop         • Slow rollout to
                                                  all users
Current Timetable for Rollout

    Week 1              Week 2         Week 3 +


       • Test                • Narrow test
       • 40,000 users        • 80,000+ users
                                    Feedback     • Finalize product
                                                       Feedback
       • US Only             • + International
                                    Loop         • Slow rollout to
                                                       Loop
                                                  all users
Current Timetable for Rollout

    Week 1              Week 2         Week 3 +


       • Test                • Narrow test
       • 40,000 users        • 80,000+ users
                                    Feedback     • Finalize product
                                                       Feedback
       • US Only             • + International
                                    Loop         • Slow rollout to
                                                       Loop
                                                  all users
Privacy Enhancements
Privacy Enhancements




              1. Publisher Privacy Control
           2. Removing Regional Networks
Privacy Enhancements



                                             3. New Simple Settings
                                             4. Unified Privacy Page




              1. Publisher Privacy Control
           2. Removing Regional Networks
Privacy Enhancements



                                                       3. New Simple Settings
5. Transition Tool
                                                       4. Unified Privacy Page




                        1. Publisher Privacy Control
                     2. Removing Regional Networks
(c) 2009 Facebook, Inc. or its licensors.  "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0

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Facebook Privacy Enhancements