Design Thinking

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  • Design Thinking

    1. 1. Design Thinking Group 5
    2. 2. Main points <ul><li>Design Thinking? </li></ul><ul><li>The Process </li></ul><ul><li>Part of Innovation Drill </li></ul>
    3. 3. Design Thinking?
    4. 4. Design Thinking? <ul><li>Thinking like a designer can transform the way you develop products, services, processes – and even strategy </li></ul><ul><li>Blah </li></ul><ul><li>Blah </li></ul>
    5. 5. The Process
    6. 6. The Process <ul><li>Blah </li></ul><ul><li>Blah </li></ul>
    7. 7. Part of Innovation Drill <ul><li>Sometimes innovation has to account for difference in cultural & socioeconomic condition ~> Design Thinking </li></ul><ul><ul><li>Case : India’s Aravind Eye Care System </li></ul></ul><ul><li>Target’s product appeal emotionally through design & functionaly through price </li></ul><ul><ul><li>Case : “Keep the change” Bank of America </li></ul></ul>
    8. 8. The End <ul><li>Thank you for listening! </li></ul><ul><li>References: </li></ul><ul><ul><li>Harvard Business Review June 2008 – page 84. </li></ul></ul>

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