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Think Mobile April 2010_Jeff Hasen


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Think Mobile April 2010_Jeff Hasen

  1. 2. Hipcricket At A Glance <ul><li>Mobile Marketing pioneer since 2004 </li></ul><ul><li>Developed over 50,000 successful mobile marketing campaigns </li></ul><ul><li>Named the “early leader” in mobile marketing by a leading global analyst firm </li></ul><ul><li>Winner Mobile Marketing Association’s Best Use of Cross-Media Integration Award </li></ul><ul><li>Two-time winner of CTIA’s Pioneer Award </li></ul>
  2. 3. Some Of Our Clients
  3. 4. Why Is Mobile Marketing So Effective?
  4. 5. Case Studies
  5. 6. <ul><li>Offer delivered via mobile produced redemption rate of nearly 50 percent new customers </li></ul>Measuring Redemption “ We’re reaching a new market of consumers that our traditional advertising hasn’t been effective in targeting.”
  6. 7. <ul><ul><li>Offer for chance to win car for $98 “drove” hundreds to dealer </li></ul></ul>34 Cars Sold In One Day
  7. 8. Adding Mobile As Integrated Element AlaskaAir: Reply DICE to enter to win a roundtrip Vegas vacation for 2, inc. airfare + hotel! Msg+data rates may apply.
  8. 9. Combining Social and Mobile <ul><li>Nearly 50 percent of those who responded to call to action came via Twitter and Facebook </li></ul>
  9. 10. Jeff Hasen Chief Marketing Officer [email_address] 425 202-0835 Twitter @jeffhasen