Bluebird presentation

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Bluebird presentation

  1. 1. Bluebird Music and Arts Festival Downtown Columbia, MO Spring 2011 Sponsored by: YOU! The country we come from is called the Midwest. www.whatisbluebird.com
  2. 2. About: Bluebird Music and Arts Festival is the Midwest. By hosting an annual nonprofit festival, Bluebird hopes to fulfill its commitment to foster knowledge and understanding of, and increasing access to, contemporary and past Midwestern music and arts. As a nonprofit organization, Bluebird relies heavily on the community for support.   Photos courtesy of Kevin Dingman
  3. 3. <ul><li>Reach: </li></ul><ul><li>Bluebird’s inaugural 2008 festival was host to 5500 attendees throughout the weekend. </li></ul><ul><li>It is downtown Columbia’s young music festival, attracting attendees primarily in their twenties and thirties . </li></ul><ul><li>2011’s festival promises to attract an even larger audience. </li></ul><ul><li>The festival provides a great opportunity for businesses to make contact with a prime target market . </li></ul>Photo courtesy of Corey Hale Photo courtesy of Justin Scott
  4. 4. What People are Saying: “ With a diverse culture comes a diverse festival and Columbia’s people all put in their own unique bits to create a memorable cultural experience.” - Monica Kozaczka of The Maneater It was really a perfect blend of music, art and entertainment. - Andrew Feiler (http://columbiamoscene.wordpress.com) &quot;The mere existence of, and excitement about, a festival celebrating life in the Midwest shows its relevance and timeliness.&quot; - Bob Hartzell, artist &quot;All of the performances were great, starting from the openers up through the headliner,&quot; – Timothy Jensen, student
  5. 5. Scope: Columbia Missouri will host its third annual two-day festival in the Spring of 2011 to take place in over fifteen music and art venues simultaneously. Bluebird will host over fifty musical acts and dozens of fine artists of International, National, and Regional acclaim, all with Midwestern roots. The Columbia Daily Tribune’s Chris Boeckmann and Lynn Israel touted Bluebird as part of Columbia’s “thriving ” and “ambitious” music festival scene. Photo courtesy of Nichelle Lawrence
  6. 6. The Music In the past two years Bluebird has hosted over 130 Midwestern Musical Acts. Bluebird hosts all genres from rock, bluegrass, singer/songwriter, hip hop, pop, electronica, and country. The uniqueness of the Midwest sets the festival apart while the diversity of genres attracts a broader audience. Photo courtesy of Andrew Mitchell Photo courtesy of Corey Hale Photo courtesy of Corey Hale Photo courtesy of Corey Hale Photo courtesy of Corey Hale Photo courtesy of Kevin Dingman
  7. 7. The Art Gallery crawls have featured more than 30 cutting edge Midwestern conceptual artists. Featured work has included sculpture, painting, jewelry, ceramics, and screen printing. Venues include traditional art galleries as well as non-traditional restaurants and shops, making the work visible to a broader range of viewers. Gallery crawl venues are not only free , but also feature live music , further attracting more attendees. Work of Ashley Anderson Work of Dolan Geiman Work of Ben Chlapek Work of Bryan and Julie Ring Work of Mark Koch
  8. 8. Media <ul><li>Television </li></ul><ul><li>KRCG 13, Jefferson City/Columbia, MO </li></ul><ul><li>KMIZ ABC 17 </li></ul><ul><li>MyZou </li></ul><ul><li>Stormtrack </li></ul><ul><li>KQFX Fox 22 </li></ul><ul><li>Print </li></ul><ul><li>Columbia Tribune </li></ul><ul><li>Vox Magazine </li></ul><ul><li>Columbia Missourian </li></ul><ul><li>Inside Columbia Magazine </li></ul><ul><li>The Maneater </li></ul><ul><li>River Front Times, St. Louis </li></ul><ul><li>Pitch Weekly, Kansas City </li></ul>Bluebird coverage has reached a 120 mile radius, including purchased and earned media. <ul><li>Radio Coverage </li></ul><ul><li>102.3 KBXR </li></ul><ul><li>89.5 KOPN </li></ul><ul><li>88.1 KCOU </li></ul><ul><li>106.9 KTXY, Jefferson City </li></ul><ul><li>88.1 KDHX, St. Louis </li></ul>
  9. 9. Projected Media Radius 2011 With an increased budget and supporters, Bluebird plans to expand its media coverage for the 2011 festival.
  10. 10. You <ul><li>As a nonprofit organization, Bluebird Music and Arts relies on the community and its sponsors for support. </li></ul><ul><li>Benefits of supporting a nonprofit organization: </li></ul><ul><li>Tax deduction for donations </li></ul><ul><li>Community involvement and outreach </li></ul><ul><li>Advertising opportunities </li></ul><ul><li>Benefits of supporting a music festival: </li></ul><ul><li>Music festivals have a loyal fan base </li></ul><ul><li>Access to an often difficult to reach group </li></ul><ul><li>Connecting with a younger target market </li></ul>Photo courtesy of Justin Scott Photo courtesy of Corey Hale
  11. 11. Sponsorship Levels Bluebird Sponsor $500 Committed Sponsor $1000 Venue Rights & Radio $2500 Large Venue Rights $5000 Presenting Sponsor $10,000 Festival Passes Includes 3 complementary weekend passes Includes 5 complementary weekend passes Includes 10 complementary weekend passes Includes 20 complementary weekend passes Includes 30 complementary weekend passes Program Website T-shirt Radio Naming Rights Receive naming rights for mid-level venue , occupancy of 100-299 (e.g. State Farm Stage at The Blue Fugue) Receive naming rights for large venue , occupancy of 300-900 (e.g. State Farm Stage at The Blue Note) Receive naming rights for the festival (e.g. State Farm presents the Bluebird Music and Arts Festival). Event Signage Your name/logo will appear on signage for that venue, option to hang banner Your name/logo will appear on signage for that venue, option to hang banner Your name/logo will appear signage for all Bluebird shows, option to hang banners
  12. 12. For more information contact: Melaina Drissell 573-673-1986 [email_address] Or visit our website for information on our 2009 festival: www.whatisbluebird.com Thank you for your interest in Bluebird Music and Arts!

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