Information about MilitaryAvenue.com and the military community we serve.

1. The Constant and Cost Effective
Way to Capture the Valuable and
Mobile Military Market
Supporting the Military Relocation, Travel and
Lifestyle Needs of the American Military Family

2. Meeting All the Value Tests for
Your Advertising Investment
MilitaryAvenue.com is the global and local On a local basis, a military installation
online guide to the goods, services and typically represents tens of
community information needed and wanted thousands of consumers and a high
by the constantly moving military market. percentage of local consumption.
Not only is it content-rich, but it’s also the
access point for more military discounts Money to Spend
than any other. As a result, MilitaryAvenue.
com is fast becoming the “go to” site for this
large and surprisingly affluent market...and a Surprising to most is the
valuable advertising venue for anyone looking
to crack this large and somewhat elusive
tremendous buying power • Air travel
• Apartment and home rental
market. MilitaryAvenue.com delivers: of the military family. In • Appliances
• The world’s largest database of local
total, the military’s payroll • At-home business opportunities (spouses)
is $95 billion. About half
• Auto loans
military discounts • Auto rentals
• Content on 230+ military installations and
their communities in the U.S. and abroad... of military spouses are • Automobiles
• Carpet cleaning
and counting
• The most extensive directory of resources
employed and account for • Clothing
and businesses within base communities... more than $10 billion in • Consumer electronics
• Credit cards
more than 900,000 businesses organized
into more than 100 categories...more
additional spending power. • Daycare and family services
comprehensive than many phone books. Plus, military personnel also receive consider- • Employment services (spouses)
• Extensive library of focused articles, able tax benefits and allowances which mean • Financial services
research and resource links their disposable income is much higher than • Fitness and athletic clubs
other consumers. Consider these statistics: • Golf courses
A Huge Direct and • Average annual compensation
• Hardware
• Home furnishings
Indirect Audience of more than $54,000 (compared • Home improvement products
MilitaryAvenue.com serves 1.4 million active to $33,700 average) • Home loans
duty personnel and their 4.1 million family • Average household income of • Home purchase
members. It’s also becoming an online $82,618 (27% higher than average) • Household products
resource for the nearly 1 million civilian and • Hotels/motels
DoD personnel attached to military bases, They Buy What You • Housewares
their families, and the millions of retirees and • Legal services
veterans and their families. In all, more than 7 Sell...and Buy More • Motorcycles
million people make up the military market. Than Others • Movie rentals
• Movies
The military market is largely young, active, • Music
9% Civilian employees trendy, adventurous and highly mobile. About • Moving services
20% Active duty personnel one-third relocate every year to a new • Restaurants
community and need help locating a wide
27% Dependents • Shoes
range of goods and services, as well as
• Sporting events
16% Reservists information about where to go and what to
• Sporting goods
do. Also, remember that military personnel
27% Retirees and families • Storage space rental
have 30 paid vacation days per year for
entertainment, travel, hobbies and home • Truck rentals
improvement projects—and more disposable • Vacation travel
income than average. These are the reasons • Wholesale clubs
why the military market is such a dispropor-
tionately large consumer of so many types of
goods and services, such as:

3. A Market that Rewards the“Insiders”
The kinship, camaraderie and loyalty of the military is legendary and unrivaled. As a result, it can also be a bit of a
“closed club.” That’s why it pays to be considered an insider. Because, once you are, the power of word-of-mouth
takes over quickly. That’s one reason why MilitaryAvenue.com traffic has grown so quickly and continues to build.
It’s also why there is so much power in reaching the military on a site specifically intended for this unique audience.
MilitaryAvenue.com Consider advertiser acceptance, too. In
just a few short months, more than 500
Delivers With Superior businesses have become advertisers and
Cost-Efficiency more than 5,000 businesses have become
Military Rewards sponsors.
Clearly, the military market is worth pursuing.
And MilitaryAvenue.com will help you catch Also consider the investments to drive
it. Just look at recent visitor statistics, then more traffic to the site every day. First is a
look at how economical a preferred position unique connection to military leadership
on MilitaryAvenue.com can be. through Col. (Ret.) Dale Kissinger, who leads
government relations activities with military
administrators, as well as government-
sponsored military family support and
service groups.
Beyond viral marketing there are aggressive
and successful print and broadcast public
relations programs, activities at military
special events, and advertising in multiple
venues, online and traditional, to keep the
traffic building for advertisers.
As you can see, from a business standpoint,
MilitaryAvenue.com delivers superior value.
A Unique Opportunity
to Serve Those Who
Serve
One last thing to consider. While
MilitaryAvenue.com is a business
enterprise, it is also a cause of a military
family. The first priority will always be to
serve the military family with services not
available during our founding family’s 30-year
career that spanned 18 duty stations, 14
states, and 3 countries. Your sponsorship,
including discounts to our men and women
in uniform, will demonstrate your tangible
support and gratitude for the critical
contribution they make to our way of life.

4. Join the Hundreds of National, Regional and
Local Advertisers who are Getting their Share
of the Large and Elusive Military Market
Penske • All Things Dance • Blades Barbershop • RE/MAX
• Paradise Weddings • Blue Angel Mortgage • C Carlton
Folsum, Atty. • Prudential Real Estate • Crossroads Hospice
• Staff Pro • Crown Plaza Atlanta • Cruise One • CTX
Mortgage • Gill’s Music • Shoreline Camps • Century 21
• Slyder’s Tavern • Heartland Cycles • I-35 Sports &
Imports • Las Palapas Restaurant • Military Spouse Magazine
• Pacific Crest Apartments • Champion Lake Apartments
• Parke Place Bake Shop • Rascal’s • River Walk
Apartments • Coldwell Banker • Setliff Insurance • Lucky Dog
Resort • Siva Yoga Center • Smith Barney • Styles Salon
• The Perfect Dress • Tucker Homes • Woodcrest Apartments
7914 Loop Road
Middleville, MI 49333
Office: 616.855.4134
Fax: 616.855.4004