Fit Property is a young, pioneering lettings and property management company located in the city of Sheffield, with expert local knowledge, a distinctive product offering and personalised service.
Fit Property needed a way to attract new landlords to increase their inventory of properties and strengthen their presence within the tenant market in Sheffield, while continuing to service and expand their business to the student segment of the market. Essentially the business needed to reach all three customer segments – Student, Tenant and Landlord, without diluting the brand or losing customer attention. Creating a new website and updating its key messaging were the primary requirements.
A website with a clean design, streamlined user experience and content that speaks clearly to the brand's three audience segments. Fresh talking points emphasise key product innovations that differentiate Fit Property in the market, while authentic customer testimonials build the brand's credibility and support its reputation. A customised landing page and brochure were also created to deliver Fit property's message to landlords in Sheffield, fed by a dedicated AdWords campaign.
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