Statement of Accomplishment for the "An Introduction To Marketing" Course from Coursera (offered by Wharton School of the University of Pennsylvania) Duration: 7 weeks Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in: -Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. -Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. -Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment.

1. coursera.org
Statement of Accomplishment
WITH DISTINCTION
JANUARY 14, 2015
FOLCO ANGELO
BOMBARDIERI
HAS SUCCESSFULLY COMPLETED THE UNIVERSITY OF PENNSYLVANIA'S ONLINE OFFERING OF
An Introduction to Marketing
This is a graduate level introduction to the concepts of Marketing.
The course focuses on branding, customer centricity and go-to-
market strategies.
DAVID R. BELL, PROFESSOR OF MARKETING PETER FADER, PROFESSOR OF MARKETING AND CO-
DIRECTOR OF THE WHARTON CUSTOMER ANALYTICS
INITIATIVE
BARBARA E. KAHN, PROFESSOR OF MARKETING AND
DIRECTOR, JAY H. BAKER RETAILING CENTER
THIS STATEMENT OF ACCOMPLISHMENT IS NOT A UNIVERSITY OF PENNSYLVANIA DEGREE; AND IT DOES NOT VERIFY THE IDENTITY OF THE
STUDENT; PLEASE NOTE: THIS ONLINE OFFERING DOES NOT REFLECT THE ENTIRE CURRICULUM OFFERED TO STUDENTS ENROLLED AT THE
UNIVERSITY OF PENNSYLVANIA. THIS STATEMENT DOES NOT AFFIRM THAT THIS STUDENT WAS ENROLLED AS A STUDENT AT THE
UNIVERSITY OF PENNSYLVANIA IN ANY WAY. IT DOES NOT CONFER A UNIVERSITY OF PENNSYLVANIA GRADE; IT DOES NOT CONFER
UNIVERSITY OF PENNSYLVANIA CREDIT; IT DOES NOT CONFER ANY CREDENTIAL TO THE STUDENT.