See how producers of sun-protection lotions are increasing their sales by an invented fear of sunlight and tanning. A majority of the population has become Vitamin-D deficient by the fear of sunlight and thus have dramatically increased their risk for all types of cancers and Join the movement against the sun-scare here: www.tannersrights.com

1. THE SUN-SCARE CAMPAIGN1988 -- How the Source of Life on Earth was turned into a Bringer of Death and the Subject of FEAR

2. The Ideology “By means of shrewd lies, unremittingly repeated, it is possible to make people believe that heaven is hell -- and hell heaven. The greater the lie, the more readily it will be believed.”Adolf Hitler

3. The STRATEGY Create a strong enough Fear Skin Cancer Sell a Solution SPF lotions Make huge profit

4. Create a Fear of Death Pay Dermatologists (“Skin doctors”) to provide flawed melanoma statistics Feed this statistic to Oncologists (“Cancer doctors”) and health authorities Pay cancer research centres and other lobbying bodies to support the fear Use shrewd and ruthless PR- and marketing

5. Provide a Solution

6. Make huge profit Source: L’Oreal

7. The ExecutionandResult

8. Step I: “The SCARE”(Inflated diagnoses of melanoma) Melanoma diagnoses Source: Cancer Research UK

9. Step II: “The Solution”(Sales of sun-protection (SPF) lotions) Sales of sun-protection (SPF) lotions Melanoma diagnoses Source: Cancer Research UK & Euromonitor

10. Result I: “The Failure”(no change in melanoma mortality) Melanoma diagnoses Sales of sun-protection (SPF) lotions Melanoma mortality Source: Cancer Research UK & Euromonitor

11. Result II: “The Tragedy”(sharp increase in common cancers due to deficit of Vitamin-D) Don’t blame me! Breast-cancer (women) Prostate-cancer (men) Source: Cancer Research UK

12. Result III: “The Cost” “….. The reduction in direct plus indirect economic burden of disease was based on increasing the level of vitamin D. For 2007, the reduction is estimated at €187 billion.”*) € 200 billion of Western European tax-payers money every year! *) February 11, 2009 Estimated benefit of increased vitamin D status in reducing the economic burden of disease in Western Europe William B. Grant,1 Heide S. Cross,2 Cedric F. Garland,3 Edward D. Gorham,3 Johan Moan,4 Meinrad Peterlik,2 Alina C. Porojnicu,4 Jörg Reichrath,5 and Armin Zittermann6 1Sunlight, Nutrition, and Health Research Center (SUNARC)http://www.sunarc.org/papers.htm#westerneurope

13. The Facts “Nothing is new under the sun” except what we are made to believe Vitamin-D is created in the most natural way when your skin is exposed to UVB rays from the sun or from the lamps in a solarium. 10-30 minutes every day, depending on the source of UVB, is recommended to avoid Vitamin-D deficiency. Just be careful NOT to BURN your skin through too long exposure!

14. The Advice Educate yourself, spread the message and … Stay healthy tanned! Joinwww.tannersrights.com