GoAulas' Business Plan

1. The new social network of
private teachers!
October, 2013

2. Thank you for your attention! We are very honored to be presenting our
business to you!

3. Table of contents
1
Who we are?
4
2
What is Go Aulas and what we do?
6
3
The Market
7
4
Business Model & Canvas
10
5
Financial projections
12
6
What we are looking for?
13
3

4. 1
Who we are?
n
n
Antônio Ramos
Brazilian, 26 years old
Co-founder and Director of Go Aulas
Co-founder and Director of BR Mobile
n
4,5 years in the Insurance Market
n
Graduated in Business Administration from Fundação Armando Alvares
Penteado – FAAP
n
n
Co-founder and Director of Go Aulas
n
Gabriel Dib
Brazilian, 25 years old
English proficiency program at ELS Language Centers, in New York, USA
1,5 year as Business Consultant in the Corporate Finance market
n
3 years as Account-Executive in the Insurance Market
n
n
Graduated in Business Administration from Fundação Armando Alvares
Penteado – FAAP
English proficiency program at Front Range Community College, in
Colorado, USA
n
n
Rony Breuel
Brazilian, 26 years old
Co-founder and Director of Go Aulas
Co-founder and Director of BR Mobile
n
1,5 years as a Trader in the Investment Market
n
n
Graduated in Business Administration from Fundação Armando Alvares
Penteado – FAAP
English proficiency program at Columbia University, in New York, USA
+ one web developer, one web designer
4

5. 1
Who we are? (continued)
Shareholder structure
Antônio Ramos
Gabriel Dib
33.3%
33.3%
Rony Breuel
33.3%
G2R Tecnologia Ltda.
100.0%
5

6. 2
n
What is Go Aulas and what we do?
Business definition
Social network of private teachers
Connect users looking for specialized teachers able to provide them with presential private classes
Several kind of private classes (educational, academic, languages, sports, music, technology, public
roles and others)
n
Mission
To be an innovative company in the social network market and to unify and transform the
relationship between teachers and users in the learning and interaction space
n
Vision
To be the largest private classes portal focused on private courses in the world, contributing for the
improvement and development of the users and satisfaction of the registered teachers
n
Values
Our values include innovation, humility, honesty, integrity, people development, ethic and
sustainability
6

7. 3
The market
Overview
n
4 million teachers (schools and universities)
n
50 million of students (public / private schools)
n
6.5 million of students (public / private universities)
n
Brazil is investing over 3,5% of its 2013 GDP in Education (R$ 81.1 billion)
Source: IBGE / MEC
7

8. 3
The market (continued)
Elementary school teachers divided by region
132.4k
Average age of teachers divided by school level
40
157k
North - 8%
281.2k
570.6k
39
Northeast - 30%
Southeast - 39%
741.6k
38
South - 15%
Midwest - 7%
Elementary school
Note: Data as of 2007
Source: MEC / INEP / DEEP
Middle school
High school
Note: Data as of 2007
Source: MEC / INEP / DEEP
Number of schools that teachers lecture
Day period that teachers lecture
81%
144.1k
71.4k 112.4k
Morning - 39,3%
739.9k
Afternoon - 17,1%
Night - 7,4%
353.731
Morning & afternoon - 18,8%
321.3k
16%
2,5%
1 school
Note: Data as of 2007
Source: MEC / INEP / DEEP
2 schools
0,7%
3 schools
4 or more
schools
140.1k
Morning & night - 7,7%
Afternoon & night - 3,8%
All day - 6,0%
Note: Date as of 2007
Source: MEC / INEP / DEEP
8

9. 3
The market
Brazil is just hitting its social stride!
n
79% of brazilian internet users are now on social media
World’s second-biggest user Behind the USA, Brazil is the 2nd country on Twitter
(41.2 million of twitters)
n
n
Largest market outside USA for Youtube
n
80% of the brazilian population will have internet acces on 2016
Source: IBGE / MEC
9

10. The market (continued)
3
Global Internet users (million)
2,500
2011 – 2015 CAGR (%)
Indonesia
16%
India
16%
Russia
8%
Brazil
7%
Latin America
6%
W Europe
3%
US
3%
Japan
1,500
9%
China
2,000
1%
832
1,000
1,106
971
1,258
1,399
1,779
1,658
1,532
1,894
2,008
500
0
2006
2007
US
2008
China
Japan
2009
India
2010
Indonesia
2011
Latin America
2012
Brazil
2013
Russia
2014
2015
W Europe
Internet penetration 2011 – 2015 (%)
100%
80%
4%
5%
7%
60%
40%
12%
78%
14%
8%
77%
60%
20%
47%
15%
41%
40%
36%
22%
7%
12%
China
Indonesia
India
177
42
104
0%
Japan
US
W Europe
Brazil
2011
# of users added (m)
5
26
35
27
<50% penetrated
in 2011
11%
Russia
Latin
America
2011 – 2015 growth
21
38
Source: Frost & Sullivan, eMarketer
10

11. The market (continued)
Internet users in Brazil
73.9
67.5
62.3
60.0
39.0
32.5
40
26.9
24.8
2010
19.9
18.0
13.2
China
Brazil
France
South
Korea
53%
31%
34%
29%
0
50
39
33
32
30
Philippines
20%
60
Turkey
60
Facebook users
25
30%
25
40%
20%
0%
France
5%
UK
168
50
39%
Germany
40%
150
100
60%
53%
Mexico
Vietnam
Mexico
China
Brazil
Russia
Italy
France
US
Japan
Germany
South
Korea
0%
200
US
20%
Facebook users (m)
34%
37%
42%
42%
44%
59%
77%
78%
80%
83%
83%
Total number of Facebook users
40%
Note: Data as of 2011
Source: Internet World Stats
UK
Note: Data as of 2011
Source: Comscore and Socialbakers
Penetration (%)
60%
US
2011
Internet penetration per country
80%
Germany
2009
Indonesia
2008
Brazil
2007
Note: Considers people over 16 years old with internet access in any place
Source: Ibope Nielsen
84%
27.5
0
2006
UK
30.0
10
0.0
Internetusers/population(%)
35.4
20
20.0
100%
38.6
30
Canada
40.0
45.3
50
81.8
Italy
80.0
1: 20.3%
06 – 201
Japan
0
CAGR 2
(Hours/month)
Internet users (m)
100.0
Average time spent on the internet
India
3
Penetration
Note: Facebook users as of September 2012. Population as of December 2011
Source: Comscore and Socialbakers
With the rapid growth of users and domains, Brazil offers significant upside opportunities when compared to other developed and emerging countries.
Brazil’s size in terms of internet users reflects not only the size of the population, but also the high usage of internet by Brazilians. Time spent on the
internet each month is high and in line with more mature geographies. Brazilians are very active on social networks, ranking as the third most
represented country worldwide on Facebook
11

12. 3
The market (continued)
What has changed?…2002 vs 2012
(US$ millions)
2002 Top 25 global Internet companies
Company
eBay
IAC/InterActiveCorp.
Yahoo!
Amazon.com Inc
Yahoo Japan
Expedia
VeriSign
Monster Worldwide
EarthLink
Rakuten
United Online
RealNetworks
iMerchants
1-800-Flowers.com
United Internet
priceline.com
Openwave Systems
NetEase
Daum Communications
Digital River
SINA Corporation
SUNeVision Holdings
InfoSpace
Index Corporation
ValueClick
Netflix
LookSmart
Stamps.com
Sohu.com Inc
j2 Global, Inc
Total
Average
Median
Market cap
20,938
10,279
9,661
7,206
5,845
3,876
1,903
1,257
839
762
654
601
428
410
391
360
359
353
350
325
299
276
261
251
244
244
243
228
221
208
69,270
2,309
375
Revenue
1,214
3,029
953
3,933
426
1,499
1,222
667
1,357
83
229
183
1
542
333
1,004
291
27
191
78
39
31
115
102
63
153
93
16
29
48
17,951
598
187
Note: Market caps reflect 1/1/2002 and current. Revenues and EBITDA are calendar year 2001 and
2011, respectively
2012 Top 25 global Internet companies
Company
Google
Amazon.com
Facebook
eBay
Tencent Holdings
Baidu
Alibaba Group
priceline.com
Yahoo!
Yahoo Japan
Rakuten
LinkedIn
Equinix
NHN Corporation
NetEase
VeriSign
Groupon
Mail.ru Group
Rackspace
Yandex
Expedia
Akamai Technologies
IAC/InterActiveCorp.
Gree
Netflix
SINA Corporation
United Internet
Mercadolibre
Dena
Start Today
Total
Average
Median
Market cap
198,710
96,963
77,171
52,802
51,861
41,388
35,000
33,602
19,181
16,724
13,645
11,561
9,414
8,968
8,093
7,691
7,479
7,197
7,101
6,979
6,445
5,505
4,366
3,887
3,818
3,629
3,371
3,258
3,149
1,627
750,585
25,020
7,892
Revenue
37,905
48,077
3,711
11,652
4,520
2,300
na
4,356
4,984
na
4,938
522
1,607
1,828
1,156
772
1,610
506
1,025
624
3,449
1,159
2,059
1,422
3,205
483
2,720
299
1,760
385
149,034
5,323
1,794
Bold indicates new additions to top 25 market cap list since 2002
12

13. 4
Business Model & Canvas
Teachers
n
“Freemium” subscription concept
Users / Individuals
n
100% Free (ad-supported) subscription
Advertisers
n
Advertising (CPM-based)
13

14. 4
Business Model & Canvas (continued)
Canvas Business Model
14

15. Financial projections
5
Net revenues
41%
58%
28%
35%
31%
Cash gross profit
26%
19%
7.909
14%
9.040
11%
9.994
7.646
6.655
5.574
6.668
4.382
5.293
0
2013
1.049
1.476
2014
2015
2.332
2.985
4.030
836
2016
2017
2018
2019
Net revenues (R$ 000)
2020
2021
2022
2023
2013
1.188
2014
2015
1.889
2016
-118
Y-o-Y growth (%)
721
762
884
922
962
1.004
1.048
11%
29%
115
2014
2015
2016
2017
2018
2019
SG&A (R$ 000)
2020
2021
2018
2019
2020
2021
2022
2023
2022
47%
52%
60%
65%
69%
71%
73%
74%
1.094
35
2013
2017
EBITDA
0%
842
2.404
3.294
Cash gross profit (R$ 000)
Cash SG&A expenses
802
8.485
2023
2013
-153
427
2014
2015
1.087
1.562
2016
2017
2.410
2018
EBITDA (R$ 000)
3.460
2019
4.611
2020
5.651
2021
6.598
2022
7.391
2023
Margin (%)
15

16. 6
What we are looking for?
Investment
n
US$ 200,000
§
§
§
§
n
Marketing (Google Adwords, Facebook and Youtube)
Team (Developers e Staff)
Structure (Office and computers)
Administrative (Legal, Accounting e general expenses)
For more information, please contact:
Gabriel Dib – Co-founder
Guto Ramos – Co-founder
Rony Breuel – Co-founder
Tel. +55 11 3052 4021
Cel. +55 11 99656 8939
e-mail: gabriel@goaulas.com
Tel. +55 11 3052 4021
Cel. +55 11 99997 2283
e-mail: guto@goaulas.com
Tel. +55 11 3052 4021
Cel. +55 11 98806 5238
e-mail: rony@goaulas.com
www.goaulas.com
16