Delmon Solutions Case Study : Global Trade Reference Guide

1. WWW.GTRG.INFO – Business Research Made Easy!
Introduction: first as a choice of resources over other means
of getting information.
The online information portal – ‘Global Trade
Reference Guide’ (www.gtrg.info) was However, for many people finding information
developed to provide credible sources of on internet can be a painstaking activity like
information pertaining to international diving into the sea without direction and hence
business under one portal - ‘making the losing the whole purpose.
business research easy’! This is the portal
So the requirements of the project were to
where the information related to
categories the assimilated information from
‘International Business’ can be shared for the
credible sources and present it to the global
benefit of all.
audience.
It provides structured answers to the basic
Approach:
question – “what does it takes for a company
or an organisation to do business globally?” The evident answers were to develop a
bespoke international strategy, categorise the
The target audience for the www.GTRG.info is
information on the portal and use the power
worldwide, including international businesses,
of internet research tools and techniques to
students, consultants, professional researchers
reach to the global audience quickly and cost
and traders or anyone who wants to keep
effectively. This way we could present this
abreast of the latest information about
online reference guide to its audience - the
different aspects of global trade.
way they want it.
The various categories under which the information
is assimilated are as below:
1. Country Guide 2. National Web Portal
3. IB resource Hand 4. Global Stats
Book
5. Trade 6. Regional Trade Blocs
Organizations
7. Industries 8. International
Cooperation
The long term online marketing strategy has
Live World Map Testimonial for GTRG
been broken down into three short term
Situation: strategies. The successful outcome of the first
stage (beta phase) is encouraging us to move
Any business research assignment related to on to the next stage.
business expansion or consolidation, whether
of professional or academic nature requires Activities and Results:
information in a structured form useful for
When people like something then they would
making informed decisions. In today’s tech
like to share it within their circle of influence.
savvy era, the internet has transformed the
And it is happening on www.gtrg.info which is
way we use to find information and it ranks
evident from the growing number of people

2. liking and sharing information via their social The online advertisement and affiliate
networking profiles. programs have started to generate the
revenue stream that will contribute to the
sustainability of this project.
The summary of activities done and outcomes achieved:
Order Activity Outcome
1 Website statistics  Avg. Daily unique visitors – 70+
(Google analytics):  More than 100 pages view on daily basis and
 70% repeat visitors
2 Integration of sharing  Sharing of information made easy
elements on website:  Integration of social media feeds and Chat feature
 Search facility and Submit a link
3 Facebook  Fan pages like crossed 125 in just 5 weeks from June 2011
 More than 1000 visitors liked the website via their Facebook profiles
4 Twitter  GTRG Followers: 475 globally
 Each follower has more than average 1500+ unique followers
5 LinkedIn  LinkedIn group members: 101
 Appreciation, feedback, inquiries and
 Repeat quality visitors to GTRG website
6 SEO activity  Increased the visibility on the search engines
 Good score on many of the SEO grade tools
7 Search Engine Submission  XML site map created and submitted to search engines - Google,
Yahoo & Bing
8 Blog Submission:  Approval of content posting on 100+ international business related
blogs
9 Social bookmarking  More 200 tags were generated in delicious
 Effective back-link increasing organic search
10 RSS subscription  For latest updates on website
11 Live visitor map  Daily increase in the flag counter
 Map displaying the growing popularity of the website globally
12 Affiliate Program:  Approval from top global companies
 Getting inquires regarding business projects and web space selling
After the successful testing of viable tools and techniques and an overwhelming response from the
niche audience during the first phase (beta phase), the future promotional phases are centred on
the viral promotion and strong engagement of the visitors of this website
A full scale promotional campaign will be launched with a target of reaching more than 200,000
users within 2-3 month through social media platforms; targeted PPC; blog commenting; directory
submission; enhanced SEO & customised email marketing campaigns.
Links to Website & Social Media Networks:
Website Facebook Profile Facebook Business Page
LinkedIn Business Group RSS feeds Twitter