1. Status Report 11/10
Rikard Saven | Stephanie White | Natasha Worsham
The Dream Machine
The Dream Machine allows users to choose their dreams. Users program the device before bedtime, choosing
from different settings. Our project will encompass design research, prototyping, and a marketing plan (covering
product, place, price, and promotion).
Team Activity
On Monday November 9 (at 3pm, our set meeting time), Natasha and Rikard met with Stephanie via iChat because
she was sick. We communicated via email over the weekend.
Group Progress
At our last meeting, we decided to document the project in a blog form. Stephanie set up the blog and invited the
team members last week. Natasha made a couple posts. Features of the project blog include brainstorming,
iterations, inspiration, file sharing, and individual commentary. We decided on a schedule, to follow the four P’s of
marketing. This week we will begin the design research and prototyping. In the following weeks, we will develop a
marketing plan and lastly, execute the campaign (print, television, and web).
Individual Progress
Rikard nicely outlined the timeline and also formulated our roles. In this way, we are sharing responsibilities, yet
taking the lead with the roles in which we best excel.
Natasha: 20% Coordination // 50% Ideation // 30% Production
Stephanie: 60% Coordination // 20% Ideation // 20% Production
Rikard: 20% Coordination // 30% Ideation // 50% Production
Problems/Concerns
In last week’s presentation, Natasha and Rikard were not prepared. Our ideas were not communicated as well as
our peers, and the presentation quality was poor. Overall, we need to communicate better as a group. Hopefully
this new blog system will facilitate this.
Future Outlook
Even though our presentation was not executed well last week, we did feel strongly about each of our ideas
because they were developed wholly as a team. Each of us has an equal stake in the outcome and we are excited
to deliver! Having the class give us feedback helped, because we would not likely have chosen the Dream Machine
beforehand. As previously stated, the next couple of weeks will be very product‐centric, and we will gradually
move on to price, place, and promotion.