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Giselle Rufer Delance Creator of 
DELANCE 
Swiss Watches for Women 
AWE Summit Switzerland 2014 Zurich, October 2014
HOPE FOR TOMORROW 
THRIVES IN OUR DREAMS 
Believe in yourself 
AWE Summit Switzerland, Zurich, October 2014
A FOUR-LEAF CLOVER 
For my mother 
AWE Summit Switzerland, Zurich, October 2014
I AM EVERY WOMEN 
My mother 
AWE Summit Switzerland, Zurich, October 2014
I LOVE MY SISTERS 
With my mother and my sisters 
in front of our shop in Porrentruy (1961) 
AWE Summit Switzerland, Zurich, October 2014
BE ALL YOU CAN BE 
Discover your talents 
Dreams color your soul with rainbows of hope 
AWE Summit Switzerland, Zurich, October 2014
EVERY WOMAN IS SPECIAL 
Remember your 
childhood... 
You have so many 
talents... 
Take care of them... 
AWE Summit Switzerland, Zurich, October 2014
IF YOU CAN DREAM IT, 
YOU CAN DO IT 
My grand daughter 
AWE Summit Switzerland, Zurich, October 2014
My daughter 
Just do it! 
I WANT TO BE A PRIMA 
BALLERINA. 
AWE Summit Switzerland, Zurich, October 2014
FIND YOUR MISSION 
Do something 
unique 
Or 
Do something 
traditionnal in 
your unique way! 
AWE Summit Switzerland, Zurich, October 2014
TURN YOUR 
CONS IN PROS 
The Pros Included : 
I am a strategist, a creator. 
I am an engineer, an artist. 
I can speak many languages. 
I can travel all over the world. 
I am a communicator. 
The Cons Included : 
I am a woman. 
I am over 50. 
I have no financing power. 
AWE Summit Switzerland, Zurich, October 2014
TIME FOR ME – TIME FOR YOU 
The decision to create a watch for women, 
A sign of recognition 
For women who want to change the world 
AWE Summit Switzerland, Zurich, October 2014
Think globally from the very beginning 
The Brand Name Is Most Important 
1995 : Logo Creation 
International Brand Registration 
1996 : Delance Inc. Birth 
AWE Summit Switzerland, Zurich, October 2014
TELL YOUR STORY 
AWE Summit Switzerland, Zurich, October 2014
CREATE 
YOUR INTERNATIONAL 
NETWORK 
AWE Summit Switzerland, Zurich, October 2014
MAKE WHAT YOU LIKE 
Make it perfectly 
AWE Summit Switzerland, Zurich, October 2014
SHARE YOUR DREAM 
If you do not have the skill, ask somebody else 
Your team and your friends help you to grow 
AWE Summit Switzerland, Zurich, October 2014
DOING THE RIGHT THINGS… 
Is more important than doing things right 
AWE Summit Switzerland, Zurich, October 2014
ANYTHING WORTH DOING, 
IS WORTH DOING WELL 
Any task started must be completed 
AWE Summit Switzerland, Zurich, October 2014
YOUR SILENT MENTOR 
A symbol is stronger than a thousand words 
The stone at 6 o’clock, 
south, sun, radiates the 
masculine energy 
At the zenith, at 12 
o’clock, the spiral, 
water, moon, 
femininity 
At the center the diamond 
shape, universal symbol of 
life and prosperity 
The infinity knot 
links the feminine and the masculine for all eternity 
AWE Summit Switzerland, Zurich, October 2014
CUSTOMISATION 
One shape 
Small Medium 
Gold Steel Gold Steel 
Cabochon 
Bracelets 
Loose rope gold Link gold Leather Link steel Loose rope silver 
1 920 000 combinations 
Precious stones on your watch 
AWE Summit Switzerland, Zurich, October 2014
THE HEART OF DELANCE 
Unique shape 
Symbolic signification 
Customisation 
Personalisation 
100% Swiss made 
5 years warranty 
Product of Excellence 
made by Women for Women 
AWE Summit Switzerland, Zurich, October 2014
Just for you 
Her DELANCE 
“Aïda” resembles 
her and speaks of 
who she is. 
Her watch is the 
mirror of her soul. 
Each element 
means some-thing 
important to her. 
AWE Summit Switzerland, Zurich, October 2014
APPLYING OUR DIFFERENCES 
DEVELOPING OUR TALENTS 
EXPLORING OUR TRADITIONS 
DOING WHAT WE KNOW BEST 
CREATING SOMETHING NEW 
AWE Summit Switzerland, 
Going Global: 
Taking a share of the global market
THANK YOU FOR YOUR ATTENTION 
Visit our website www.delance.com 
“Like us” on www.facebook.com/DelanceWatches 
Follow us on Twitter : twitter.com/Delance_Watches 
AWE Summit Switzerland, Zurich, October 2014

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Delance swiss watches_give voice to women with AWE Summit in Zurich and celebrate "Time for Women"

  • 1. Giselle Rufer Delance Creator of DELANCE Swiss Watches for Women AWE Summit Switzerland 2014 Zurich, October 2014
  • 2. HOPE FOR TOMORROW THRIVES IN OUR DREAMS Believe in yourself AWE Summit Switzerland, Zurich, October 2014
  • 3. A FOUR-LEAF CLOVER For my mother AWE Summit Switzerland, Zurich, October 2014
  • 4. I AM EVERY WOMEN My mother AWE Summit Switzerland, Zurich, October 2014
  • 5. I LOVE MY SISTERS With my mother and my sisters in front of our shop in Porrentruy (1961) AWE Summit Switzerland, Zurich, October 2014
  • 6. BE ALL YOU CAN BE Discover your talents Dreams color your soul with rainbows of hope AWE Summit Switzerland, Zurich, October 2014
  • 7. EVERY WOMAN IS SPECIAL Remember your childhood... You have so many talents... Take care of them... AWE Summit Switzerland, Zurich, October 2014
  • 8. IF YOU CAN DREAM IT, YOU CAN DO IT My grand daughter AWE Summit Switzerland, Zurich, October 2014
  • 9. My daughter Just do it! I WANT TO BE A PRIMA BALLERINA. AWE Summit Switzerland, Zurich, October 2014
  • 10. FIND YOUR MISSION Do something unique Or Do something traditionnal in your unique way! AWE Summit Switzerland, Zurich, October 2014
  • 11. TURN YOUR CONS IN PROS The Pros Included : I am a strategist, a creator. I am an engineer, an artist. I can speak many languages. I can travel all over the world. I am a communicator. The Cons Included : I am a woman. I am over 50. I have no financing power. AWE Summit Switzerland, Zurich, October 2014
  • 12. TIME FOR ME – TIME FOR YOU The decision to create a watch for women, A sign of recognition For women who want to change the world AWE Summit Switzerland, Zurich, October 2014
  • 13. Think globally from the very beginning The Brand Name Is Most Important 1995 : Logo Creation International Brand Registration 1996 : Delance Inc. Birth AWE Summit Switzerland, Zurich, October 2014
  • 14. TELL YOUR STORY AWE Summit Switzerland, Zurich, October 2014
  • 15. CREATE YOUR INTERNATIONAL NETWORK AWE Summit Switzerland, Zurich, October 2014
  • 16. MAKE WHAT YOU LIKE Make it perfectly AWE Summit Switzerland, Zurich, October 2014
  • 17. SHARE YOUR DREAM If you do not have the skill, ask somebody else Your team and your friends help you to grow AWE Summit Switzerland, Zurich, October 2014
  • 18. DOING THE RIGHT THINGS… Is more important than doing things right AWE Summit Switzerland, Zurich, October 2014
  • 19. ANYTHING WORTH DOING, IS WORTH DOING WELL Any task started must be completed AWE Summit Switzerland, Zurich, October 2014
  • 20. YOUR SILENT MENTOR A symbol is stronger than a thousand words The stone at 6 o’clock, south, sun, radiates the masculine energy At the zenith, at 12 o’clock, the spiral, water, moon, femininity At the center the diamond shape, universal symbol of life and prosperity The infinity knot links the feminine and the masculine for all eternity AWE Summit Switzerland, Zurich, October 2014
  • 21. CUSTOMISATION One shape Small Medium Gold Steel Gold Steel Cabochon Bracelets Loose rope gold Link gold Leather Link steel Loose rope silver 1 920 000 combinations Precious stones on your watch AWE Summit Switzerland, Zurich, October 2014
  • 22. THE HEART OF DELANCE Unique shape Symbolic signification Customisation Personalisation 100% Swiss made 5 years warranty Product of Excellence made by Women for Women AWE Summit Switzerland, Zurich, October 2014
  • 23. Just for you Her DELANCE “Aïda” resembles her and speaks of who she is. Her watch is the mirror of her soul. Each element means some-thing important to her. AWE Summit Switzerland, Zurich, October 2014
  • 24. APPLYING OUR DIFFERENCES DEVELOPING OUR TALENTS EXPLORING OUR TRADITIONS DOING WHAT WE KNOW BEST CREATING SOMETHING NEW AWE Summit Switzerland, Going Global: Taking a share of the global market
  • 25.
  • 26. THANK YOU FOR YOUR ATTENTION Visit our website www.delance.com “Like us” on www.facebook.com/DelanceWatches Follow us on Twitter : twitter.com/Delance_Watches AWE Summit Switzerland, Zurich, October 2014