Ginisty for cipra summit 2012 social media copy

630 views

Published on

Presentation given at the CIPRA (Chinese International Public Relations Association) summit on July 27th, 2012: Chances and challenges brought by social media for Public Relations professionals.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
630
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ginisty for cipra summit 2012 social media copy

  1. 1. Social media eraChances and challenges of the PR indutry Christophe Ginisty IPRA President elect 2013 European Technology / Digital evangelist @Edelman EMEA Twitter:@cginisty International Public Relations Association
  2. 2. International Public Relations Association
  3. 3. CHANCES International Public Relations Association
  4. 4. 12345 CHANCES Opportunity to challenge the leadership of one dominant channel/media International Public Relations Association
  5. 5. 12345 CHANCES Much more diversity in the point of views International Public Relations Association
  6. 6. 12345 CHANCES Stakeholders become real and talkative International Public Relations Association
  7. 7. 12345 CHANCES Content is king! International Public Relations Association
  8. 8. 12345 CHANCES Bad behaviors are publicly punished International Public Relations Association
  9. 9. CHALLENGES International Public Relations Association
  10. 10. 12345 CHALLENGES We need to totally reconsider the way we lean how to do PR International Public Relations Association
  11. 11. 12345 CHALLENGES Difficulty to navigate between what’s right and what’s wrong International Public Relations Association
  12. 12. 12345 CHALLENGES An individual does not make the group: define the reality of influence International Public Relations Association
  13. 13. 12345 CHALLENGES Search engine optimization is critical International Public Relations Association
  14. 14. 12345 CHALLENGES Crisis situation can happen anytime International Public Relations Association
  15. 15. CHANCES CHALLENGESA fantastic opportunity you need to be prepared and trained for. International Public Relations Association

×