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Social media era
Chances and challenges of the PR indutry
                                           Christophe Ginisty
                                   IPRA President elect 2013
   European Technology / Digital evangelist @Edelman EMEA
                                            Twitter:@cginisty




              International Public Relations Association
International Public Relations Association
CHANCES



 International Public Relations Association
12345
    CHANCES


                         Opportunity to challenge
                         the leadership of one
                         dominant channel/media




    International Public Relations Association
12345
    CHANCES


                         Much more diversity in the
                         point of views




    International Public Relations Association
12345                 CHANCES


 Stakeholders become real
 and talkative




                      International Public Relations Association
12345
    CHANCES


                         Content is king!




    International Public Relations Association
12345                  CHANCES


 Bad behaviors are publicly
 punished




                       International Public Relations Association
CHALLENGES



   International Public Relations Association
12345
    CHALLENGES


                         We need to totally
                         reconsider the way we lean
                         how to do PR




    International Public Relations Association
12345
    CHALLENGES


                         Difficulty to navigate
                         between what’s right and
                         what’s wrong




    International Public Relations Association
12345
    CHALLENGES


                                          An individual does
                                          not make the
                                          group: define the
                                          reality of influence




    International Public Relations Association
12345
    CHALLENGES


                                  Search engine
                                  optimization is critical




    International Public Relations Association
12345
    CHALLENGES


                                  Crisis situation can
                                  happen anytime




    International Public Relations Association
CHANCES




                             CHALLENGES
A fantastic opportunity you need to be prepared and trained for.



                        International Public Relations Association

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Ginisty for cipra summit 2012 social media copy

  • 1. Social media era Chances and challenges of the PR indutry Christophe Ginisty IPRA President elect 2013 European Technology / Digital evangelist @Edelman EMEA Twitter:@cginisty International Public Relations Association
  • 3. CHANCES International Public Relations Association
  • 4. 12345 CHANCES Opportunity to challenge the leadership of one dominant channel/media International Public Relations Association
  • 5. 12345 CHANCES Much more diversity in the point of views International Public Relations Association
  • 6. 12345 CHANCES Stakeholders become real and talkative International Public Relations Association
  • 7. 12345 CHANCES Content is king! International Public Relations Association
  • 8. 12345 CHANCES Bad behaviors are publicly punished International Public Relations Association
  • 9. CHALLENGES International Public Relations Association
  • 10. 12345 CHALLENGES We need to totally reconsider the way we lean how to do PR International Public Relations Association
  • 11. 12345 CHALLENGES Difficulty to navigate between what’s right and what’s wrong International Public Relations Association
  • 12. 12345 CHALLENGES An individual does not make the group: define the reality of influence International Public Relations Association
  • 13. 12345 CHALLENGES Search engine optimization is critical International Public Relations Association
  • 14. 12345 CHALLENGES Crisis situation can happen anytime International Public Relations Association
  • 15. CHANCES CHALLENGES A fantastic opportunity you need to be prepared and trained for. International Public Relations Association