Archie Keaton Entertainment held a successful press conference on July 6, 2015 to announce a world championship boxing match between former heavyweight champion Roy Jones Jr. and cruiserweight Danny Santiago that will take place in St. Maarten on August 29, 2015. The press conference was attended by officials from Miami, Florida and St. Maarten who are supporting the event. It was also attended by fans of Roy Jones Jr. and Danny Santiago as well as international and local press. The boxing match aims to benefit youth boxing organizations in Miami and St. Maarten and will be part of a week of activities including celebrity concerts, community events, and fundraising.