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What is a brand?
 A type of product manufactured by a company under a
particular name.
Top ten brands
 Coca-Cola
 Apple
 IBM
 Google
 Microsoft
 GE
 McDonald's
 Intel
 Samsung
 Toyota
What is a TNC?
 A TNC is short for a transnational company.
Coca- cola
 This brand sells drinks
 In 2011 revenues was $46.6 billion, the total assets was
79.974 billion and the operated income was 10.154
billion.
 The Coca-Cola Headquarters is a campus in Midtown
Atlanta, Georgia
 Coca-Cola locate there factories in the countries they
want to sell there brand in as it is a soft drink the fizz
will die. But the main factories are in China.
 The Coca-Cola Headquarters is in Midtown Atlanta,
Georgia.
Why is the factory in an LEDC?
Many big companies and brands build and place there
factories in LEDC or LICs as the work is very cheap as the
people are desperate and they have no laws on minimum
wages and working hours so they can employ many
people for a vey cheap price. The land is also very cheap
as no one has developed the land like they have in
MEDCs.
Why is the headquarters in a
MEDC?
This is because the technology is more advanced and the
workers have lots of qualifications and skills required to
design and process the brand logo, items, advertisement.
Technology is very important for advertisement as they
have to have the right cameras and filming equipment to
produce an adequate advertisement.

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Brands

  • 1.
  • 2. What is a brand?  A type of product manufactured by a company under a particular name.
  • 3. Top ten brands  Coca-Cola  Apple  IBM  Google  Microsoft  GE  McDonald's  Intel  Samsung  Toyota
  • 4. What is a TNC?  A TNC is short for a transnational company.
  • 5. Coca- cola  This brand sells drinks  In 2011 revenues was $46.6 billion, the total assets was 79.974 billion and the operated income was 10.154 billion.  The Coca-Cola Headquarters is a campus in Midtown Atlanta, Georgia  Coca-Cola locate there factories in the countries they want to sell there brand in as it is a soft drink the fizz will die. But the main factories are in China.  The Coca-Cola Headquarters is in Midtown Atlanta, Georgia.
  • 6. Why is the factory in an LEDC? Many big companies and brands build and place there factories in LEDC or LICs as the work is very cheap as the people are desperate and they have no laws on minimum wages and working hours so they can employ many people for a vey cheap price. The land is also very cheap as no one has developed the land like they have in MEDCs.
  • 7. Why is the headquarters in a MEDC? This is because the technology is more advanced and the workers have lots of qualifications and skills required to design and process the brand logo, items, advertisement. Technology is very important for advertisement as they have to have the right cameras and filming equipment to produce an adequate advertisement.