1. "The eMA online course provided concise and informative material related to concepts that
effect how eMarketing is done on a daily basis. The information was very relevant to my
current tasks as an eMarketer. The ability to access the course during times which fit into
my schedule was also a plus and the instructor was always available as a resource. "
-Brad Stradtmann
Manager eBusiness
Invensys Energy Solutions
Look for this site Rey
http://www.slideshare.net/trend/emarketing-the-essential-guide-to-digital-marketing
complete nay an…
e-business (electronic business)
E-business (electronic business), derived from such terms as "e-mail" and "e-commerce," is the
conduct of business on the Internet, not only buying and selling but also servicing customers
and collaborating with business partners. One of the first to use the term was IBM, when, in
October, 1997, it launched a thematic campaign built around the term. Today, major
corporations are rethinking their businesses in terms of the Internet and its new culture and
capabilities. Companies are using the Web to buy parts and supplies from other companies, to
collaborate on sales promotions, and to do joint research. Exploiting the convenience,
availability, and world-wide reach of the Internet, many companies, such as Amazon.com, the
book sellers, have already discovered how to use the Internet successfully.
Increasingly, much direct selling (or e-tailing) is taking place on the Internet of computer-
related equipment and software. One of the first to report sales in the millions of dollars
directly from the Web was Dell Computer. Travel bookings directly or indirectly as a result of
Web research are becoming significant. Custom-orderable golf clubs and similar specialties are
considered good prospects for the immediate future.
With the security built into today's browsers and with digital certificates now available for
individuals and companies from Verisign, a certificate issuer, much of the early concern about
the security of business transaction on the Web has abated and e-business by whatever name is
accelerating.
IBM considers the development of intranets and extranets to be part of e-business. e-business
can be said to include e-service, the provision of services and tasks over the Internet by
application service providers (ASP).

2. RELATED GLOSSARY TERMS: CIO (Chief Information Officer), business integration, business process, systems
thinking, clean room technique (clean room design), work breakdown structure (WBS), B2E
(Business2Employee or Business-to-Employee), Total Quality Management (TQM), Compliance:
Glossary, C-level
Contributor(s): Tim D. Nelson
Electronic commerce
From Wikipedia, the free encyclopedia
Electronic commerce, commonly known as e-commerce, is the buying and selling of product or service over
electronic systems such as the Internet and other computer networks. Electronic commerce draws on such
technologies as electronic funds transfer,supply chain management, Internet marketing, online transaction
processing, electronic data interchange (EDI), inventory management systems, and automated data
collection systems. Modern electronic commerce typically uses the World Wide Web at least at one point in the
transaction's life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile
devices and telephones as well.
Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the
exchange of data to facilitate the financing and payment aspects of business transactions.
E-commerce can be divided into:
E-tailing or "virtual storefronts" on Web sites with online catalogs, sometimes gathered into a "virtual mall"
The gathering and use of demographic data through Web contacts and social media
Electronic Data Interchange (EDI), the business-to-business exchange of data
E-mail and fax and their use as media for reaching prospects and established customers (for example,
with newsletters)
Business-to-business buying and selling
The security of business transactions