1. Storytelling – Cum te
pot ajuta povestile
Cannes Lions 2015

2. HELLO!
Eu sunt Georgiana
Si am emotii.

3. Sa incepem asadar…
…sa ne hranim creierele
infometate de povesti!

4. Forbes.com: “Connecting with
another person is one of the
highest forms of social being for
humans. At the heart of it is good
storytelling”.

5. O poveste… de perspectiva
Povestea spune ca o firma mare de producatori de
încaltaminte sport…

6. Storytelling
N-ai cum să nu înveți să iubești pe
cineva, de îndată ce îi cunoști
povestea. (Andrew Stanton)

7. BRANDED CONTENT
AND
ENTERTAINMENT
SHORTLIST: 143
Cannes Lion 2015 – Cele mai bune povesti
transformate in rezultate
CREATIVE
EFFECTIVENESS
SHORTLIST: 27

8. CANNES LIONS
THE DIGITAL
HOME OF THE
INTERNATIONAL
FESTIVAL OF
CREATIVITY
WORLD-CLASS
CAMPAIGNS
Cannes Lions is
the world's biggest
annual awards
show and festival
for professionals
in the creative
communications
industry.

9. 37 000 entries
Whoa! That’s a big number!

10. Makeup Genius –
realizata de Mccann Paris
pentru L’oréal Paris
http://www.canneslionsarch
ive.com/winners/entry/5711
90/makeup-genius
Place your screenshot here
1. Cea mai cool campanie

11. Place your screenshot here
2. Campania care mi-a placut
cel mai mult
Don’t die for me –
realizata de Circus
Grey pentru Vida
Mujer
http://www.cannesli
onsarchive.com/win
ners/entry/594422/d
ont-die-for-me

12. Place your screenshot here
3. Cea mai emotionanta
campanie
Cartoon Helpline –
creata de Ogilvy
Brasil pentru
Graacc
http://www.cannesli
onsarchive.com/win
ners/entry/594656/c
artoon-helpline

13. Place your screenshot here
4. Cea mai smart
campanie
Relocklove –
creata de Marcel
pentru Orange
http://www.cannesli
onsarchive.com/win
ners/entry/594884/r
elocklove

14. Place your screenshot here
5. Cea mai eficienta
campanie
Kan Khajura Tesan
Station – creata de
Lowe And Partners
Worldwide
pentru Unilever
India
http://www.cannesli
onsarchive.com/win
ners/entry/570479/k
an-khajura-tesan-
station

15. Place your screenshot here
6. Cea mai sanatoasa campanie
Inglorious Fruits And
Vegetables creata de
Marcel pentru Intermarché
http://www.canneslionsarchiv
e.com/winners/entry/570488/i
nglorious-fruits-and-
vegetables

16. Place your screenshot here
7. O campanie premiata
cu AUR
Rabbit Race creata
pentru Media Markt
de catre Ogilvy
Germany
http://www.cannesli
onsarchive.com/win
ners/entry/594875/r
abbit-race

17. Place your screenshot here
8. O alta campanie premiata
cu AUR
Blind Trip -Ministry
Of Transportation
And Tourism creata
de Maruri Grey
http://www.cannesli
onsarchive.com/win
ners/entry/583935/b
lind-trip

18. THANKS!
Intrebari?
Pasionatii de storytelling
ma gasesc si pe:
✘ @georgianaciofoaia.ro