A presentation delivered to the Founders Institute Luxembourg workshop on what you need to know about building a startup before you quit your job

1. 2018|
How to Launch a
Startup in
Luxembourg Without
Quitting Your Job
Genna Elvin, CTO and Co-Founder of Tadaweb
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2. Who and What is Tada?
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3. Meet Tada
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Founded
2011
Tech based
on 15+
years of
R&D
Lux (HQ)
London
Paris
Team of 50
(incredible
people)

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We are a technology
company… that started small..
and F*CKED* UP A LOT
*I am sorry (not really) if my swearing offends you

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1. Starting out, the idea phase

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1. Starting out, the idea phase
2. Intro to the Lean Startup model

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1. Starting out, the idea phase
2. Intro to the Lean Startup model
3. Testing, testing, testing

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1. Starting out, the idea phase
2. Intro to the Lean Startup model
3. Testing, testing, testing
4. Hacking the system

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1. Starting out, the idea phase
2. Intro to the Lean Startup model
3. Testing, testing, testing
4. Hacking the system
I QUIT

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90% of Startups fail*
*Forbes, https://goo.gl/WStsM2

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Starting out on the side
provides you with more
security

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Starting Out…

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More startups die of suicide…
than homicide…

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Don’t be afraid to share your
idea, get feedback! Get…
CRITICISM
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The Startup
Curve
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The Startup
Curve
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Probably
around here,
right now

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The Startup
Curve
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Get to here as
quick a freakin’
possible

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The Lean Method
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Develop quickly, test fast and
pivot accordingly

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Before you even think about
quitting… Test, test, test…

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Ideal situation: don’t quit until
your achieve product market fit

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“Product/market fit means
being in a good market with
a product that can satisfy
that market.”

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A real life example…

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Ethical clothing, E-commerce website

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What do you do?

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- Build a website

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- Build a website
- Buy your inventory

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- Build a website
- Buy your inventory
- Start your marketing

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before anything like that
happens… think LEAN

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Test, test, test…

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Who am I selling to?

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What market am I selling in?

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How much can I see for?

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Think outside the box…

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Before building, purchasing or
spending anything…

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Create ads

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Targeted at different
demographics

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With different price tags

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i.e. some ads that focus on
French customers, primarily
women, who are aged over
40…

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Another ad could be targeting
a German market, aimed at
20-30 years olds who attend
university

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New Zealanders who work for
a big four?

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Then sit back, relax… and
watch the clicks

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Introducing…

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ADVERTISE EVERYTHING,
STOCK NOTHING

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Market - Tested

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i.e. middle aged women from
central Europe

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Product Nailed

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Product Nailed

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The Startup
Curve
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From here it
should be all
up, up and up!

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- Incredible advisors

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- Incredible advisors
- Early stage capital, FFF or
Angels

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Thanks!!
Genna Elvin
www.gennaelvin.com
@gennaelvin
www.tadaweb.com