1. Annual Report 20
12
Public Conference
,
February 2012
Member of Knesse
t, Amnon Cohen (Sh
with Saman Khou as),
ry, senior Palestin
Geneva Initiative ian Israeli-Palestinian
activist, May 2012 joint
meeting, October
2012
YES TO AN
AGREEMENT The Geneva Initiative

2. Who We Are 2012
There is a Plan. There is a Partner. Over the past year, 10,434 Israelis took part in 153 Geneva Initiative activities across the
country. We continue to raise awareness about the issues, bringing together partners
in peace and pushing the urgency for a solution to the conflict.
After a century of violence between Israelis and Palestinians, H.L. Education for Peace-
Geneva Initiative offers a real and mutually agreed upon possibility for ending the conflict Public opinion polls published at the end of 2012 showed that two-thirds of the
between the two nations and obtaining an acceptable peace that guarantees the vital Israeli public supports the Geneva Initiative principles for solving the conflict. More
national interests of both sides. specifically, this support is also shared by the majority of right-wing Likud and Shas
voters – two key target groups that we have worked with for several years.
We work to gather support among the majority of Israelis in order to encourage the
leadership to negotiate and reach an agreement. Our activities are designed to re-instill in Recent elections in Israel gave a renewed hope that change will be made by the
decision-makers.
the Israeli people the hope that peace is urgently needed and actually possible. With our
Palestinian partners, we show that there is broad public support for a peace agreement Together with your support, we will continue to lay the groundwork for peace. There is
based on the two-state solution, according to the Geneva Initiative parameters. no better cause to serve.
Sincerely,
Gadi Baltiansky Andrea Diamond
Director-General Director of Foreign Relations
Gadi@heskem.org.il Andrea@heskem.org.il
Polling by Dahaf,
67% December 2012
21%
Support Oppose
2 Geneva Initiative Geneva Initiative 3

3. 15 Events
Going from City to City 220
Participants
Influencing the
Political Arena 671 Participants
9 Parties
This year we held dozens of activities in different cities around the Shas Party
country in cooperation with mayors and municipal leaders.
A Man of the
Peace Camp
Moshe Abutbul
The left-wing Geneva Initiative organization
that is trying to promote their peace initiative,
organized on Thursday a special conference in
the city of Beit Shemesh The event featured
Mayor Moshe Abutbul and was coordinated by
council member Reuvan Cohen
Beit Shemesh News, 29.3.2012
Head of the Mevaseret Zion local council, Aryeh Shamam, and Palestinian
President Mahmoud Abbas, on a Geneva Initiative delegation visit to
Minister Margi meets with
Ramallah (October)
Palestinian delegation Minister Yaakov Margi, MK Amnon
Cohen, and senior political
The secret meeting took place between Shas and senior Palestinian officials activists from Shas with senior
last week in Budapest Margi: the approach was more practical Palestinians at a joint seminar
(March)
In the context of the political deadlock between
Israel and the Palestinians, this week a meeting
took place between Ministers and members of
Knesset from Shas with senior Palestinians, under
the guise of the Geneva Initiative organization.
Ganei Tikva holds a Geneva
Initiative Conference
Minister Margi told “Yediot Aharonot” that
the meeting was very successful and that the
Palestinians that they met with had a practical
58%
of Shas voters
Head of Ganei Tikva local council,
approach. “It was a good atmosphere. They support the
Avishai Levin, former Palestinian At the Geneva Initiative conference that was held in Ganei Tikva, former understood that Shas does not “hate Arabs”, and principles of the
Minister of Prisoner Affairs, Ashraf Palestinian Minister of Prisoner Affairs, Ashraf al Ajrami, said that: “We can that we are open and practical. Our approach, Geneva Initiative
al-Aljrami, and Steering Committee reach a final-status agreement within weeks.” Avishai Levin: “We grasp with according the Rabbi Ovadia, is that the sanctity of
Smith Institute,
member, Talia Sasson (March) both hands the solutions of the Geneva Initiative.” the human being comes first”.
December
Gal Gefen, 29.3.2012 Yediot Aharonot, 1.4.2012
4 Geneva Initiative Geneva Initiative 5

4. 15 Events
Influencing the
Political Arena 671 Participants
9 Parties
Likud Party In 2012 we worked with members of Knesset and senior party leaders from across the
political spectrum. We exposed hundreds of political activists, leaders of branches and
ministers in government to the details underlying the two-state solution.
Likud Minister pushes
for support of the Two-
State Solution at Geneva
Initiative seminar
“The new government will have to take on the
Palestinian issue diplomatically” said Likud Minister
Michael Eitan at a seminar held by the Geneva Initiative MK Amir Peretz (Ha’Tnua) and
which included dozens of Likud activists MK Zahava Galon (Meretz), at
Geneva Initiative conference
Some participants intend to propose a change in the Likud “From Elections to Elections”
constitution to include support for the two-state solution. (October)
Following the seminar there were futher discussions within
the Likud about forming a majority among the seminar
members to support such a move.
Former Minister of Prisoner Affairs, Ashraf al Ajrami, with senior Likud
member Solomon Madmon, at joint Israeli-Palestinian seminar (May)
Arutz Sheva, 09.02.2013
From left to right: MK Amram
Mitzna (Ha’tnua), former MK
A Romance between Likud and the Geneva Initiative Aryeh Eldad (National Union),
MK Nitzan Horowitz (Meretz),
MK Yael German (Yesh Atid), and
The Geneva Initiative continues its efforts This is not the first meeting of the Likud and journalist Tal Schneider, at
to persuade the Likud to support their cause. the Geneva Initiative. “The last visit took place Geneva Initiative conference
Last weekend 20 members of Likud attended in Kfar Maccabiah,” Shimon Hazan told Arutz “After Gaza and Before Elections”
a seminar. The participants are members of the Sheva, Holon mayoral candidate in the Likud (December)
Likud central committee and heads of branches Party. Hazan told Arutz 7 that after discussion
across the country. with the inititative and exchange of views “I
identify with many of the solutions on which
58%
During the two-day seminar, participants took a we discussed, including the issues of water and
tour in Jerusalem and discussed the boundaries the subject of compensation.”
as proposed by the Geneva Initiative. They
also met with leaders of the initiative and Hazan explained that the views presented by
of Likud voters security experts to discuss the core issues of the Geneva Initiative received support on the
support the the conflict. They also met with prominent part of the vast majority of the participants.
principles of the Palestinians and demographer Arnon Soffer. “The vast majority support it and they have an
Geneva Initiative At the end of the seminar they agreed on open mind to hear the other side.”
Smith Institute, continued cooperation and expanding the
December circle to other Likud members.
MK Merav Michaeli (Labor), MK Uri Orbach (Jewish
Home), and journalist Maya Bengel, at Genenva Initaitive
conference “Where’s the Missing Peace?” (February)
Arutz Sheva, 03.01.2012
6 Geneva Initiative Geneva Initiative 7

5. Getting into the Details 8 Seminars Talking to Young Leaders 28 &eLmcinares
S
e tu
rs
301 Participants 2260 Participants
In meetings held over two to three days, political activists, journalists, young leaders Thousands attended Geneva Initiative conferences this year to hear experts discussing
and the heads of the Russian-speaking immigrant community, learned about the core the impact of regional and global developments – from the Arab Spring to the lections
issues of the conflict and the solutions provided by the Geneva Initiative. in Israel and the US – on the prospects for the two-state solution.
Geneva Initiative public conference (February)
Brig. Gen. (ret.) Israela Oron at a seminar for young journalists (May)
The speakers at a public conference. From left to right: Journalist Ayala Hasson, public relations consultant Roni
Participants attending a seminar for political activists (December) Participants attending a political party seminar (December) Rimon, former MK Daniel Ben Simon (Labor), MK Merav Michaeli (Labor), MK Uri Orbach (Jewish Home), and
journalist Maya Bengel (February)
8 Geneva Initiative Geneva Initiative 9

6. Confronting the Realities
on the Ground
47 Tours
2554 Participants
Bringing Israelis to Ramallah 60
Participants
Our tours, guided by experts, give a firsthand look at the possible and necessary In light of the political deadlock in negotiations, we organized several political
solutions for peace on the ground. delegations and groups to meet with the Palestinian leadership, and specifically
with President Mahmoud Abbas.
Members of Knesset and senior Israeli political activists meet with the senior Michael Bitton, Mayor of Yeruham, with President of the
Palestinian leadership in Ramallah (October) Palestinian Authority Mahmoud Abbas, part of a Geneva
Initiative delegation visit to Ramallah (October)
Participants of a multi-party seminar on a tour of the
Jerusalem envelop (December)
Senior representatives of the Geneva Initiative meeting with Palestinian President Mahmoud Abbas. From left to right: Director-General of
the Geneva Initiative, Gadi Baltiansky, Steering Committee member Haim Oron, Brig. Gen. (ret.) Amnon Lipkin-Shahak (Z”L.), Chairman of the Geneva
Initiative Steering Committee, Dr. Yossi Beilin, and President Abbas.
10 Geneva Initiative Geneva Initiative 11

7. Investing in Education 50 Paorticipants
C urse
Getting to know the Partner 11 Meetings
12 Meetings 212 Participants
The fifth cycle of our political course included key activists from political parties such In partnership with our Palestinian counterpart, the Palestinian Peace Coalition –
as Likud, Shas, Labor and Meretz. The course served to enrich the participants’ political Geneva Initiative, we arranged joint meetings this year with Israelis and Palestinians.
knowledge on the central issues of the conflict and solutions of the Geneva Initiative. Meetings were held in Israel, Ramallah and abroad.
Graduates of the Geneva Initiative political course (September) Israeli and Palestinian young political activists at a joint seminar (October)
Participants of the political course at a lecture in Tel Aviv (September) Israeli and Palestinian leading women at a joint seminar (May)
12 Geneva Initiative Geneva Initiative 13

8. Reaching out to Immigrant 4 Activities Building 14 Activities
Communities in Israel 104 Participants the Next Generation 663 Participants
As part of our work with the Russian-speaking community, this year we focused Through a variety of activities this year we met with hundreds of young
on a series of local community leaders, journalists and bloggers who had the leaders and students and talked with them about the future of the country
ability to spread our messages to the wider Russian-speaking public. and their role in that future.
Attorney Talia Sasson, Steering Committee member, speaking before a group of young political activists (March)
Participants of a seminar for young Russian-speaking leaders on a tour with Col. (ret.) Shaul Arieli (October)
Hisham Abdel-Razeg,
former Minister of Prisoner
Affairs in the Palestinian
Authority, in an interview
on Russian-speaking
TV News Channel 9
(December)
Participants at a conference “The Arab Spring and the effects on the Peace Process” (April)
14 Geneva Initiative Geneva Initiative 15

9. 4 Events 20 Activities
Harnessing the Media Enlarging International
80 Participants Support 2075 Participants
23 Media Outlets
We continued our media outreach this year through a variety of means, including targeted This past year we met with dozens of leaders from around the world, spoke at
seminars for journalists. Reports on our activities and conferences, as well our public major international conferences and held briefings and tours for diplomats and
opinions, were published in national and local media news outlets, including in the visiting foreign officials.
Russian-speaking and ultra-Orthodox medias.
Chairmen of the Geneva Initiative, Yossi Beilin and Yasser Abed Rabbo at the Brazilian parliament (April)
Director-General of the Geneva Initiative, Gadi Baltiansky, in an interview Foreign diplomats on tour around the Jerusalem Envelope (October) Geneva Initiative table at the Annual J Street Conference in the
on Israeli Radio (October) United States (March)
16 Geneva Initiative Geneva Initiative 17

10. Millions 6 Videos
Campaigns Exp osed Campaigns 50 Video clips
Thousands
of clicks 102,450 Views
Video “Save the
Zionist Vision”
competed in a video
contest in the Israeli
Ministry of Culture
and Sport and
received over 50,000
views
Billboard “Before the West Bank becomes Gaza” in central Tel Aviv
Video “Peace is Still Possible” Video “The Excuses and Facts of the Peace Process”
Online banner campaign
“Before the West Bank becomes Gaza”
18 Geneva Initiative Geneva Initiative 19

11. Bringing the Discussion 8106 friecedsook
Fa b
n
to Social Media 1401 fowitwerrs
T te
llo
Throughout 2012, we increased our activity on social media networks. We published
banners, advertisements, and held discussions on the everyday political issues on the
ground, thus reaching out to thousands.
Geneva Initiative on Facebook in Hebrew
Geneva Initiative YouTube Channel
Geneva Initiative on Twitter
Geneva Initiative on Facebook in English
20 Geneva Initiative Geneva Initiative 21

12. Behind the Initiative Where to find us 3 Websites
282,340 Vie
ws
The Geneva Initiative Steering Committee serves as an advisory board to Hebrew Website
www.heskem.org.il
the overall strategic goals of the organization. The committee consists of
senior experts from different professions including current and former
members of Knesset, former generals, ambassadors and academics.
We work in conjunction with our Palestinian counterpart, the Palestinian
Peace Coalition – Geneva Initiative, which is also guided by a senior
committee consisting of members of government, former ministers ,
academics and experts.
Russian Website
www.heskem.org.il/russian
Israeli and Palestinian signatories of the Geneva Accords 2003 English Website
www.geneva-accord.org
22 Geneva Initiative Geneva Initiative 23

13. ranshacked
YES TO AN
AGREEMENT The Geneva Initiative
www.geneva-accord.org
heskem@heskem.org.il facebook.com/genevainitiative twitter.com/genevaaccord
Geneva Initiative – H.L. Education for Peace // 8 Shaul Hamelech Blvd. , Tel Aviv 64733 // Tel: +972 (3) 6938780 // Fax: +972 (3) 6911306