The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. This topic is Patchwork gardens Ian Stutt - innovative use of social media marketing for local food

1. Social Media Marketing for Local Food
Eastern Ontario Local Food Conference
Kingston, ON
December 3, 2013

2. Social Media Marketing
for Local Food

3. Social Media Marketing
for Local Food
• Building our brand through ‘storytelling’

4. Social Media Marketing
for Local Food
• Building our brand through ‘storytelling’
• Local food as an experience

5. Social Media Marketing
for Local Food
• Building our brand through ‘storytelling’
• Local food as an experience
• Supporting the local food experience

6. Social Media Marketing
for Local Food
•
•
•
•
Building our brand through ‘storytelling’
Local food as an experience
Supporting the local food experience
Examples of content we share

7. Social Media Marketing
for Local Food
•
•
•
•
•
Building our brand through ‘storytelling’
Local food as an experience
Supporting the local food experience
Examples of content we share
Results? Measureable?

8. The Patchwork Story

9. The Patchwork Story

10. The Patchwork Story

11. The Patchwork Story

12. The Patchwork Story

13. The Patchwork Story

14. The Patchwork Story

15. The Patchwork Story

16. The Patchwork Story

17. The Patchwork Story

18. The Patchwork Story

19. Local food as an experience
•
•
•
•
•
Farmers market, CSA membership, etc
Sharing stories behind a crop/product
Sharing the beauty of the farm
Art and graphic design
People, people, people

20. Supporting the local food experience
•
•
•
•
•
Engaging with customers
Education
Eating seasonally
Cooking tips, storage tips, recipes
Farm tours, workshops, etc

21. A CSA member discusses Kale

22. Examples of content we share
•
•
•
•
•
Pictures with captions
Videos for CSA members and beyond
Product availability
Farm news
Unique happenings, etc

24. Brief Background

27. Brief Background

28. Patchwork Winter CSA Video

29. Results? Measureable?
•
•
•
•
•
•
•
Hits, Likes, Comments, Re-Tweets, etc
Positive feedback from customers
“Feels like I’ve been to your farm”
Familiarity with people behind the product
A more personal connection
Brand recognition
Other?

30. Social Media Marketing for Local Food
Eastern Ontario Local Food Conference
Kingston, ON
December 3, 2013