The SEO with WordPress session by Thunder SEO's Gary Magnone at WordCamp San Diego 2012 takes a deep dive on what business owners, bloggers, and website owners need to know when it comes to increasing traffic to their WordPress sites. As a CMS, WordPress is already structured to facilitate the basics of SEO, so this session focuses more on the critical mechanical site options that influence search engine accessibility like plug-ins, permalinks, and internal linking. But on-site optimization only accounts for about a quarter of what it takes to rank in the search engines, so we'll also be looking closely at the importance of external links pointing to your site and giving away expert tips and tactics for leveraging keyword research, content development, and social outreach for attracting links to your site naturally that translate into higher rankings, more traffic, and ultimately more money for your business.
2. First Off, Who Am I?
Name: Gary Magnone Twitter: @garyjmag
Title: Senior SEO Strategist LinkedIn: linkd.in/gmagnone
Company: Thunder SEO Read My Posts: Blog
18. Heading Tags
<h1>Use to Describe the Content Below</h1>
<h2>Help Guide Users Through The Page</h2>
<h3>They Have Minimal Ranking Impact</h3>
19. On-Page Body Content
Include Do Not Internally
Keywords Over- Link to
Naturally & Optimize or Relevant
Use Keyword Pages on
Synonyms Stuff Your Site
Create Valuable, Useful Content
That DESERVES to Rank
20. Optimize Your Images
1. Use Keyword-
Rich Filenames
2. Include
Descriptive Alt
Text
32. SEO Explorer
Anne Phillips, Marketing Manager, Flash Fitness
Anne is a 26 year old female with a marketing
communications degree from UC Davis who started at
Flash Fitness as an intern. Her major responsibilities
include: maintaining the company’s website, social
networks, and newsletter, managing local mail
campaigns, radio, tv, and off-site promotions,
coordinating marketing initiatives with sales staff
Enters the conversation during research/learning phase
and looks for beginner content or asks questions
Example keyphrases: learn seo, beginner seo, how to do
keyword research, how to choose a seo company
44. The Anatomy of a Link
Type of Link Editorial/Reference, Reciprocal, Paid
Link Format Text or Image
Where Link
In-Content, Navigation, Footer, Ad Space
Appears
Age of Link Old or New
Anchor Text Hyperlinked Keywords
Where Link Comes
Authority of Linking Domain
From
46. So What Is Link Building?
Link
Content-
Attraction Providing
based
Help
strategies
Offline
Relationships Your Website Social
Strategies
Giving away
Community
tools &
Interaction
resources
Sponsorships
http://bit.ly/GJN8W9