SEO with WordPress Presented by
Gary Magnone | March 24, 2012

First Off, Who Am I?
Name: Gary Magnone Twitter: @garyjmag Title: Senior SEO Strategist LinkedIn: linkd.in/gmagnone Company: Thunder SEO Read My Posts: Blog

The Inbound Ecosystem
Source: http://mz.cm/GHR1Lf

Why SEO? Over 1 Billion
Searches Per Day 7.2 Billion Daily Page Views 87.8 Billion Searches Per Month 66.4% Search Engine Market Share

What Does That Look Like?

OK, So How Does SEO
Work?

Getting Set Up

Install Analytics & Webmaster Tools

Allow Search Engines Access

Permalinks Avoid the default setting
http://www.domain.com/p=123

Display Partial Post Excerpts

On-Site
Optimization

Page-Level Optimization
Source: http://bit.ly/GM58My

URLs Short Keyword-Rich Descriptive Use
Dashes URL: http://www.yourringshop.com/engagement-rings

Page Titles Not Good Better
http://bit.ly/GHduWW

Meta Description Do This! Don’t
Do This!

Meta Keywords

Heading Tags <h1>Use to Describe
the Content Below</h1> <h2>Help Guide Users Through The Page</h2> <h3>They Have Minimal Ranking Impact</h3>

On-Page Body Content Include Do
Not Internally Keywords Over- Link to Naturally & Optimize or Relevant Use Keyword Pages on Synonyms Stuff Your Site Create Valuable, Useful Content That DESERVES to Rank

Optimize Your Images 1. Use
Keyword- Rich Filenames 2. Include Descriptive Alt Text

Internal Linking
http://bit.ly/GT2oNK
http://bit.ly/GHduWW

Robots.txt Disallow areas of your
site that you don’t want Google to crawl Careful not to disallow the wrong pages

301 Redirects
Source: http://selnd.com/GPryOh
http://bit.ly/GOY3hM

Canonicalization • www.yourringshop.com • yourringshop.com
• www.yourringshop.com/index.php • yourringshop.com/index.html • www.yourringshop.com/default.ht m • yourringshop.com/ http://bit.ly/GPWiRQ

XML Sitemap
http://bit.ly/GJkorF

Site Speed
http://bit.ly/GP64oc
http://bit.ly/GRIrpl

Spam & Security
http://akismet.com

Schema.org Microdata
http://bit.ly/GHA7ev

Audience Analysis
&
Keyword Research

Social Listening & Demographic Data
http://bit.ly/GIQllB

Survey Your Customers

SEO Explorer Anne Phillips, Marketing
Manager, Flash Fitness Anne is a 26 year old female with a marketing communications degree from UC Davis who started at Flash Fitness as an intern. Her major responsibilities include: maintaining the company’s website, social networks, and newsletter, managing local mail campaigns, radio, tv, and off-site promotions, coordinating marketing initiatives with sales staff Enters the conversation during research/learning phase and looks for beginner content or asks questions Example keyphrases: learn seo, beginner seo, how to do keyword research, how to choose a seo company

What keywords are they using?

Map the keywords to your
content http://bit.ly/GI3I5k

Page-Level Optimization
Source: http://bit.ly/GM58My

Content Strategy
Content Strategy

Set Goals for Your Content
Increased pageviews & time on site Increased likes, tweets & social shares Increased referrals to product pages

What topics are trending?

Of course there’s a tool…
http://bit.ly/GPNDJO

Vary Your Content Types
http://bit.ly/GQrNLC

Create a Plan

Facilitate Sharing
http://bit.ly/GQ1RP3

Building Links

The Anatomy of a Link
Type of Link Editorial/Reference, Reciprocal, Paid Link Format Text or Image Where Link In-Content, Navigation, Footer, Ad Space Appears Age of Link Old or New Anchor Text Hyperlinked Keywords Where Link Comes Authority of Linking Domain From

This is NOT Link Building

So What Is Link Building?
Link Content- Attraction Providing based Help strategies Offline Relationships Your Website Social Strategies Giving away Community tools & Interaction resources Sponsorships http://bit.ly/GJN8W9

It’s About Connecting With People

Find Your Link Prospects

Use Social Media
http://bit.ly/GJ0Eac

Prioritizing Outreach

Establish a Contact Process Follow
Blog Comment ReTweet @ Mention Email Roberto Raymon ✔ ✔ ✔ David Zinyama ✔ ✔ Jon Pianki ✔ ✔ ✔ ✔ ✔ Kevin Garcia ✔ Christella Morris ✔ ✔ Shaun Hensher ✔ ✔ Cathy Dew ✔

Scaling Email Outreach
http://toutapp.com

Thank You! Questions? • @garyjmag
• gary@thunderseo.com • thunderseo.com/blog • http://slidesha.re/GVuRER