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SEO with WordPress - WordCamp San Diego 2012


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The SEO with WordPress session by Thunder SEO's Gary Magnone at WordCamp San Diego 2012 takes a deep dive on what business owners, bloggers, and website owners need to know when it comes to increasing traffic to their WordPress sites. As a CMS, WordPress is already structured to facilitate the basics of SEO, so this session focuses more on the critical mechanical site options that influence search engine accessibility like plug-ins, permalinks, and internal linking. But on-site optimization only accounts for about a quarter of what it takes to rank in the search engines, so we'll also be looking closely at the importance of external links pointing to your site and giving away expert tips and tactics for leveraging keyword research, content development, and social outreach for attracting links to your site naturally that translate into higher rankings, more traffic, and ultimately more money for your business.

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SEO with WordPress - WordCamp San Diego 2012

  1. SEO with WordPressPresented by Gary Magnone | March 24, 2012
  2. First Off, Who Am I?Name: Gary Magnone Twitter: @garyjmagTitle: Senior SEO Strategist LinkedIn: Thunder SEO Read My Posts: Blog
  3. The Inbound Ecosystem Source:
  4. Why SEO? Over 1 Billion Searches Per Day 7.2 Billion Daily Page Views 87.8 Billion Searches Per Month66.4% Search Engine Market Share
  5. What Does That Look Like?
  6. OK, So How Does SEO Work?
  7. Getting Set Up
  8. Install Analytics & Webmaster Tools
  9. Allow Search Engines Access
  10. PermalinksAvoid the default setting
  11. Display Partial Post Excerpts
  12. On-SiteOptimization
  13. Page-Level Optimization Source:
  14. URLs Short Keyword-Rich Descriptive Use DashesURL:
  15. Page Titles Not Good Better
  16. Meta Description Do This! Don’t Do This!
  17. Meta Keywords
  18. Heading Tags<h1>Use to Describe the Content Below</h1><h2>Help Guide Users Through The Page</h2><h3>They Have Minimal Ranking Impact</h3>
  19. On-Page Body Content Include Do Not Internally Keywords Over- Link toNaturally & Optimize or Relevant Use Keyword Pages onSynonyms Stuff Your Site Create Valuable, Useful Content That DESERVES to Rank
  20. Optimize Your Images 1. Use Keyword- Rich Filenames 2. Include Descriptive Alt Text
  21. Internal Linking
  22. Robots.txt Disallow areasof your site thatyou don’t wantGoogle to crawl Careful not to disallow the wrong pages
  23. 301 Redirects Source:
  24. Canonicalization • • • • • m •
  25. XML Sitemap
  26. Site Speed
  27. Spam & Security
  28. Microdata
  29. Audience Analysis &Keyword Research
  30. Social Listening & Demographic Data
  31. Survey Your Customers
  32. SEO Explorer Anne Phillips, Marketing Manager, Flash Fitness Anne is a 26 year old female with a marketing communications degree from UC Davis who started at Flash Fitness as an intern. Her major responsibilities include: maintaining the company’s website, social networks, and newsletter, managing local mail campaigns, radio, tv, and off-site promotions, coordinating marketing initiatives with sales staff Enters the conversation during research/learning phase and looks for beginner content or asks questions Example keyphrases: learn seo, beginner seo, how to do keyword research, how to choose a seo company
  33. What keywords are they using?
  34. Map the keywords to your content
  35. Page-Level Optimization Source:
  36. Content StrategyContent Strategy
  37. Set Goals for Your Content Increased pageviews & time on site Increased likes, tweets & social shares Increased referrals to product pages
  38. What topics are trending?
  39. Of course there’s a tool…
  40. Vary Your Content Types
  41. Create a Plan
  42. Facilitate Sharing
  43. Building Links
  44. The Anatomy of a Link Type of Link Editorial/Reference, Reciprocal, Paid Link Format Text or Image Where Link In-Content, Navigation, Footer, Ad Space Appears Age of Link Old or New Anchor Text Hyperlinked KeywordsWhere Link Comes Authority of Linking Domain From
  45. This is NOT Link Building
  46. So What Is Link Building? Link Content- Attraction Providing based Help strategies OfflineRelationships Your Website Social Strategies Giving away Community tools & Interaction resources Sponsorships
  47. It’s About Connecting With People
  48. Find Your Link Prospects
  49. Use Social Media
  50. Prioritizing Outreach
  51. Establish a Contact Process Follow Blog Comment ReTweet @ Mention EmailRoberto Raymon ✔ ✔ ✔David Zinyama ✔ ✔ Jon Pianki ✔ ✔ ✔ ✔ ✔ Kevin Garcia ✔Christella Morris ✔ ✔Shaun Hensher ✔ ✔ Cathy Dew ✔
  52. Scaling Email Outreach
  53. Thank You! Questions?• @garyjmag•••