13. Marginal Cost
MC
Q
P
Marginal Revenue MR
Monopoly
Average Cost
ATC
Cost
$
Q
Pro
fi
t
Demand
Deadweight
Loss
Consumer
Surplus
1. MR=MC?
2.TR= P x Q
3.TC=ATC x Q
4. Pro
fi
t =TR-TC
or (P-ATC) x Q
23. Q
$
Short Run
Long Run
D
MR
MC
ATC
Pro
fi
t
Pro
fi
ts disappear
in the long run
due to
competition
High Price
Large Quantity
Lower Price
Lower Quantity
QS
Q
P
PS
L
L
Demand Flattens
Pro
fi
t
Monopolistic Competition