2. Introduction
● We were able to make almost twenty (18) face-to-face interviews. Totalling 30 interviews since
the beginning of the project.
● We have recently put online a survey (SurveyMonkey) to gather more data. To the date 50
responses have been received.
3. Market Size Estimation
● US Population: ........................................................................................... 315.000.000
- Middle/upper class = 40%
● Potential having needs:.............................................................................. 126.000.000
● Percentage who may hear about Goal Achiever (1%).............................. 1.260.000
● Percentage who may download GA, first year(5%).................................. 63.000
● Annual growth rate first five years *:......................................................... 80%
● Downloading fee:........................................................................................ 1 USD
● Percentage users paying success fee:..................................................... see table
● Average success fee paid.......................................................................... 25 USD
5. Customer Feedback
● After the initial interviews we changed some of the questions making
them more general.
● We added more images to our prototype as well as updating the info on
the product webpage.
● We added the option to personal coaching if necessary to the client.
