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Offline Yet Efficient Ways Of Marketing: Bandit Signs And Much More
1. Offline Yet Efficient Ways Of Marketing: Bandit Signs And Much More
With the increasing use of technology, people have become dependent upon the
gadgets and internet has become an inevitable part of their lives. For even trivial
things, one intends to use the search engines to get the desired data. This has in
turn led to dual marketing strategies i.e. people now own the stores and side by
side maintain their websites where online shopping facilities along with free delivery
and shipment are included.
At one place if it is leading to the increase in the sales, then at the same time, it has
decreased the value of offline ways of marketing to promote a specific product as
well. This includes the diminishing use of bandit signs, better known as yard signs,
placards etc. These are among the few methods which are in play since the field of
advertising has evolved. Although they still hold the importance in the promotion
but the value is getting decreased despite of the fact that they have always proven
to be an efficient medium to guide people.
Other offline ways for the promotion includes cold calling. This has also been an
important medium to reach people. If you can’t reach them on internet or road, try
phones! But it also requires a strategic approach towards the goal. It’s not that one
can open yellow pages and starts dialing. The numbers got to be shortlisted
according to the priorities and then the calls are made keeping in mind that the
recipient may not always come with affirmative responses.
One can anytime conduct meetings to convey the desired messages. In a nut shell,
the offline ways hold a good deal of importance in advertising because they provide
surety more that what one gets from the internet.