Fryday Kyiv presentation 2012
Join Kyiv's largest network of Ukrainian and foreign professionals! Fryday Kyiv is a vibrant community that has regular meetings in Kyiv gathering several hundred guests at top venues. Fryday Kyiv attracts a professional and cosmopolitan crowd and gives you an opportunity to broaden your horizons, find new business contacts and meet interesting people. Fryday Kyiv is organized with an irregular schedule and visits a new venue each time giving you the possibility to see more of both Kyiv and its great variety of residents at the same time. The organizers behind Fryday Kyiv are all from Stockholm where Afterworks have a long tradition. Relocated to Kyiv they missed the chance to socialise and decided to create their own Afterwork club – Fryday Kyiv. Fryday has a great online community with more than 9,000 members on LinkedIn and more than 8,500 on Facebook and we always add photos and videos from our events. Come, talk, drink and laugh for a few hours to kick-start the weekend. No tables reserved, no times to keep, no entrance fees to pay and your friends and colleagues are more than welcome to join!
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Fryday Kyiv presentation 2012
- 2. What is Fryday™: Kyiv? Fryday Kyiv is a social event for cosmopolitan professionals in Kyiv. MISSION: bringing people together by creating a platform for the community. HOW OFTEN? twice per month. WHERE? top venues in Kyiv. WHO? cosmopolitan professionals. HOW MANY? about 4-600 guests each event.
- 3. The story Gustav Hultgren Fryday Kyiv was created by three Swedish nationals living in Kyiv: Gustav Hultgren, Ulrika Kerje & Anders Östlund Ulrika Kerje The idea of Fryday comes from the Stockholm style after work mingles. The first event was on April 23rd 2010 with 17 guests. Today the events are frequented by more than 600 people. Anders Östlund
- 4. Our advantages • The biggest network of Ukrainian and foreign professionals! – 40+ events in 2 years – Overall around 8000 unique guests – 30 top venues in Kyiv visited • Strong Social Media presence • Target audience involvement • We put our guests interests first • Great flexibility in ways to cooperate
- 5. Why people come? – to have a nice night out for free Male Female 45% – to visit top venues 55% – to become part of the cosmopolitan crowd – open invitation to friends or colleagues Foreign – no registration or reservation 25% requested Ukrainians 75% – perfect atmosphere for making business connections – always in the downtown
- 6. Cooperation Promoting your products trough Fryday gives you access to a selected group with above average disposable income. TOP level group with fantastic reach Executives and Business owners internationals Embassies, trade chambers and other
- 7. Guests profile • 25% are owners or executives of the business • 20% earns more than 2000$ (9% more than 4000$) • 60% people got to know about Fryday from social media Executives >4000$ 2000- 3000$ Other 11% 27% 3000- 4000$ <1000$ Owners Middle 11% management 1000-2000 $ 47%
- 8. Network 8, 500+ 9,000+ E-mail 59,000+ subscribers Present also in
- 9. Venues
- 10. Sponsors • Intercontinental • Cutty Sark • Organika Ukraina • Finlandia Vodka • Stella Artois • Red Bull • Intercomp Global Services • Slavutich • Oreanda Champagne
- 11. How do we work with sponsors?
- 12. Media and Partners Since December 2011 our constant media partner is Kyiv Post – the biggest weekly English newspaper
- 14. Other media Other media-partners: •Delo: weekly newspaper and online portal. •Business Ukraine: monthly magazine. •Most.ua: on-line portal We had publications in the following media: •Most.ua •Outsourcing to Ukraine •Plancast.com •Touch.net •others
- 15. People about Fryday: • ‘Best and most active business networking platforms in Ukraine - Fryday Kyiv.’ Alexander Lipsky, PR-manager • ‘I had the honor of attending several Fryday parties at the most trendy spots across the city. You could get in touch with many nice and intriguing people. Definitely memorable event! Great to be part of it!’ Evgeni Mitev, Copywriter, LEO BURNETT • ‘Great event, wonderful business connections’ Leo Armany, Reston Coach Transportation
- 16. Get connected! Fryday Kyiv Fryday Kyiv frydaykyiv FrydayKyiv Fryday FrydayKyiv fryday.kyiv
- 17. Contacts Gustav Hultgren Founder +380 50 331 6000 Anders Östlund Founder +380 97 828 9474 Maria Rud Project Manager +38 097 931 53 25 e-mail: afterwork@frydaykyiv.com