What do we mean by A NEW WAY? A NEW WAY to WHAT? Why are we called The Utility Company? What does Utility mean? This whitepaper explains all this as well as "95% Remote - 100% Proactive".

1. Whitepaper: There Is A NEW WAY...
If you’re a long time reader of The Utility View e-Newsletter or have visited our website, Some smaller companies, and definitely the larger ones, tend to look at technology &
you’ve no doubt heard us talking about “A NEW WAY”. Perhaps you’ve asked yourself its support more proactively, and realize just how reliant they are on it. They include
“A new way... TO WHAT?” This month we’d like to clarify what we mean by A NEW WAY it in their budget and can see that avoiding problems before they start is often a more
as well and explain a few other things along the way that are relevant to any businesses cost-effective long-term solution. It’s a bit like a home-owner not wanting to replace
today who are reliant on their technology infrastructure to perform in order for their their curling roof shingles because they are 25 year shingles and they are only 21 years
employees to be productive day-in and day-out. Before we venture into “A NEW WAY” old...”Why do it now if I can put the expenditure off a year or two?” The flip side to that
however, let’s begin with a definition first shall we? A lot of our customers, at first, don’t argument though is “what would the cost of the roof leaking or collapsing be versus the
get our name… cost of replacing it now?”
So what does “Utility” mean? At this point you’re probably asking yourself, where are we going with this? Let’s tie
Generally speaking, the word utility refers to “The quality or condition of being useful; this back together for you. Proactive monitoring and management of your company’s
usefulness”, “a useful article or device” or in the context of a public utility it means IT infrastructure prevents problems before they become problems. It solves issues. It
“a commodity or service, such as electricity, water, or public transportation, that is keeps things running smoothly, like water or electricity. When you “flip the light switch”
provided by a public utility” in your office you expect the lights to come on and stay on until it’s quitting time. Why
then should your desktops, laptops, printers, phone systems, blackberries, web surfing,
So why did we choose to call ourselves “The Utility Company” then?
emailing, etc. be any different? Shouldn’t it flow like water? Shouldn’t it be readily
It certainly wasn’t because we wanted a short web address and it wasn’t because we
available, whenever you need it?
dole out electricity... We felt that the word utility best summed up our value to you,
Shouldn’t it be useful?
the customer. We deliver technology service and support to small and medium-sized
businesses (SMBs) in a very unique model. We know that technology is looked upon,
If you have an issue with a public utility, do you have to pay more for them to come fix
quite often, as a necessary evil by a large percentage of businesses out there. A lot of
it? No - it is already covered in your fixed costs that are based on actual usage. Under
smaller businesses, say of 5-25 employees, don’t often make technology a strategic
a managed IT services contract, you pay a fixed fee per user per month. So if we have
focus when budgeting but instead look upon it as a variable cost that they “gamble”
to come onsite and disrupt your staff to fix something, it means you still pay the same
won’t cause headaches and if something were to break, they’ll call their break/fix
amount but it costs US more. In other words, the less we need to come see you, the
“IT plumber” to come in and fix it (and hope the cost remains less than if they took a
more profitable we can be. So our desires are in alignment with yours – namely to have
proactive approach to IT).
everything up and running and minimize any disruptions to you and your staff.
theutilitycompany.com

2. We like to say our services are delivered “95% Remote - 100% Proactive”. About The Utility Company
So let’s clarify that for you next. What does that statement mean? It means that (actually OVER) 95% of the time, we The Utility Company® is a leading provider of virtual
can service you remotely, from our North American, MSPAlliance-certified, Network Operations Center (NOC) staffed IT service and support for businesses, delivering the
with certified network engineers, security experts, etc. The “100% Proactive” portion refers to the majority of our required hardware, software & service for a monthly
customers who choose to have us monitor and manage their IT all the time. This allows us to thwart issues in advance. fixed fee per user.
We can recommend solutions based on trends we are seeing in real-time versus historically. We can act as your Virtual
CIO and help you navigate your technology plan and budget over time. We can also work with your internal IT team to Our Connected Office® service program provides
supplement their needs or automate day-to-day tasks while giving them the same view into their “network health” as we a single point of contact to deliver and manage
see. technology, communications & vertical line of business
applications – 95% Remote; 100% Proactive.
This brings us to another point of explanation. Most SMBs don’t understand what we mean by “managed services”,
“managed IT services”, “MSPs” (managed services providers) or “remote monitoring and management”. In fact, a lot of Customers are supported by local Utility Service
enterprises still don’t use these terms consistently. But make no mistake, until recently, managed services were only Providers delivering on-site service & business-
available to enterprises. Smaller companies, say from 5 to under 250 employees, didn’t have access to, or couldn’t technology consulting to reduce spending and
afford, these types of services. So finally, this brings us to our tagline of “A NEW WAY”. Take a necessary service that increase utilization – our Beyond Managed Services®
only the big and rich could afford, yet everyone could benefit from (sounds a bit like healthcare doesn’t it?) and make it franchise opportunity is available by prospectus only.
scalable enough that it’s affordable for everyone. In fact, we’ve taken traditional managed services, added a top quality
24 x 7 helpdesk for friendly all-purpose support (on any technology issue, even training or troubleshooting of your Learn how to make technology work for your
most-used software applications) and spread the costs to supply it so that SMBs can now actually adopt this NEW WAY business today at theutilitycompany.com
and save 40-50% over their traditional IT costs. We also operate via a franchise system, so the local face you see is a
motivated and dedicated franchise owner, a small business operator themselves, who will understand your needs and
truly partner with you in order to prosper. That is A NEW WAY.
A NEW WAY to:
• consume technology (proactive instead of reactive)
• receive IT support (virtually and remotely)
• look at technology costs (fixed versus variable)
• partner (with a trusted business technology advisor)
• remove your day-to-day worries and frustrations
• “go green” with Green IT
• meet all security and privacy requirements in your industry
• turn a “necessary evil” into a strategic business advantage
If your business is forward-thinking and already reliant on technology, perhaps you are ready for
A NEW WAY… A BETTER WAY.
1-866-My-Utility (698-8454) | info@theutilitycompany.com | theutilitycompany.com
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as-a-Service are registered trademarks of The Utility Company Ltd. All other trademarks are the property of their respective owners.