The document discusses taking risks and thinking creatively. It recommends activating the four roles of creativity: explorer, artist, judge, and warrior. The explorer searches for new information. The artist transforms information into ideas. The judge evaluates ideas. The warrior implements ideas into action. Keeping these four roles active can help improve creative performance. It also recommends using a "thought monitor" to avoid falling back into routines by checking for warning signs like laziness or arrogance. The overall message is that taking risks, thinking creatively, and avoiding routines can help boost creativity.
1. Have You Stuck Your Neck Out And Taken Any Risks Lately? Have You Been Asking ‘What If?’ To Stretch Your Imagination? Have You Kept An Open Mind When Evaluating New Ideas? If You Answer These Questions With Yes Then be careful 3/28/2010 Madawi Alotaibi
2. You have a very serious disease called (SRS) ‘Stuck in a rut syndrome’ where you got your ends reversed !! 3/28/2010 Madawi Alotaibi
3. Do Not Worry There is a medication “ a kick in the seat of the pants” is all you need it is not only a magical medication but it is also an amazing book that I choose to read and I want to share it with all of you 3/28/2010 Madawi Alotaibi
4. A Kick In THE SEAT OF THE PANTS BY Roger von oech 3/28/2010 Madawi Alotaibi
27. What do I need to start my journey ? Flexibility Courage Openness 3/28/2010 Madawi Alotaibi
28. ARTIST The artist is your role for transforming information into new ideas Some painters transform the sun into a yellow spot, others transform a yellow spot into the sun Pablo Picasso 3/28/2010 Madawi Alotaibi
31. judge Is the idea an aha! Or an uh-oh? The judge is your role for evaluating an idea and deciding what to do with it Implement Modify Discard 3/28/2010 Madawi Alotaibi
32. The Judge’s Scale Critical enough To give the warrior an idea worth fighting for Open enough You don’t stifle your artist’s imagination 3/28/2010 Madawi Alotaibi
36. WARRIOR The warrior is your role for carrying your idea from the world “what if” to the world of action 3/28/2010 Madawi Alotaibi
37. Who are my greatest enemies ? Lack of Confidence Fear 3/28/2010 Madawi Alotaibi
38. What are the basic strategies your warrior can use to reach his goal? Be bold what qualities do you have that will enable you to implement your idea? Put together your plan what is your strategy to reach your objective? Put a fire in your belly what motivates you to reach your goal? Put a lion in your heart what are you willing to sacrifice? What are the consequences of failure? 3/28/2010 Madawi Alotaibi
39. What are the basic strategies your warrior can use to reach his goal? Get going what excuses may prevent you from getting started? Capitalize on your resources who are five people who can help you realize your idea? Sharpen your sword what skills can you develop to implement your idea? Know what you are selling what is your idea’s “product of the product?” Strengthen your shield what type of criticism do you expect to receive? How can you deflect it? 3/28/2010 Madawi Alotaibi
40. What are the basic strategies your warrior can use to reach his goal? Follow through what obstacles might get in the way? How will you get around them? Use your energy wisely what are some needless battles you can avoid? Get up when you get knocked down how persistent are you? Savor your victories and learn from your defeats what did you accomplish? What did you learn? 3/28/2010 Madawi Alotaibi
41. Things To Remember If You Want To Be Creative When your are searching for new information … be an explorer When your are turning your resources into new ideas … be an artist 3/28/2010 Madawi Alotaibi
42. Things To Remember If You Want To Be Creative When your are evaluating the merits of an idea… be a judge When your are carrying your idea into action… be a warrior 3/28/2010 Madawi Alotaibi
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44. How can I make sure that the kick I took wont wear off and I do not need one again? By using the thought monitor Thought Monitor 3/28/2010 Madawi Alotaibi
Roger von Oech is the president of Creative Think, a California-based consulting firm that stimulates creativity and innovation in business. He has worked with such companies as: Anheuser-Busch, ARCO, Bristol Myers, DuPont, General Foods, Hallmark Cards, Hewlett-Packard, IBM, NASA, NBC, Procter & Gamble and Xerox. He is the author of the best-selling book, A Whack on the Side of the Head He is also a nationally- ranked Masters swimmer, and a collector of old television commercials. He lives with his wife, Wendy, and their two children, Athena and Alexander.