Discussion group lead by Hilary Mosher at NISMA 2019 Annual Conference.

1. Sticky Issues in
Invasive Species Messaging:
A Finger Lakes Perspective
Finger Lakes PRISM
Hilary Mosher, Finger Lakes PRISM Coordinator
Caroline Marschner, Finger Lakes PRISM member

3. Non-native plants
Photo credits from top left: Aomorikuma; Derek Ramsey; unknown; Anne Normant; Biswarup Ganguly; Liz West.

4. Previous New York State Invasive Species Logo:
#NYInvasives
This worked as an all-encompassing invasive species message (aquatic, terrestrial, pathogen, etc.)

5. Google image search: Stop the invasion

7. What is your current IS messaging?
• Do you have slogans?
• Do you hand out swag? What is it/ what
does it say?
• How do you describe your work and the
species you target? What language and
metaphors do you use?
• What has worked for you and your
program?
Has anyone experienced backlash from use
of messaging such as #stopthespread?

8. Examples of current messaging

9. Ground-truthing slogans before use

10. How do you communicate your message around invasives management?
Should we use the ‘rule of tens’ to clarify that not all non-native species are a problem?
Are there other messaging frames we can use for invasive species?
‘War on invasives’
‘Stop the spread’
BONUS:
What other messages are problematic?
Questions for the Audience