Original article from the Flevy business blog can be found here: http://flevy.com/blog/everything-you-need-to-know-about-brand-licensing/ Pete Canalichio is an expert with over 20 years of global experience in the areas of Brand Strategy and Brand Licensing, working with brands such as The Coca-Cola Company and Newell Rubbermaid. Recognized as a leading expert he is frequently asked to speak at branding and licensing conferences and leading business schools globally. His firm recently published a series of training guides/webinars and videos on brand licensing to Flevy. See them listed below: Brand Licensing Guidebook Guide Only / Guide + Video Defining Your Brand Licensing Gameplan Guide Only / Guide + Video Scouting for Playmakers Guide Only / Guide + Video Grooming Perennial Champions Guide Only / Guide + Video Signing Your Dream Team Guide Only / Guide + Video Getting Ready for the Draft Guide Only / Guide + Video Interested in other aspects of Corporate Marketing? Take a look at our Marketing Plan Development Toolkit . Brand Licensing Webinar Series Bundle – this includes all the guides listed above Guide Only / Guide + Videos

1. Everything You Need to Know about
Brand Licensing
Contributed by Flevy on December 5, 2014 in General
Pete Canalichio is an expert with over 20
years of global experience in the areas of
Brand Strategy and Brand Licensing, working
with brands such as The Coca-Cola Company
and Newell Rubbermaid. Recognized as a
leading expert he is frequently asked to speak
at branding and licensing conferences and
leading business schools globally.
His firm recently published a series of
training guides/webinars and videos on brand
licensing to Flevy. See them listed below:

2. Brand Licensing Guidebook
Guide Only / Guide + Video
Defining Your Brand Licensing Gameplan
Guide Only / Guide + Video
Scouting for Playmakers
Guide Only / Guide + Video
Grooming Perennial Champions
Guide Only / Guide + Video
Signing Your Dream Team
Guide Only / Guide + Video
Getting Ready for the Draft
Guide Only / Guide + Video
Interested in other aspects of Corporate Marketing? Take a look at our Marketing Plan Development Toolkit .

3. Brand Licensing Webinar Series Bundle – this includes all the guides listed above
Guide Only / Guide + Videos
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