Digital Finance Summit 2021,EU Fintech Pitch Battle, Jürgen Wolff, A352 30/11/2021 www.digitalfinancesummit.com

1. Luxembourg, A352 Pitch Deck – November 2021
THE FINANCIAL NAVIGATOR_
PITCH DECK
Building the all-in-one solution for financial management of Mid-Caps and larger SMEs
A352

2. A352
Luxembourg, A352 Pitch Deck – November 2021
The Problem_
Most Mid-Caps and SMEs1
are facing liquidity problems due to suboptimal financial
management – information is distributed in silos and they can’t connect the dots.
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Accounting
System
ERP/ Operating
System
Business
Plan
Bank
Human
Effort
Excel
Sheets
Business
Owner
Information silos are manually synchronized via Excel files
1 https://www.businessinsider.com/why-small-businesses-fail-infographic-2017-8?r=DE&IR=T
Problems of manual synchronization
Extremely time consuming effort.
Risk of human error.
Uncertainty regarding data quality.

3. A352
Luxembourg, A352 Pitch Deck – November 2021
Business
Owner
Financial
Navigator
ERP / Operating
System
Business
Plan
Accounting
System
Bank
The Solution_
2
The Financial Navigator connects all information silos through APIs in one cloud-based
platform, providing a all-in-one solution for financial management.
Problems solved
Automated liquidity planning and
performance measurement function as an
early warning system.
Multibanking and Payment Factory enable
comprehensive and time-efficient Cash
Management and Forecasting.
Information from silos is imported via APIs
and synced and analyzed in our solution.

4. Luxembourg, A352 Pitch Deck – November 2021
A352 The Product_
• Multibanking for reliable real-time Cash Management.
• Payment Factory for standardized and centralized payments.
• Rolling Cash Flow Forecasting creates transparency.
• Performance Measurement based on Business Planning.
• Analytics and Reporting for timely decision-making.
• Powered by scalable tech stack with banking level security.
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Our comprehensive feature set enhances decision-relevant data and creates transparency.

5. Luxembourg, A352 Pitch Deck – November 2021
A352 Team_
Product & Marketing
Benedikt Chorus
Daniel Steinhauf
COO
Christophe Lemoine
CTO
Dr. Jürgen Wolff
CEO
Story of the team
Our founding team is the same as behind PayCash – the major start-up success story in Luxembourg in the last 10 years.
The team combines 35+ years of experience and has a proven track record of building a company from the first idea on paper to a
profitable business, and additionally realizing a successful exit to Daimler AG.
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6. Luxembourg, A352 Pitch Deck – November 2021
A352 Market Potential & Business Model_
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Monthly Pricing -
Assumption
Direct B2B SaaS
3-year contract with
monthly fee ranging
from €500 - €12.000
Indirect sales
Referrals Model
Third-party resellers
e.g. Fiduciaries, Big4, EY,
Grant Thornton, Banks
Success-based referral
fee per license sold to
end customer; same
end customers pricing
as for direct sales
Revenue stream
Target customers
Revenue between €10m - €300m
Market potential
A352 targets a €4bn market* of Mid-Caps and larger SMEs with a B2B SaaS model
based on direct sales and third-party resellers.
3 customer segments
- Mid-Caps
- High growth companies
- Classic “Mittelstand”
80.000 companies
in Lux + DACH
TAM of €4bn / year
< 500 prospects
*estimate based on €4k monthly fee (50% of first client’s ticket)

7. Luxembourg, A352 Pitch Deck – November 2021
A352 Contact_
Contact person
Daniel Steinhauf
Phone: +352 621 514 036
Mail: Daniel.Steinhauf@a352.io
Dr. Jürgen Wolff
Phone: +49 171 535 5884
Mail: Juergen.Wolff@a352.io
Inside The LHoFT
(Luxembourg House of FinTech)
9, Rue du Laboratoire
L-1911 Luxembourg
Office Address
Website: a352.io
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Please reach out to discuss our plans in detail.