1. Rising the New Platform for Investor
Whenanyneedtoinvesttheirownmoney thefirstthingscomein mindto whereIshouldinvestmy
moneysoI gethighreturnand not let hismoney down. Becausetodayinvestingmoney inmarketis
risky and when you investment on bank or any traditional banking system then return is very low.
Then it is big problem for investor either they scarify with low return as more or less fixed by
bankingcorporationotherwisetheytake risktoinvestdirectmoneyin marketfor highreturn butit
istoorisky becausemostofthe timeinvestordon’t know theborrowerdirectlyorthey foundsome
fraudpeopleororganizationandtheylosttheirvaluablemoney.
People don’t allow to let their money lay down by any one by any reason. Bus as always says there
have always an alternative for any problem. Then one of the organization start new and different
typeoffinancialsystem; itwaspeertopeerlendingsystemwhichistotallydifferentfromtraditional
bankingprocedure.ThiswasfirstintroducedinUK byanorganizationZopa,andthenitgot popular
in USA when an organization Prosper and the other company Lending Club was starting peer to
peerloansorpeertopeerlending.NowitisalsopopularinIndia.
They offer investor to invest their money on an open platform where investors directly consult to
the borrower and they alsocan choose them by their ability or satisfaction for their money will be
returnwiththeirrequiredinterestrates.Hereinvestorgotthehigh returnofthemarketand therisk
is covered by mediator companies. So investor can get a high return from any traditional banking
returns. There borrower are also get loan by very low interest rates. Then peer to peer lending got
popularandalmostelevenyearcompletesuccess;nowpeopletrustonits.
