Factors of Success Behind Channel i Programs

Factors of Success Behind Channel i Programs Page 1
Factors of Success Behind Channel i
Programs

Internship Report
on
„Factors of Success Behind Channel i Programs‟
Prepared for
Shawkat Kamal
Assistant Professor
BRAC Business School
BRAC University
Prepared by
Fazilatun Nur
ID: 09104089
BRAC University
Date of Submission: 27th
December, 2012

Letter of Transmittal
December 27, 2012
Shawkat Kamal
Assistant Professor
BRAC University
66 Mohakhali, Dhaka
Subject: Submission of Internship Report
Sir,
It‟s a great pleasure to present you the final report on “Factors of Success Behind Channel i
Programs”, which was assigned me for fulfillment of my internship program under BBA
curriculum. I have gained huge experience while working on this report. I have take several
interview of some key person from media industry and it gives me a great insight of media
industry of Bangladesh. This report gives an brief overview of media industry in our country.
This report includes an analysis of four program of Channel i, which is a leading television
channel in Bangladesh. I am grateful to you for your guidance and I hope that my work on
this report will come up to that level of your expectation.
I welcome any kind of query about this report, and I will be pleased to answer them.
Sincerely Yours
___________________________
Fazilatun Nur
ID:09104089

Acknowledgement
I would like to convey my gratitude to those who helped me to make this report.. At first, I
would like to thank my internship advisor Mr Shawkat Kamal, Assistant Professor of BRAC
Business School, BRAC University for giving me the opportunity to start this internship
report. I would like to thank him for guiding me to prepare this internship report on. I would
like to thank BRAC Business School for giving me the opportunity to complete my internship
Program from a leading media organization like Channel i. Especially I would like to thank
my on site supervisor, Iftekhar Munim, Senior Program Producer, Channel i for giving me
the opportunity to work closely with him. Also I would like to thank prominent media
personalities like Mr. Sykh Seraj, Mr. Zillur Rahman, Aditya Shahin, Ms. Ananya Ruma. I
really appreciate those people like Taufique Ahmed and Zahir Munna from Research and
Development department of Channel I, who helped me by giving information about our
media industry. I also thank Mir Muddassir Ahmed for helping me in survey part. I also
appreciate the effort of those people, who‟s name I could not mentioned here.

Table of Contents
Contents Page Number
Executive Summary 9
Chapter 1: Introduction
 Understanding Internship
 Background of the Report
 Objective
 Methodology
 Scope
 Limitation
10-13
Chapter 02:Bangladeshi
Mass Media Industry And
Overview of Channel i
 Mass Media Industry of Bangladesh
 Introduction to Channel i
 Board of Directors
 Departments
 Types of Programs and Events
 My department
 My Responsibilities
 My Learning
14-29
Chapter 03:Analyzing
Factors of Success Behind Channel i Programs
 Success Factors of Channel i
 Hridoye Mati o Manush (Soil and Men in Heart)
 Tritiyo Matra
 Citycell Channel i Music Awards ( CCMA)
 Gaane Gaane Shokal Shuru
 Sponsorships and Profit of Channel i
 Steps in the Program
30-57
Chapter 04: Analyzing the Online Survey Result for the Programs
 Hridoye Mati o Manush
 Tritiyo Matra
 Citycell Channel i Music Awards (CCMA)
58-70
Chapter 05: Recommendation &
Conclusion
 Recommendation
 Conclusion
71-74
Appendix:
 Appendix 1
75-132

 Appendix 2
 Appendix 3
 Appendix 4

Table of Illustrations:
Table Page Number
Table -1: Board of Directors 18
Table- 2: Channel i News 22
Figure- 1: Steps in News 23
Table- 3: Guest list of Citycell Channel I Music Awards 47
Table- 4: Judges of Citycell Channel i Music Awards in Second
Round
48
Table- 5: Radio Partners for Citycell Channel i Music Awards 49
Table- 6: Categories in Citycell Channel i Music Awards 49
Table- 7: Popular Categories in Citycell Channel i Music Awards 50
Table- 8- Budget of Gaane Gaane Shokal Shuru 53
Table- 9: Rate Chart of Channel i 56
Table- 10: Age of Sample 1 59
Table- 11: Profession of Sample 1 59
Table- 12: Survey Response 1 59

Executive Summary
The media industry is one of the prominent industries in Bangladesh. It has reached a total
revenue of BDT 1200 core. This report includes history of mass media and journalism in
Bangladesh. How media industry of Bangladesh has evolved from time to time, this is also
included in this report. The functional procedure of Channel i as a leading television channel
in Bangladesh is also described in this report.
The program type, time, content, and related bodies are also described here for better
understanding. How the programs are functioning and steps of programs are also described
here. How the programs are dealing with the sponsors and also with the audience choice have
also discussed here. Interviews of four prominent person from media industry has made this
report rich and thoughtful. With their interview we can understand the real scenario of
different programs in Channel i.
Here, four programs were chosen for survey to find out the thoughts of general people and
their desire about Channel i program. The survey also helped to understand the success
factors of Channel i in a better way. Fifty one samples were collected to find out the
viewpoint of the audiences. By analyzing those samples, each programs effectiveness was
measured.
Finally some suggestion have been made about the issues those are hampering the program of
channel i. Some of them are focusing about the restructuring of programs, reforming target
audiences, organizational development etc. Such as, their programs are not that much popular
among young generations. So, they should focus on the youths and make effective promotion.

Chapter 01
Introduction

1.1.Understanding Internship:
As a business graduate after finishing all the courses we are bound to go for an internship
program about 12 weeks. For internship we are suppose to select any business organization
where we can implement our own learning from the curriculum and enhance our ability to
work in the real world. Internship is a mandatory course which carries 4 credits and without
which our graduation is not complete. Internship helps a business student to understand the
real world where regularly business take place and it also helps to relate the theories we have
studied in the book with the real business arena. Corporate or business world is far different
than the academic world and it posses lots of hard work, complex environment and different
policies. To understand all these things of real corporate or business world internship is really
important for a business graduate. It helps to groom and upgrade own self in terms of
motivation, self- confidence, morality or ethics etc. One may know the suitable working
environment for own self by working as an intern in an organization.
I was enough lucky to work with Channel i as an intern and I got to know about the success
stories of failure stories of different programs. I learnt how a program can be successful
without less promotion. In my whole internship program Mr. Iftekhar Munim, Senior
Program Producer, Program Department, was my on- site supervisor. With him in the work
place I get to learn a lot about the program direction, to deal with production and to
understand the type of sponsorship for Channel i programs. My academic supervisor was Mr.
Shwakat Kamal, Assistant Professor, who always helped me to provide proper guidelines
about my topic and how to make a better report.
1.2.Background of the Report:
Channel i has different types of program in different times of the day. Some of the programs
are really popular and some of them are not so popular. In this report my topic was “Factors
of Success Behind Channel i Programs. How a program is actually successful in terms of
profit, audience acceptance; I have tried to find it out. I have also tried to find out the reasons
of failure of programs in terms of profit or public acceptance. In this report I have analyzed 4
different types of programs of Channel i. among them I have chosen popular, moderate,
developing type of programs.
Whole of the report I have tried to mention different aspects of a program whether it is
successful or not much successful.

1.3.Objective:
Objective of the report is separated into two parts. They are described below-
1.3.1. Primary Objective: The primary objective of this report is to get to know the reasons
behind a successful program of Channel i or how to make a television program
successful.
1.3.2. Secondary Objective: Secondary objectives of this report are given below-
 To know how a program operates in the panel
 How the management deals with the sponsors
 How a better direction can make a program successful
 How to deal with the whole production, artist as a director
 How the channel is making money from the program
 How a program is getting public support
 What can be a better structure to make a program successful
 How the budget is allocated for a program
 What steps are needed to run a program successfully
1.4.Methodology:
Methodology defines the way of collecting information from different sources for the report.
In this report I have collected information in two ways. They are- Primary Source and
Secondary Source. They are described below-
1.4.1. Primary Source: I took the help of primary sources to collect information. Like- I
took interviews, I talked to my supervisor about program structure and other stuffs, I
collected raw documents from research people.
1.4.2. Secondary Source: As secondary data I have collected a yearly book written on
Channel i‟s history, television queue, a law book written of laws and regulations on
media, some printed documents on different programs, Bengali to English dictionary.

1.5.Scope:
In this report I had the scope to learn a lot. Channel i is one of the largest media house in
our country. It deals with different sectors of media. Like- news, drama. Movie, talk
show, journalism etc. are being practiced highly in this organization. Getting the chance
to work with the program department was an extraordinary opportunity for me. I got the
scope to talk to anyone from whom I thought I can learn something. Everyone was really
co operative to assist me to write a better report. I think this type of report will also help
the people working in the media; to get a glimpse about the television program strategy.
1.6.Limitation:
During this report I also faced very small limitation. I could not write about the exact
amount of sponsorship of any program, as they are strictly confidential. I could not collect
some information about the details of sponsors as the higher management strictly preserve
this and as an intern I am not allowed to know each and everything about the policies of
program department. Other than that I was able to collect information as per my need.

Chapter 02
Bangladeshi Mass Media Industry
And
Overview of Channel i

2.1.Mass Media Industry of Bangladesh:
Mass Media has become a very vital fundamental for our regular day to day life. Everyday it
is fulfilling our desire of solid and thoughtful news about parliament, citizen‟s constitutional
right, sports, news, entertainment, agriculture, industrial laws and regulations, lifestyle etc.
Today we cannot think of living a life without the connection of mass media. If we are aware
of our constitutional rights in present situation; we must give most of the credits to the mass
media.
Most possibly the concept of mass media1
has come in 1920 when radio was established as
the media of news and communication. In a free country the shape of the mass media is
established on the structure of economics, politics and culture. Recently Bangladeshi mass
media has speeded like a revolution and in last two decade our democracy has formed into a
better shape. Our country has gone so far in case of industrialization; urbanization, average
income, literacy rate etc. and we are able to know the exact amount with the help of mass
media. We must sat mass media is helping a lot in development of business and commerce.
On 1995 a research has revealed that the listener percentage of radio was only 36% and
recently the number has increased because of FM Radio. In our country the number of daily
newspaper is about 445 and 24% people all over country are newspaper reader and 3% reads
other published journals. I must mention that for some last decade‟s people are depending a
lot on the electronic media and a research says that 45% people in our country has television
in their home, which is 6 times more than before. In the urban area 88% families have
television in their home.
The culture of internet started in our country in the 90‟s. Information Services Center ( ISC)
provided the internet service for the very first time. On 1996 the government gave permission
for using the internet service to the governmental and non- governmental offices. Today we
have almost 110 million internet users and 61% of our population uses cellular phone.
Our mass media has the full freedom to work on the truth and justified issues of the country
and off the country. According to Press Freedom Index on 2002 out of 139 countries the
1
http://samakal.net/details.php?
news=1 41 &v iew=archiev &y =201 1 &m=05&d=31 &action=main&menu_ty
pe=&option=single&news_id=1 607 7 8&pub_no=7

position of Bangladesh is 118. Later on 2004 the position was quite behind and among 167
countries Bangladesh was 151. According to Press Freedom Index on 2010 Bangladesh was
positioned 126 out of 178 countries. From when Her Excellency Shaykh Hasina has
announced for Digital Bangladesh, the base for information technology was established and
the mass media has got a great opportunity to establish the stronger field to spread out their
boundaries to the common people. We do have 24 Bangladeshi channel and almost everyone
is broadcasting full length news every day. Our mass media has invented bunches of honest,
efficient journalists who are dedicated on their profession and always running after in search
of factual news.
When I am talking about mass media I must mention the brief history of our journalism2
. The
modern era of journalism was established on 1700. On 1780 “ Hiki‟s Bengal Gadget” was
published from Calcutta and that was the starting point of our new era of journalism. That
gadget was published by Augustus Hiki and was promoted spreading that; the journal was
completely out of anyone‟s or anything‟s personal impact. The Bengali journalism was
started on 1818 and on that following year Bengal Gadget (Calcutta), Deek Darshan
(Calcutta), Samachar Darpar (Sri Rampur) etc. started publishing. From our present
Bangladeshi territory the first journal was “Rampur Bertaboho (1947)”, which was published
from present Rangpur district. From the than Dacca the weekly “ Dacca News (1956)” was
published and later on “ Dacca Prokash ( 1961)” and “ Dacca Darpan (1963)” was published
from the present Dhaka.
The path of journalism took a different way on 1900 when the world saw two devastated
World War and the, freedom of India on 1947 etc. and the reader of newspaper was rising in
a good point. In the pat the journalists merely had any professional or institutional training
and knowledge. But now almost every university have the subject that teaches media and
journalism. So we are having some good, professional and prominent journalists for our
country.
We have a strong base in case of our mass media laws and regulations. This legal constraint
may sometimes sabotage the work of mass media but protects it from doing exploitation of
2
http://www.banglapedia.org/HTB/105247.htm

any issues related to the country. Our present mass media laws and regulations3
has given
different dimension to the journalists to work.
The basic rights of the citizens are accepted by the government of Bangladesh. In that case
the freedom of the mass media is also one of the basic rights of a citizen. The 26th
paragraph
of our constitution announces all the laws that contradict with the basic rights to be
unaccomplished. The basic rights that are granted through the constitution, how they can be
achieved are written down in paragraph number 102 in our constitution. Among the
paragraphs which are written on newspaper 39 number is the most important one.
The paragraph 39 says that Bangladesh‟s freedom of thinking and speak is limitless but still
it constraints some of the rights to control the media. It is clear that in where a journalist has
freedom of speech, a common citizen has the constitutional right of take care of his personal
and household staffs secured and to communicate through any media like mail or others.
3
Bangladesher GanomadhyamAin O Bidhimala ( Mass Media Laws and regulations in Bangladesh) compiled
by Abu Naser Md Gaziul Hoque, published in November 1996, by the University Press Limited, 114 Motijheel
C.A. Dhaka 1000, Bangladesh

2.2.Introduction to Channel i :
Channel i is the first Bengali digital channel of our country. It has celebrated its 14th
birthday
this October 1st
, 2012. One of the largest production house in Bangladesh Impress Telefilm
Limited has turned out as Channel i on 1st
October, 1999. Channel i has established itself as
an example of glory to the structure of mass communication of our developing Bangladesh.
In this 14 years this channel has contributed in many sections like- our culture, news and
journalism, entertainment etc. and made itself a strong platform for all these sections. By
establishing “ Hridoye Bangladesh” as the theme of the channel it has now get the access in
almost 40 countries around the world. Like - United States of America, United Kingdom,
Kuwait, Dubai, Saudi Arabia, Abu Dhabi, Canada, Australia, Qatar etc. got the transmission
of Channel i. Channel i is holding the core essence of our culture in front of the entire world
and from the very beginning of its journey the members of this organization has always tried
to help the mass with the accurate answer of different issues.
2.3.Board of Directors:
Impress Telefilm Limited, Channel i has 8 respectable members as the Board of Directors.
They are-
Table -1: Board of Directors
Abdur Rashid Majumder
Enayed Hossain Siraj
Zahir Uddin Mahmud Mamun
Faridur Reza Sagar
Mukit Majumder Babu
Riaz Ahmed Khan
Rabiul Islam
Shykh Seraj

2.4.Departments:
The organization has different sectors or divisions that are essentials to sustain in the
competition with 24 Bangladeshi channels. There are mainly 5 departments that are working
24 hours to get the works done properly. The name of the departments are given below with
proper explanation. The top management chart of Channel i and the departmental
management chart of Channel i have been attached in appendix 2.
2.4.1. News Department: The news department is one of the strongest departments in
Channel i. We have Mr. Shykh Seraj as the Head of News and always we get the full
support and courage from him to carry on our work smoothly. The news department
has mainly two arena. They are-
 News Room: Here the in charge is the Chief Editor. All the journalists are
found here with their busy schedule in day to day life. From this part of the
news department the bulletins are decorated into orders.
 News Production: From this department the news is broadcasted. This
department has the Chief News Producer as the head and under him everybody
like- executive producer, senior producer, assistant to news production, sound
engineer, broadcast engineer etc. are working.
2.4.2. Program Department: This department is running under the direct supervision of
Managing Director, Faridur Reza Sagar. This department plans and organizes
different programs for the channel and also are responsible for big budget events like
Citycell Channel i Music Awards. Here Senior Program Managers are taking care of
the programs when they get a proposal from the top management or they can even
present proposal to the top management for a well designed program.
2.4.3. Research and Development: This department does all the research activities related
to the program “Hridoye Mati o Manush” and in the agricultural sector. The director
an dHead of News, Mr. Shykh Seraj is the head of this department and he is doing a
tremendous job along with the entire team, in case of agricultural development
research.
2.4.4. Marketing and Sales Department: This department is responsible for creating
successful events like- Shera Kontho, Shera Nachiye etc. and also deals with the

selling for the organization. In this department event and branding and
communication is also included.
2.4.5. Accounts Department: The accounts department are liable to take care of all the
financial issues for the organization. All the monetary dealing are done with this
department. This department is run by the Head of Accounts.
2.4.6. Logistic: All the logistic, technical, transportation support and issues are solved by
this department. Mr. Helal Khan is currently in charge of this department.
2.4.7. Administration: To run an organization it is a must to have a strong administration
department. Channel i has a strong administration department which is under the
supervision of General Manager Mr. Masud. This department also deals regarding all
the issues of Human Resources and employee development
2.5. Types of Programs and Events:
There are 25 types of program that are broadcasting by Channel i. these programs are playing
a vital role in the day to day life of the general people in our country. Some of the programs
are explained below and rest of them are attached in appendix 2.
2.5.1. Drama: From the early 90‟s the mother organization of Channel i, Impress Telefilm
Limited has always been making drama based on our literature and traditional
lifestyle. Till the birth of Channel i many dramas has acquired the praise of general
people. Channel i is the first television channel which took the initiative of televising
daily soap named “ Jowar Bhata”, directed by the legendary theater personality and
director “ Abdullah al Mamun”. Starting from the scratch till now this organization
has been the remarkable leader in making drama in our country.
The new generation drama directors are inspired by the work of Channel i and many
of them started their career path through the assistance of Channel i. A large portion
of the television artists has also developed from the contribution of Channel i. From
the very starting level till now almost 50 daily soap of Channel i has got strong public
recognition. Some of them have attached with appendix 2.

In present times Channel i is showing some of the famous television serials. They are
distinct because of the storyline, direction, screenplay, script. First time in
Bangladeshi television channel, Channel i has produced a drama serial in
collaboration with Kolkata ( West Bengal).The names of the drama serials are
given in appendix 2.
2.5.2. Film: In Bangladesh Channel i has first introduced the audience with the concept of “
World Premiere Show”. Is has a great contribution to bring back the audiences from
all classes together for a film show. It has not only rebuilt the concept of good film,
but also has gained the prestigious recommendation from international film fraternity.
Till now Impress Telefilm has total 75 films which have been released or about to
release. “ lal Teep” has been one of the big success of recent times films by Impress
Telefilm, which was produced in collaboration with France and generated revenues of
billions of taka. This film was dubbed in 16 languages and was successfully did
business in different countries of Asia, Europe, United States of America and Middle
East. This year Impress Telefilm has released the very last film of the legendary
writer, director Humayun Ahmed‟s “ Ghetu Putro Komola”. The film was a big
success and was applauded by the critics. One of the important point is that; all the
commercial films by Humayun Ahmed was produced by Impress Telefilm Limited.
Around the world Impress Telefilm has released its films. Among the countries
France and Singapore has always been special. One of the big achievement of Impress
Telefilm is, Channel 4 from Great Britain has broadcast its films and kept stored in
the archive. So did some channels from Japan.
Channel i has gained immense response and admire from the public of making movies
based on our Liberation War. It is involved to organize film show based on our
Liberation War and also participating in different film festivals around the world with
own production films. By now France, London and Geneva has conducted film
festivals on our great Liberation War and some of the Liberation War films from
Impress Telefilm Limited have got great appreciation from the audience. A great
achievement for the films is that; some international airlines like- Emirates, Oman Air
etc. are showing Impress Telefilm‟s show during the fly time.

Impress Telefilm Limited Film Archive has collected many valuable assets from the
film fraternity of our country. Like- “ Titas Ekti Nodir Naam” etc. Recently this
production house has created “ Impress Film Album”, which is consisting information
of the films produced by itself.
2.5.3. News: Channel i news started its journey on the third anniversary of Channel i; 1st
October, 2001. The news department has gloriously passed 11 years of long journey.
Within this long duration of time, Channel i has always tried its level best to come up
with the true journalism by broadcasting the different scenario of political
phenomenon, economical recession, natural disaster, robbery, murders etc. Our
country has faced a lot of miseries in this 11 long years and Channel i news has been
always favorite to the mass for its practical and truthful news.
From the very beginning of the news section, the whole team has always tried to work
for the public and tried to make report or footage on the phenomenon related to the
general public problems.
The news is always live broadcast and there are 8 full length bulletin each day. Apart
from that each almost each hour of the day there are 6 highlight bulletin. The list of
Channel i news has been given below-
Channel i News Time
Full Length Bulletin( 30 minutes) 7:00 am, 9:00 am, 2:00 pm, 7:00 pm,
9:00pm, 10:30 pm, 12:30 am, 2:30 (BDT)
Highlight Bulletin( Shirsho Khobor) 8:00 am, 11:00 am, 12:00 pm, 1:00 pm, 3:00
pm, 4:00 pm (BDT)
Janopader Khobor4
5:00 pm (BDT)
Krishi Songbad 5:15 (BDT)
Table- 4: Channel i News
4
Janopader Khobor: Community News. Janopad is a Bengali word which means, any human habitation with
distinct boundary lines such as a village or a town, a settlement, a township.

During the full length news time there is a 10 minutes commercial break. A full length news
has different segments in the news where corporate sponsors are paying a good number of
money. Sponsors who are paying money for different segments in the news then get the
chance to telecast their brand advertisement. In a live news there are some people who are
playing vital roles to deliver the news to the public flawlessly. They are- producer, news
anchor, reporters, auto screen person, sound engineer, news editor. How the live news is
performed on television has been given in the next page as a process-
Step 1
The auto screen person who controls the slide, that the news anchor reads live on
television screen, receives a folder from the NCR ( News Control Room). The folder
contains the total outline of the news ( Full length/ Highlight bulletin/ Community news/
Agricultural news).
Step 2
The auto screen person places the reports and footages according to the outline and
command print to the soft copies of the total news.
Step 3
The printed copy of the whole news is photocopied into 4 copies. 1 copy is given to the
panel producer, 2nd
copy is given to the news anchor, 3rd
copy is given to the camera
person and the last copy is given to the Head of News.
Step 4
Before 10- 15 minutes of on air the news presenter enters into the studio takes sit with
talk back and microphone. The on air audio is then checked by the sound engineer who
is sitting in the news panel right in front of the news anchor.
Step 5
At the sharp time of the news( like sharp 7am/ pm) the CG ( Computer Graphics) gets
started and the panel producer directs the news presenter as per the news outline.
Figure- 1: Steps in News

An outline of the full length bulletin has been provided in appendix 2
2.5.4. Program on Daily Newspaper: In Bangladesh for the first time Channel i took the
initiative to broadcast live program on daily newspaper. The program is called “
Sangbadpotre Bangladesh( Bangladesh in Newspaper) and completed its eight years.
Everyday the program is broadcasted on 12:00 am before the mid-night middle
eastern prime time news. Mr. Matiur Rahman Chowdhury has been appointed as the
anchor of this program and Grameen Phone is the corporate sponsor of this program.
The program is getting huge appreciation from the audience.
2.5.5. Events in Abroad: Channel i also conducts different events in abroad. Mostly the
events are award functions or celebrity performance show. Most of the time these
events are sponsored by the respected sponsors. This year in Singapore Channel i has
conducted one of the successful event “ Diamond World Channel i Best Award
2011”. The event was a great success and here was a huge crowd of Bengali people
who enjoyed every second of the program. Some of the star performers of the event
were- veteran actor Razzak, veteran actor Faruque, actress Purnima, Joya Ahsan,
Monalisa, model Nobel, singer Bari Siddique etc. who made the whole event glorious.
List of the this years winners are attached in appendix 2.
The biggest event in abroad from Bangladesh is “ Lux Channel i Performance
Award”. This event was first conducted in Al Naser Leisure Land, Dubai. The event
was conducted 4 time in the land of cricket called Sharjah. Lux is the respected
sponsor for this program.
Apart of these events mentioned above Channel i also has conducted overseas Bengali
cultural events in other continents.
2.5.6. Award Ceremony: I have already written about two award functions that took place
in abroad. Apart from these two award ceremonies or events Channel i does conduct
some more award ceremonies to recognize the achievers from different sectors. They
are illustrated below briefly-
Citycell Channel i Music Awards: This great initiative started its journey on 2004.
Now this initiative has passed 8 long years. Details about this event will be written on
the next part of the report.

Kingbodonti Shahosikota Purushkar ( Legend Bravery Award): This different track
television program was for the first time initiated by Channel i, where people from
any group of the societies get awarded as an honor of their bravery activities. This
year for the second time the event has again organized to honor those brave people.
Singer is the brand and also single sponsor for this event.
2.5.7. Beauty Contest and Modeling: Channel i was the first initiator to broadcast any
beauty contest and model hunting program on air in Bangladesh. Lux Channel i
Super Star and Veet Channel i Top Model are two successful initiatives of Channel i
that helped the people to think about the world of cinema and modeling differently.
These two successful programs have always been an inspiration for those girls who
always dreamed about being a super model or actress. This year Samia Sayeed won
the crown of Lux Channel i Superstar and Haseen was the winner of Veet Channel i
Top Model.
2.5.8. Music: Music is the soul of our motherland. We express our emotion, lifestyle,
natural beauty through music. Channel i has always appreciated different types of
musical indoor programs, musical award functions and musical events. They are
categorized in different sectors and briefly are discussed below-
Musical Indoor Programs: Indoor musical programs that took place at Channel i
premises. The programs have been discussed below briefly:
- The day starts with the live musical program named “ Gaane Gaane Shokal Shuru
(Morning Starts with Music and Song)”. The program is directed by Senior Producer
Iftekhar Munim, Ananya Ruma, Jamal Reza. This program has been evaluated
broadly in this report later on.
- From the beginning of channel i daily musical show “ Music Plus”, directed by
Ezaz Khan Shopon has been applauded by the audience.
- Earlier daily musical program “ Shokaler Gaan (Morning Song)” was appreciated
by the audience.

- To preserve the essence of music, which is classical Channel i started musical
program based on classical music since 2004. Following that path now Channel i
broadcasts another classical musical show named “ ShuroMonjori”5
- Apart from all these programs film musical program “ Ebong Cinemar Gaan ( And
Cinema Song) , Hridoyer Gaan ( Song of Heart), Sharif Melamine Sangeet Mela (
Sharif Melamine Song Fair), “Rani Gaane Gaane ( Queen with Song and Song)” etc.
have also gained public appreciation with their different presentation of song and
music.
Music Award: Citycell Channel i Music Awards is the musical award show that has
been cherished by the musical fraternity and mass because of its content and intention.
The program has been evaluated broadly later on in this report.
Musical Competition: Channel i organizes different indoor musical competition
which helps to find out the hidden musical talents of our country.
From the year 2008 “ Channel i Shera Kontho ( Channel i Best Vocal)” is taking the
responsibility of finding out the hidden talent of singing. This musical competition
has given birth of such wonderful young and talented singers to our country. The
program is directing by Ezaz Khan Shopon and anchoring by “ Konal”. The respected
sponsor of this program is right now Konia.
Another musical competition initiated by Channel i is “ Meridian Khude Gaan Raj (
Meridian Little Singing King) “, which started its journey on 2009. This program has
also brought some talented and god gifted kids into the limelight who sing well and
can be the best vocal in future.
2.5.9. Book Fair and Literature: Channel i has been one of the largest platform for
spreading the essence of literature. This organization broadcasts the “ Amor Ekushe
Boimela 6
” since 2005 live on the television screen. That has been one of the
remarkable initiative any television channel has done ever. During the time of the
5
Shuro Morjori: Shuro means Music and Monjori means, a young shoot or twig with new leaves / s spike/ a
flower spike.
6
Amor Ekushe Boimela: this is a month long book fair, which takes place at Bangla Academy and dedicated to
the month of February.21st
February in the international mother language day and for that reason the whole
February month is mourned for the great language martyrs.

book fair of February veteran writer Shamsul Haque conducts a program named “
Ami Boiyer Kotha Bolchi ( I am talking about books)” goes on air.
2.5.10. Education: Channel i emphasize on education and so that its also broadcasts
education related programs.
Along with Citycell it broadcasts the educational program for different class of
students named “ Citycell Medhabikash( Citycell Talent Development)”.
To provide ideas about receiving education, to showcase the educational situations,
terms and conditions inside of the country and also abroad; Channel i broadcasts “
BSB Uchcho Shikhkha Deshe Bideshe ( BSB Higher Education in Country and
Overseas)”.
Channel i organized an event called “ Campus Hero” based on the universities of our
country, to find out a ethical and modest person of the society.
2.5.11. Politics, Democracy and Development: Channel i made a revolutionary step
regarding to improvement of politics and confession of the politicians to the citizens
of our country. The program is named “ Tritiyo Matra” and this program is illustrated
more in this report later on.
On 2008 before the national parliament election Channel i organized a program called
“ First Voter”, produced by Shahidul Alam Sachchu, conducted by Rasheda Rownak
Khan. Later on when the Cabinet of Ministers was constructed in the parliament
another program was broadcasted named “ First Minister”, where the ministers from
different ministries were invited to confess about their success and failure.
2.5.12. Events on Bengali Culture and Special Days: Channel i also organizes various
nature of outdoor events regarding Bengali culture and special days. Amirul Islam and
Shahidul Alam Sachchu directs and organizes these events productively.
Robindro fair, Nazrul fair, Summer fair, Winter fair, Victory fair, Begali 1st
year ( 14th
April) fair , Nature fair etc. are getting high and prestigious recognition from the
public.
Channel i also organizes and live broadcasts Rainy festival, Autumn festival, Winter
festival, Spring festival for the audience..

2.5.13. Agricultural and Farmer Development: Channel i is conducing programs on the
development of our agriculture and also the farmers development. One of the most
successful program of our country is “ Hridoye Mati o Manush” which has brought a
revoluation in the agricultural sector. Different initiatives of this program has been
illustrated later on this report.
2.5.14. Environmental Awareness: To make the people of our country aware of the flora
and fauna or to get the people know about the bio diversity of our country the great
initiative of Channel i is called “ Prokriti o Jibon ( Nature and Life)”. The program is
conducted and directed by Mukit Mazumdar Babu and always tried to catch up the
news about our natural beauty and the animals that are today almost lost from out
nature and environment.
2.5.15. Celebrity Talk Show: Among the daily shows on Channel i, Ananya Ruma‟s
“Citycell Traoka kothon ( Citycell Celebrity Talk Show)” is one of the most popular
television show in our country. In this live show audience can also directly talk with
the celebrity guest through phone line.
2.5.16. Cooking: Channel i invented the daily cooking show on television in our country.
Cooking expert Keka Ferdousi is a glorious person in her own arena of expertise.
With her direction, conduction and planning we get to see a fine cooking show . she
brought “ Mayer Haater Ranna ( Food Cooked by Mother)” in front of the
audience. She also brought “Desh Bideshe Ranna ( Cooking from Motherland and
Overseas)”, which helps the audience to get to know about different cooking
procedures. In the time of holy Ramadan “ Monohar Iftari” has gained a lot of public
appreciation as a cooking show.. .
2.5.17. Sports: From the very beginning of its journey Channel i has always emphasized on
making programs related sports. In present times a live broadcast on sports take place
on every Wednesday at 11:05 am. It is also promoting our rural games on air and also
broadcasting the life history of the rural area‟s sports club. Last year the Channel has
contributed a lot in our BPL ( Bangladesh Premiere League). Apart from that Channel
i also contributes to broadcast Hockey, Football, Volleyball, Basketball etc. and it
broadcasted a program based on cricket named, “ Cricket Online”. It broadcasted
international games like- COPA America, Euro Cup etc. live.

To motivate the new generation cricketers it broadcasted a program named, “ Clemon
Cricket Master”, hosted by former captain of our national cricket team Khaled Masud
Pilot. During the time of ICC ( International Cricket Council) Cricket World cup
channel i telecasted a program named, “ Grameen from the Gallery”.
The channel has also broadcasted live, beach football, beach cricket from Cox‟s
Bazaar sea beach.
2.6. My Department:
In Channel i work as an employee in the news department. As an intern I worked in the
program department. Already I have mentioned in my report about the core tasks of each
departments in Channel i.
2.7.My Responsibilities:
As an intern I worked with the project “ Citycell Channel i Music Awards ( CCMA)” and
also observed other programs to learn. In CCMA I did the tasks related with international
artist co- ordination. To communicate with the foreign embassies, to communicate with
the artist about their performance, how to deal with the whole event management etc. was
my responsibilities to look after.
2.8.My Learning:
By working with Channel i I learnt a lot about the television program. What I learnt is
given below-
 I learnt how a program can be planned in a proper way.
 I learnt to make and understand the budget of a program
 I learnt how to deal with different people in the workplace
 How to make profit from a program was also in my learning
 How the channel controls each and every single program as a whole team
 I learnt how to direct a television program or event successfully

Chapter 03
Analyzing Factors of Success
Behind
Channel i Programs

3.1. Success Factors of Channel i:
When we are talking about the rationales or reasons behind a television program, we are
actually talking about the public acceptance and profitability of a program. There are some
reasons that is behind the success of a television program. They are-
 Extensive support from the sponsor and good relationship with them
 Public acceptance and loyal audience
 Good structure of a program
 Good direction and a stable production panel
 Eligible man power who are working behind the camera or post production
 Goodwill and market leadership
In this report I have taken 4 different type programs of Channel i to analyze their success
factor, failure factor or the best part that is applauded by the audience. How the program can
be successful or the reasons behind being successful is analyzed here. The 4 different
program that I have analyzed here are-
 Hridoye Mati o Manush (Soil and Men in Heart)
 Tritiyo Matra
 Citycell Channel i Music Awards

3.2 Hridoye Mati o Manush (Soil and Men in Heart)
21st
February of 2004 a holy concept took the shape of agricultural documentary. It was
initiated by the son of soil “Mr. Shykh Seraj” and named “Hridoye Mati o Manush”. At
the very beginning Hridoye Mati o Manush used to work on small segments. We always tried
to work with policy levels of Bangladesh government. We have tried to raised the voice of
the farmers. Sir is working on television over 30 years. His program on BTV was “ Amar
Desh”; which was later on converted into “Hridoye Mati o Manush”. He did “Amar Desh”
from 1982 to 1992. Before that he did “ Shilponnoyone Bangladesh (1978)” and before that
he used to work as a free lance producer at BTV from 1975. A broader aspect of “Amar
Desh” was “Mati o Manush” on BTV (Bangladesh Television) which was on air till 1996.
Then he along with others formed “ Impress Telefilm” which was the biggest production
house of Bangladesh. On 1999 the birth of Channel i happened which was an enormous
initiative of the “ Impress Telefilm”.
To get to know more deeply about this great agricultural documentary show of our country I
talked to some of the team members who are very imperative part of this show. Most of them
are working behind the camera to make the show more enrich day by day. I have talked to
Mr. Taufique Ahmed ( Research Analyst) to get a deeper idea about the scratch level of this
program. The conversation with him has been written down shortly for the report.
International Mother Language day was preferred as the blessed day to broadcast “Hridoye
Mati o Manush”. Initially the program used to on air sequentially. That means it used to
break one single episode in small segments. Initially it was motivational for the farmers. For
example: The program tried to motivate the farmers not to keep their pond empty; rather try
to form a fish farm. If a housewife has a small piece of land she should try to make her own
garden where she can cultivate different vegetables or fruits.
In present time the program is doing more out of its boundary. It is now trying to working
with policy levels of the government and helping the government to create agricultural
policies on behalf of the farmers. Mainly now the program is always after raising the voice of
the farmers.
On December 09, 2004 “Hridoye Mati o Manush” took another initiative called “Hridoye
Mati o Manusher Daak” (an interactive studio based dialogue session between a farmer
and the policy maker); where the farmers are getting the opportunity of meeting with the

policy maker from the government and face up to their desire or demands. Then the
management thought as they are trying to make the people aware of the policies of
government, they should try to spread the message in a broader aspect.
By thinking the point of spreading message in a broader aspect, on 2005 “Hridoye Mati o
Manush” took another initiative named “ Krishi Budget Krishoker Budget (Farmer‟s
Voice in Budget)”. Here in this program the entire team visit the remote areas of our country
where people do agricultural activities and get themselves free at evening. The area can be
specialized on fishing, poultry farming, dairy farming etc. and the management of the
program tried to drag out any concerned issue about that area. At the evening time a huge
amount of people are seated in the open place like- yard or playground and confront their
demand in front of the media. Here the best part is that, the mass can talk directly with the
minister of the government regarding their demand. The management of the program has
taken the minister to get to know about the problems of the farmers directly. From the
suggestions given by the people from different specialized areas the management of the
program has given recommendations to the government before the recent budget. This time
they have provided 55 recommendations to the Honorable Finance Minister of People‟s
Republic of Bangladesh, Mr. Abul Maal Abdul Muhit. In the budget program District
Commissioner , Superintend of Police, power supply authority etc are presented to come up
with different issues of the farmers regarding their needs and demands. Through the help of
this program the entire team got to know about the loan for the farmers who cultivate honey(
EES Fund).
13th
August, 2007 was another year to conceive another initiative of “Hridoye Mati o
Manush”, which is known as “Krishi Dibanishi (Agriculture Round the Clock)”,
broadcast on Monday 8:40 pm on BTV. This program is also working on the farmers just like
“Hridoye Mati o Manush”.
“Hridoye Mati o Manush” has taken another project of printed magazine, titled “Mati o
Manusher Krishi” which had its first publication on August 2008 and issues for every
Sunday. Till now the numeral figure of printed copies are 214.
“Krishoker Eid Anondo ( Farmers Eid Delight)”, is another initiative of “Hridoye Mati o
Manush”, which a mainly a game show and is broadcasted during Eid Occasion. It has
started from 2007 and till now doing so well and is really vary famous among the farmers and
also mass. Farmers take part to this delightful program and share their joy and cheerfulness

during Eid time. In this initiative “Pani Khela” is such a game which helps to make the
farmers understand how they can win a battle with so much hurdles.
“Krishoker Shasthya Sheba ( Farmer‟s Health Service)”, is going on air from 2008 to
provide the health rights and facilities to the farmers.
“Fire Chol Matir Tane ( Returning to Roots)” are one of the renowned initiatives of
“Hridoye Mati o Manush”, which started to go on air from 2011. In this program basically
people who from non- agricultural background take part to role play as a farmer. The
intention of this initiative is not to make the people farmers but to make them understand the
grief, pain and hard work of the farmers.
On the festive Birthday occassion of channel i “Farmers file” is broadcasted based on one
individual farmer or any special issues. “Earth file” has taken the responsibility to explain
the viewers some projection on climate change and global warming. On 2005 “Hridoye
Mati o Manush” started honoring special farmers by “Krishi Podok” award and till 2010, 4
out of the ordinary farmers got the recognition with respect and dignity. “Hridoye Mati o
Manush” also organized essay competition based on 2 agricultural topic, where top ten got
chosen to publish a book. In this competition best 3 got the most appreciation and the
publication was named “Jono Bhasso”. Currently this initiative is no longer existing as a
wing of “Hridoye Mati o Manush”, but very soon the entire team is expecting to have a
fresh start. The program has become one of the major advocacy channel for the government.
The program is also helping the government to create any documentation regarding
agricultural sector of Bangladesh. This is a big reason for what they are known as the
“Advocacy Television Channel”.
“Green Bridge” an agricultural co- operative association of “Hridoye Mati o Manush” at
Ishwardi, Pabna was formed on 16th
august, 2009. From this co- operative association
farmers can sell their products to Agora ( Super Chain Shop). This wise initiative was taken
to save the farmers from the of middlemen. This has become a great initiative to protect the
rights of the farmers.
The main target of “Hridoye Mati o Manush” is now becoming to empower the farmers
through sharing information regarding different farmer‟s loan, power supply facilities etc.
union info service centre. Loan form or any info like that. When the entire team is visiting
village to village for budget program , tons of information and problem about the farmers life

come alive in front of the media. This is actually helping the government to understand the
mind of the farmers and also their hard working life.
In recent times a die heart fan of this documentary has chosen his subject of PhD on
“Hridoye Mati o Manush”. In his report he will mainly focus on the impact of “Hridoye
Mati o Manush”, on the entire nation and also among the farmers. At Shombhugonj we will
find a road which is named after Mr. Shykh Seraj and the local people call is“ Shykh Seraj
Shorok”. All these outstanding evidences indicate the sky high popularity of this agricultural
documentary show among the entire nation.
3.2.1. Summary of the Interview of Mr. Shykh Seraj: When I am writing about “ Hridoye
Mati o Manush” its an obvious that I engrave some fruitful and interesting information about
the Son of Soil “ Mr. Shykh Seraj”. On 2011 I got a good luck to talk with this great
personality during his free time. That conversation was later on published as an interview in
the Business Magazine ( Vision- Volume 3) of BRACU Business Club ( BIZBEE). I together
with Mr. Mir Mudassir Ahmed was the fortunate people in this earth to write on the
biography of this noble personality. The summary of the interview has been given below
and the whole interview is attached in appendix 3.
Mr. Shykh Seraj was born in a joint family and he saw the life struggle of the farmers. He
studied in Dhaka University and he has always taken television media as a media of
education rather than entertainment. He started his career with Bangladesh Television and
thought to work for the farmers. He always has his family beside him as the main support.
Poor farmers of our country are not getting the deserved value of their produced crops and
they are also taking loans at high interest from money-lenders which are making them poorer
because they cannot pay them back as they don‟t get the right amount for their produced
crops. This type social and ethical issues has always inspired him to take the side of a farmer
and to work with them. How farmers can cultivate their land in new ways and how they can
improve their fate by working in a planned way is very important for the farmers to survive.

3.2.2.Competitor analysis: Mr. Shykh Seraj is the first person who actually started working
on agriculture and bring it on the television in front of the general public. Its an obvious that
“Hridoye Mati o Manush” has no solid competitor in our country. Even if we take that
program into the international arena we will see hardly any channel has any documentary
series on agriculture and the farmers. In our country other commercial television channels do
have agricultural news but not in a broad extent and “Hridoye Mati o Manush” has always
been the market leader.
3.2.3.Interview Highlights of Aditya Shaheen: To study more intensely about the grand
agricultural documentary of our country, I have discussed with Mr. Aditya Shaheen about his
thoughts, desire and expectation for “Hridoye Mati o Manush”. The summary of the
interview has been given below and the whole interview is attached in appendix 3.
Back on 2004 to teach the farmers how they can use different cultivation techniques and also
can use the uncultivated land or pond in their house; Mr. Sykh Seraj started a great initiative
named “ Hridoye Mati o Manush”. This single man brought a revolution in the agricultural
field of Bangladesh. Channel i, the first digital Bangladeshi private channel broadcast this
program. This great initiative or program is concern about certain things. They are- accessing
of farmers into the local market with the proper price for their agricultural goods, using of
more upgraded technology by farmers to cope up with changed whether, climate and building
a strong brotherhood among the farmers. This program not only focuses on the positive sides
of our agriculture but also make the farmers aware about their constitutional rights as a
citizen of this country. This program is receiving huge feedback from the audience about
their demands from the program, and to value the audience an initiative of “Hridoye Mati o
Manush” which is named, “Hridoye Mato o Manusher Daak” where an audience, mainly a
farmer can sit and discuss face to face with a policy maker about their problem. On 2006“
Krishi Budget Krishoker Budget”, another initiative of “Hridoye Mati o Manush” started to
have a discussion among the government bureaucrat and farmers before the national budget.
Another initiative of“Hridoye Mati o Manush” is “ Krishoker Eid Anondo”, which started its
journey on 2006 and take place two major festive times during a year. “ Krishoker Boishakh
Anondo” another great initiative of “ Hridoye Mati o Manush”. This documentary program
has changed the thoughts of our society about the agricultural sector.
Recently there was a grapevine about Hilsha fish to be patented by India and in our own
homeland the government is trying to protect the race of Hilsha fish. In that case trying to

produce Hilsha in pond may not be a successful initiative of the government and they should
not waste time on that research. The program is actually becoming the voice of the mass or
the farmers to get to know properly about their thoughts and demands. Bangladeshi farmers
living in abroad are getting prestigious recognition because off their skill and talent. People
living in the city are lending their rural lands to the poor farmers to cultivate and should take
care of the farmers if there is anything emergency. Bangladesh has 20 million Bigha (A
measure of flat area. 6400 square cubits= 1/3 or 0.33 acre approximately) solid land
property and 10 million people are landless. To aware the government about this “Hridoye
Mati o MAnush” is trying its best. The program is also researching on other countries
regarding the agricultural sector and African countries have good potential to work over their
agriculture.
3.2.4.Sponsor: Grameen Phone is the sponsor of this program. The budget schedule of this
program is attached in appendix 3.

3.3. Tritiyo Matra
Tritiyo Matra award winning television talk show, broadcast by Channel i and is considered
to be the most popular television talk show in our country. Mr. Zillur Rahman is the host of
this program and he is also directing the program. The program has celebrated its 9th
birthday
with all its glory and by 2008 it has earned 12 million viewers across the country and also
outside of the country. The program is televised 2 times a day. At about 12:00 am and 9:45
am the program is broadcast for the Bangladeshi viewers. People of Bangladesh who are
living abroad is also potential viewers of this legendary talk show. This talk show is a 365
days talk show and the episodes are based on socio- economic and political issues. Tritiyo
Matra7
is also known as The Third Dimension, which indicates a third or neutral point of
view to analyze and monitor the things that are happening around us. Through this program
the general people or even the guest is allowed to share individual point of view and opinions
and the program always try to provide an neutral platform. Through the program the issues of
our country are tried to justify or clarify in front of the general people.
Back in 2002- 2003 Bangladesh was facing many unsolved issues regarding politics or other
socio- economic dimension. To try to solve these issues or to clarify the facts behind these
issues by debate or dialogue on 17th
July, 2003 a fine talk show Tritiyo Matra was
established. In this program politicians from the government party and also from the
opposition party come and have a debate about different political or socio- political issues.
Apart from the politicians social leaders, celebrities, renowned personalities come and
participate in this program. Through this program the people get to know a lot about the real
scenario of our socio- economic condition and most importantly politics. Here the guest come
and provide proper justification about their actions that have raised questions to the mass.
The program is successful to create awarness among the mass about their constitutional rights
3.3.1. How the Program is Conducted: How the program is conducted, we all already know
about that. But still for the convenience of the readers to this report I am again providing the
process:
 Mr. Zillur Rahman, who is the eligible host of this program invites two guests
maximum time or sometimes single guest is also invited by understanding the
7
www.tritiyomatra.com

importance of the issue. Maximum time guests from government side and also from
opposition side come and talk face to face to clarify any issue that has arisen.
 The program host keep asking question to both of the parties and give them the floor
to debate each other or to provide strong logic to support their cause.
 People also clarify themselves on the question that has arisen from the public also.
 End of the program after the discussion the mass get a picture of the burning issues
and also about the socio- political, cultural, personal issues etc.
3.3.2. About the Author:
Mr. Zillur Rahman is the anchor, director, researcher of Tritiyo Matra. Within this 9 long
years he has become one of the most popular anchor in our country and an indivisible part for
Tritiyo Matra. He has brought a new concept and idea regarding anchoring, presentation in
the television talk show. He was born in Dhaka, on November 21 and his parents name are
Late A.K.M. Khalilur Rahman and Shamim Parvin. This generous person is happily married
with Fahmida Haq who is also a research partner for his program. He is working for Center
for Communication Network ( CCN) and also Channel i. without him the base of Tritiyo
Matra can not be imagined.
Another parson who is related with Tritiyo Matra as a founder, guide, guest host etc. is Mr.
Faridur Reza Sagar, Managing Director of Impress Telefilm Limited, Channel i. About him
Zillur Rahman said “My success has also been largely because of the support and faith I have
received from Faridur Reza Sagar, who had given me this opportunity and freedom”. This
quote of him is preserved in the web site of Tritiyo Matra.
3.3.3. Some Important Moments and facts of this Program:
On 2007 Tritiyo Matra faces some bureaucratic problems regarding its broadcast. On 2007
the then emergency government banned the program for a long time. The time duration was
27 days ( 22nd
August- 18th
September). The same government also banned the re telecast of
the 1st
episode of Lt. Colonel Khandaker Abdur Rashid‟s interview, who is a murder of
Banga Bandhu Sheikh Mujibur Rahman. The remaining episodes were also banned to go to
on air by the government.

General Moeen- U- Ahmed the former Chief of Bangladesh Army was also invited in
Tritiyo Matra as a guest on January 20, 2008 and two times this episode was broadcast in the
national television named, Bangladesh Television.
The program is very soon going to cross 4000 episodes as per the management
expectation. Very recently the program did its 3337 episode on Meher Afroz Shawon ( Wife
of Late Writer Humayun Ahmed), who clarify her thoughts, life, career, family after the
death of the legendary writer Humayun Ahmed. This episode was applauded by huge people,
at the same time some also criticized that initiative taken by the program.
No doubt that Tritiyo Matra is the most highest paid talk show in our country. From the very
beginning Grameen Phone has been the sponsor for this program. This program is playing a
vital role for the development of our society. It is also the longest running talk show in our
country which never become a reason of boredom for the viewers. Each and every single
house has at least 1 single viewer of this program. Through this program the society can
know the real face of our governing body, their contribution, lacking, flaw, biasness to run
the country. It also indicates the line of a political leadership and how positive government
can change our nation‟s fate. To judge the actual good leader and to understand the point of
view of our leaders this program has really created revaluation of mass awareness.
3.3.4.Other Initiatives of Tritiyo Matra:
Tritiyo Matrai Apni ( You in Tritiyo Matra) is a great initiative by Tritiyo Matra. Here
feedbacks, questions, queries from the audience are addressed. Audience can send their
feedbacks, queries through mail or e- mail to the program and later on their questions are
being answered through the program. This program is hosted by Zillur Rahman and directed
by Fahmida Haq. The program is broadcast on every Thursday at 2 am & 12:05 pm and
Friday at 2 am & 12:30 pm.
Another initiative of Tritiyo Matra is Bhalobashar Bangladesh where occasionally mostly
politicians come along with their family members. In some special days or occasions this
program is broadcast in Channel i and this program tries to reveal a different face of the
known people.

“Tritiyo Matra Online – your opinion sharing platform”8
is a web site by the program
where the Bangladeshi people living abroad or inside the country can share their opinion,
ideas, questions, criticism etc. this web site has the following features-
1. The website shall be a valuable information source with fact records; news updates,
pictorial and audio-visual content from historically important episodes of Tritiyo
Matra (Video, Photograph, Documentation and Archive). It also aims to serve as a common
space for receiving, reading, reviewing or discussing news and current affairs from multiple
sources.
2. It shall retain and gradually publish authentic public profile of all its Guests including
hundreds of VIPs which makes it a common reference point for all.
3. Registered members of the site shall enjoy truly remarkable and world class benefits
including Space for Profile, Photo, Audio, Video and Document sharing, E-mailing, Instant
Messaging, Article Publishing, Blogging, Social and Professional Networking and a whole
lot more… all free and attached to a single User Login.
4. Members shall be able to interact with other members and guests that include VIPs,
Politicians, Bureaucrats, Intellectuals, Entrepreneurs, Economists, Businessmen, Journalists,
Media Celebrities and its Hosts, Supporters, Friends, Partners and Patrons etc.
5. The site will provide Article Posting, Publishing and Promotional support to the members
who are into regular habit of writing and sharing.
3.3.5.Privacy Policy Statement of Tritiyo Matra: The privacy policy statement of tritiyo
matra has been taken directly from the web- site9
to make people understand the
ethical values of the program. The sentences could not be changed due to the
restriction from the management. The privacy policy statement is provided below-
 INFORMATION TRITIYO MATRA COLLECTS
Tritiyo Matra gathers two types of information about this website‟s users:
Personal information that users provide through optional, voluntary submissions,
such as email, survey information, and online registration forms to Tritiyo Matra.
Personal information means any information that may be used to identify an individual,
including, but not limited to, your name, home address, company name, telephone
8
http://www.tritiyomatra.com/web/information/83-about-this-website
9
http://www.tritiyomatra.com/web/policies

number, e-mail address, and credit card information such as the credit card number, card
verification value, and the billing address. The types and amount of personal information
collected for these activities will vary depending on the activity.
Tritiyo Matra also gathers non-personal information through aggregated tracking
information derived mainly by tallying page views throughout our sites. This non-
personal information collected includes click-throughs, IP addresses, and usage data.
This non-personal information allows us to better tailor our content to site users‟ needs.
 USAGE TRACKING
We track product usage data and user traffic patterns throughout our site to improve the
content of our Web pages and the quality of our service. In addition, we track click-
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A cookie is a small amount of data, which often includes an anonymous unique
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Consistent with the federal Children's Online Privacy Protection Act of 1998 (COPPA),
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The use of your personal data for the purposes identified above in accordance with
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If Tritiyo Matra learns of a security systems breach we may attempt to notify you
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Privacy Statement and any updates.

3.3.6. Interview Highlights of Mr. Zillur Rahman: To study more intensely about the
grand agricultural documentary of our country, I have discussed with Mr. Zillur Rahman
about “Tritiyo Matra”. The summary of the interview has been given below and the whole
interview is attached in appendix 3.
As tritiyo matra is one of the leading political talk show in our country. I have asked about
his personal interest, target audiences, program structure, and reactions of audiences. From
the very begging Mr. Zillur Rahman has personal interest about politics as his subject of
journalism was politics. Though this program was targeted only the policy maker of our
country, but later on the prospect extends with politicians and media personalities. This
program is completely unbiased to any political party. That‟s why its one of the oldest talk
show in our country running for almost 10 Years. This program is a reflection of the
characteristics of our politicians. Because it‟s a open ground of discussion and general people
can see the approaches of their leaders in front of oppositions, which is totally different from
the election time, where the public only sees the smiling face of the politicians begging for
votes. Mr. Zillur Rahman also talked about the demographics of general people as they are
more aware about the current political situation than before. From the personal viewpoint of
Mr. Zillur Rahman, the core message of this program is to find proper leadership in our
country. The timing for this program is very crucial for its success. Because it also covers the
appropriate time for people living outside of Bangladesh.
3.3.7.Sponsor : Grameen Phone
Branding Sponsor: Grameen Phone is using their title in this program, so they are actually
doing branding sponsor for this program. From the very beginning of this program Grameen
Phone is providing sponsorship
3.3.8.Competitor Analysis: This program has set an ideal example for all other talk shows in
the country. Before that program such type of talk shows were not established in our country.
In that sense it has always become the pioneer. But recently the new television channels are
trying to break the tradition and trying to throw a healthy competition. To sustain in the
future and in the long run this program must change or bring new set design or format in near
future.

3.4.Citycell Channel i Music Awards ( CCMA)
CCMA is a different approach regarding music fraternity and has contributed so much in the
local music industry. To recognize the talented musical guru of our country this is the first
initiative in a shape of award function. When the music of Bangladesh was passing through a
vary bad phase, this initiative from Channel i has helped to hold the trust on behalf of the
music fraternity of this country. To develop the local music of our country this award
ceremony started its journey on 2004. Till that time this grand initiative of music awards has
completed its journey of 8 years. This January, 2013 the 8th
CCMA will took place to honor
the talented people from the music fraternity. Through this great initiative Channel i has
successfully presented the position of our music fraternity. Through this event Channel i is
trying to help the people of our local music industry. Apart from the recognition of music
industry CCMA is also giving recognition to the music people of South Asian region ( India,
Sri Lanka, Maldives, Nepal, Bhutan).
This great event has reached on its 8th
year to celebrate. On 2010 the event was celebrated
luxuriously in Lalbagh Quella; an historical evidence of the Mughal Empire. On following
2011 the event was much bigger than ever and was celebrated beside the bank of Jamuna
river under the open air.
3.4.1. 8th
Citycell Channel i Music Awards:
This year to show respect and to recognize the talented people from music fraternity, 8th
CCMA has already started its journey. The main motive of CCMA is “ To Develop the
Vigorous Music”. This event has always tried to do something new and different for the
audience in each year. On 8th
March, 2012 in Channel i premises the launching ceremony of
8th
CCMA took place in a gorgeous way. In this program as the chief guests following people
were present:
 Faridur Reza Sagar, Managing Director, Impress Telefilm Limited, Channel i
 Mehbub Chowdhury, Ceief Executive Officer, Citycell
 Taslim Ahmed, Head of Corporate Communication and Public Relation
During the launching ceremony Mr. Faridur Reza Sagar told that “ We all want listen and
want to make people listen good music. We want to stop piracy and for that reason we need
everyone’s assistance. We are really interested to take this award event into the

international arena.” He assured to everyone presented in the ceremony to make this event
in larger extent, this time. At the beginning of the program the singers from “Channel i Shera
Kontho” presented wonderful patriotic song. Veteran singers Shahin Samad and Shujeyo
Sham joined hand to hand with the new generation singers on the stage. Mehbub Chowdhury
( CEO, Citycell, Bangladesh) said that, “ To develop the vigorous music the initiative we
are taking on, need to have the deepest support of the musical guru of this country. Beside
that cause the new generation singers should also keep that in mind, to keep practicing
appropriate local music. If we get everyone’s assistance we will be able to develop a healthy
environment for our music.”
The honorable guests for the events applauded what was decided to do for better. The
honorable guest were-
 Shujeyo Sham
 Veteran Musical Guru Sudhin
Das
 Sohrab Hossain
 Azad Rahman
 Bashir Ahmed
 Shubir Nandi
 Shammi Akhter
 Farida Parveen
 Khurshid Alam
 Akram Hossain
 Abida Sultana
 Shaheen Samad
 Rizia Parveen
 Tapon Chowdhury
 Fahmida Nobi
 Sadia Afrin Mollik
 Hridoy Khan
 Shahidul Alam Sachchu (
Planning and Direction,
CCMA)
Table- 5: Guest list of Citycell Channel i Music Awards
3.4.2. Steps to Select a Candidate: Taslim Ahmed narrated details of the award. He said the
mainly the award is divided into 3 basic parts to select the best performers for music. The
steps are:

 Primary Level Selection
 Secondary Level Selection
 Final Selection
Primary Level Selection: How the primary level selection has been conducted are described
briefly:
 The authority personally asked the singers, audio CD or DVD producers to send their
CD or DVD that were released on 2011and were acceptable by general people.
 They could send the albums directly to Channel i office ( 40, Shahid Tajuddin Ahmed
Road, Tejgaon, Dhaka) from 10th
March to, 2012, 10th
April, 2012.
 In the 6 districts of our country Citycell has it customer care point. Candidates can go
to that points and submit their album in the particular drop box for CCMA.
Secondary Level Selection: the secondary level is described briefly below-
Table- 6: Judges of Citycell Channel i Music Awards in Second Round
 Here the respected judges conducted a judge panel where they listened each and every
single album that were sent by the candidates. The respected judges will select the
best candidate for the main 16 categories and 5 critic categories. The judge panel was
organized on 3rd
October, 2012. The respected judges who were suppose to sit there
were-
 The respected judges selected the final candidates for receiving the award.
Sayed Abdul Hadi
Nokib Khan
Shafin Ahmed
Fuad Naser Babu
Abdur Rahman
Mehreen

 Apart from that this year country‟s 5 radio stations have been chosen to conduct the
role of judges to select the best candidate for “ Popular Choice” category. They will
count the vote based on online voting by general people and voting through SMS. The
final winner will be selected through the voting. The radio stations who agreed to take
that responsibility was-
Radio Today
Radio Amar
ABC Radio
Dhaka FM
Peoples Radio
Table- 7: Radio Partners for Citycell Channel i Music Awards
Final Level Selection: When the judges are done with their selection process the final
candidate who is eligible for the award is selected. The respected authority of Channel i was
also concern about that.
3.4.3. Categories in CCMA: there are basically 16 categories of award in CCMA. They are
written below accordingly-
1 Classical Music ( Vocal) 9 Underground Band
2 Classical Music ( Instrument) 10 Lyricist
3 Tagore Song 11 New comer Singer (male/female)
4 Nazrul Song 12 Sound Engineer
5 Folk Song 13 Cover Design
6 Contemporary Music 14 Music Director
7 Film Song 15 Music Video
8 Band Music 16 Lifetime Achievement
Table- 8: Categories in Citycell Channel i Music Awards

Apart from these categories there are 5 popular choice categories. They are-
Popular Band Music
Popular Contemporary Music
Popular Film Song
Popular New Song
Popular Fusion
Table- 9: Popular Categories in Citycell Channel i Music Awards
3.4.4.Sponsor: Citycell
Branding Sponsor: Citycell is doing branding sponsorship for this program as they are using
their title in the very beginning of the program. Last year the cost was approximately BDT 7
to 9 crore.

3.5.Gaane Gaane Shokal Shuru
When 26 other Bangladeshi channels are producing different mode of musical shows ( rock,
pop, band, jazz, contemporary etc) based on unique day or even special time, for young
vigorous generation; Channel i has contemplated something dissimilar. The managing
director of Impress Telefilm, Channel i Mr. Faridur Reza Sagar generated the idea of a
musical show based on the soothing beauty of early morning. He wanted to target the veteran,
middle aged, retired, working people to be the perfect audience for a early morning musical
show. When he noticed that other channels are preferring modern musical programs he then
decided to make this off track program for a particular audience group. The management
called for a formal meeting where Senior Program Manager Amirul Islam, Program Producer
Ananya Ruma, Program Producer Jamal Reza, singer Leena Taposhi & Shahin Samad. The
management decided to broadcast the early morning musical show in full swing. Along with
a very strong team Channel i started the journey of “ Ganne Ganne Shokal Shuru” on 29th
March, 2012. The audience has the golden opportunity to call live in this program to confess
their desire or feelings regarding music with their favorite artist.
The theme of the program was selected based on the restful exquisiteness of early sunup. The
on air time was selected at 7:30 am. In the morning time people do select soft melodious song
to heal the mind. To keep that object in mind for the most part Raaga, Classical, Semi-
Classical, Rabindra Sangeet ( Tagore Song) , Nazrul Geeti, Radha Raman, Lalon Geeti,
Hason Raja etc. were selected to be played live on air. Sometimes modern songs are also
been performed by the artists based on the mood of the whether or any special occasion.
To start a new program there are several objects that plays very important role. Initially there
were several resources which were obliged to start the program. As the program was about to
start at the very early morning so there was also a risk of failure in the total collaboration of
the program. There is always a possibility that the main artist can be failed to reach, the
anchor can be failed to reach on time, musicians can lose concentration or cannot cope with
the vocal of the singer. To avoid all this scratch level problems the management decided to
buy a car only for this program. The car is provided to the musicians and also to the artists
and anchor to reach to the office as early as possible. To avoid the limitations regarding
musicians the management decided to appoint five renowned musicians for five different
instruments. They are-

1. Rooptanu Das Sharma- Key Board
2. Pallab Sanal- Tabla10
3. Gazi Abdul Hakim- Flute
4. Alamgir Hossain- Octopad
5. Monowar Hossain Tutul- Guitar
After the musicians were selected for some weeks before the on air the musicians practiced
together to get a control over the continuation of the program. As anchor11
Sathi, Konal,
Chaiti, Urmila were selected to carry on the program on diverse days of the week. Before
the program starts the assigned producer of the control panel has to present within 5:30 am to
check the overall operation. He or she needs to check whether the artist is at the office or is
there any type of technical difficulties. The in charge producer needs to check for the make
up artist, the musicians, the sound engineer, snacks for the people, set design, present of the
anchor, payment of the artist etc. After everything is under control the program starts just
after the closing of 7 am news. Initially the management decided to draw a budget for the
operation of the program. The initial budget has been given below-
10
Tabla is a kind of tabour played as musical accompaniment
11
Anchor is a person who is responsible for conducting a live or recorded television or radio
program)

3.5.1 Fixed Assets
Mini micro bus: BDT 200000
Instruments ( Key Board+ Tabla+ Flute+ Octopad+ Guitar): BDT 150000
Total: BDT 350000
Table- 10- Budget of Gaane Gaane Shokal Shuru
3.5.3. Sponsor: The program is fully financed by Channel i itself. The higher authority
never wanted any sponsorship as it will create some distortion to the program. If they
take the assistance of the sponsors they are abide by to follow some selected
commercials and it will sabotage the image of that particular early morning show.
3.5.4. Competitor Analysis: Channel i believe they do not have any competition regarding “
Gaane Gaane Shokal Shuru”. In Bangladesh except Channel i there is no other
channel who are taking this type of initiative. Other channels do have music programs
but they do not possess any live morning musical show based on music suited on
early morning. Tara Bangla (India) only broadcasts a program like this but it has no
comparison with our program‟s quality or even other features.
3.5.5. I have taken interviews of two of the producers of this musical show. Mr. Iftekhar
Munim & Ms. Ananya Ruma has cleared their judgment about the program. In the
interview I have tried to know their point of view about the program. What they
think about the program, what is their future strategy, whom they consider as their
Objects Charge
Transportation (fuel+ maintenance) BDT 500
Food BDT 500
Artist Payment BDT 3000- BDT 50000
Production ( panel, set design, make up
artist, sound control)
BDT 5000
Musicians (each BDT 5000) BDT 25000
Show Anchor BDT 10000- BD25000
Total BDT 34000- BDT 81000
( Approximately)

competitor etc. has come out through the conversation. Two of the interviews are
given below-
3.5.6. An interview with Mr. Iftekhar Munim, Senior Program Producer, Program
Department, Impress Telefilm, Channel i, about his judgment regarding “Gaane
Gaane Shokal Shuru” is attached in appendix 3. Summary of the interview is
given below.
This program was designed to keep the beauty of morning in mind and the target audience is
mainly the veteran citizens of our country. As normally people do not like rock or band type
of music in the morning so soft and melodious type of music is mainly played in this
program. This program helps the target audience to start a new morning by forgetting all the
odds of past. Audiences who love music of “Panchakobi( Rabindranath Tagore, Kazi Nazrul
Islam, Dijendralal Roy, Rajnikant, Atul Prashad)” are the audience for “ Gaane Gaane
Shokal Shuru”. People can interact with musicians live on telephone. Contemporary music (
1950‟s, 1960‟s, 1970‟s), Lalon, Hason Raja, Radha Raman, Shah Abdul Karim, folk,Vatiyali,
songs for special days are also performed in this program. The main concern of this program
is to prefer the choice of the audience rather than contributing the local music industry
directly. But indirectly its helping the music industry to grow a certain class of audience.
When the program was in the scratch level planning there was some difficulties and most
importantly the fear was lack of perfect musicians at this early time of the morning. But this
problem was solved when the management find out five musicians and recruited them
permanently. From the local music industry singers who perform the basic music of our
culture can perform in this program. The audience provide positive feedback for the program
and they also criticize the program. Overall the reaction of the target audience is quiet good
toward this program. The authority do not believe they really do posses any competitor as in
Bangladesh currently no commercial channel is performing live musical morning show. The
program is not using any sponsorship as it may hamper the concentration of music or it may
become a matter of disturbance for the audience. For future the program is hoping to go for
an overall structural change which means change in set design, lighting, studio etc.

3.5.7. An interview with Ms. Ananya Ruma, Program Producer, Program
Department, Impress Telefilm, Channel i, about his judgment regarding “Gaane
Gaane Shokal Shuru. Briefly the core part of the interview is given below-
Gaane Gaane Shokal Shuru was a decision of the top level management from Channel i. The
top management thought to bring an early morning musical show for the soft music lovers.
Earlier Channel i had different programs for Tagore song, Nazrul song etc. but after a certain
period the management thought to compile all these categories together and Gaane Gaane
Shokal Shuru was born. Here the audience can directly interact with the singer or musician
and an music artist can perform his or her best 10/11 songs. The target audience for this
program was the working people, veteran citizens, ex government employees etc. Classical,
Semi- classical, Tagore song, Nazrul song, Folk etc. are getting promoted through the
program. Through this program the local music industry is getting benefited because acoustic
musicians are getting a floor to show their talent. Apart from that not so popular artists from
different sections of our local music are getting promotions of their talent. This stage is a very
good platform for the new comers in the music industry. During the planning of the program
technical constraints was one of the top barriers. But the maturity and experience of the
channel easily took care of this problem. The birthday or death anniversary of Bengali
legends like- Abdul Alim, Abbas Uddin, Shah Abdul Karim, Lalon Shah etc are remembered
by this program. The program is enjoying positive reactions from the audience and not only
the target audience but also the kids make call to talk with the artist or musicians. There is no
competitor for this program as live musical program is not included in any other channels
program list. In call facilities for the audience is also absent in other channels live morning
musical show. The program did not accept any sponsorship because of ethical reasons. It
seems the whole day long the channel is busy with broadcasting new highlights or
advertisement, so the management never wanted to bother the audience in early morning. Just
right now there is no plan for drastic change in the program but day by day definitely the
shape or structure of the program will definitely change.

3.6.Sponsorships and Profit of Channel i : Chennel i is one of the largest revenue
generating media house in our country. To understand how much revenue Channel i is
generating through advertisement or sponsorship I am providing the rate chart below-
Rate Chart of Channel i
Effective From April, 2010
Position 10
second
20
second
30
second
40
second
50
second
60
second
Spot Time 7.00am to 5.pm 3000 6000 9000 12000 15000 18000
Fixed Position Spot ( Peak
Time)
8000 16000 24000 32000 40000 48000
Just Before News N/A 19000 28500 38000 47500 57000
1st
/ Last Spot in 1st
Mid Break
News
N/A 25000 37500 50000 62500 75000
1st
Mid Break News 10500 21000 31500 42000 52500 63000
1st
/ Last Spot in 2nd
Mid Break
News
N/A 20000 30000 40000 50000 60000
2nd
Mid Break News 8750 17500 26250 35000 43750 52500
Table- 12: Rate Chart of Channel i
Special Note:
 15% Value Added Tax ( VAT) to be paid on the gross value of the advertisement.
 15% Agency commission allowed to only advertising agency.
 10% Advance Income Tax (AIT) will be deduct from agency commission.
 Rates for program, branding and sponsorship to be negotiated.
 All payments to be paid by pay Order/ AC Payee Cheque in favour of “ Impress
Telefilm Ltd.”
Sponsorship: So far I am concerned about the sponsorship; it actually depends on the content
of the program, timing of the program, popularity of the program. For example- I can provide
an approximate amount of Grameen Phone‟s sponsorship criteria. The multinational telecom

company provides a huge amount for whole of the year. For example- suppose Grameen
Phone provides BDT 20 crore per year. They provide sponsorship and hire the suitable place
in the advertisement slot as per their need. If the company wants to brand its name then it can
attach its name with a program which it thinks to be eligible for the company‟s name or
prestige. This is actually called branding sponsorship. For example- Grameen Phone Tritiyo
Matra, Grameen Phone Ajker Shongbaad Potro, Grameen Phone Khelar Khobor etc.
3.7. Steps in the Program: A program has some basic steps to follow. Briefly they are
discussed below and elaborately the steps are attached in appendix 3. Outline/ Synopsis:
First of all the name of the program is fixed by the management. The type of the program and
the nature of the program is selected then. Then the management decides the time duration of
the program. After that who will direct the program, who will compose the music of the
program, are selected. How the technical facilities will be provided is also discussed to make
the program more effective. If the program is in house program then the in house studio of
the channel has to be booked and if the program needs a outside shooting then the shooting
date has to be fixed by the authority. In post production the responsibility of the editing panel
is divided properly and after the editing the program is ready to go on air. The on air date and
time also has to be fixed by the management.

Chapter 04
Analyzing the Online Survey
Result for the Programs

I have analyzed 4 different programs of Channel i to understand the reasons behind a
successful program. To get honest opinion from the public or from the new generation, about
what they think about the programs I have taken an online survey. I used
www.surveymonkey.com as my online survey tool. By analyzing this survey result we can
understand the demand of the youth or what they are actually thinking about Channel i‟s
program. I have taken help of the social networks like- face book, twitter, email etc. The
questionnaires are attached in appendix 4.
4.1. Hridoye Mati o Manush: To survey for this agricultural documentary program I have
taken 51 samples of people. Below the result is provided-
Sample size: 51
Male: 74.5% (38)
Female: 25.5% (13)
Age
20-25 26-30 31-35 36-40 41-45
88.2% (45) 5.9% (3) 3.9% (2) 2.0% (1) 0.0% (0)
Table- 10: Age of Sample 1
Profession
Student business teacher service holder looking for job
61.0% (25) 9.8% (4) 0.0% (0) 22.0% (9) 7.3% (3)
Table- 11: Profession of Sample 1
 When we wanted to know that how often a person watches that program the responses
were-
Response Percent Response Count
Regularly 2.0% 1
Often 11.8% 6
Sometimes 37.3% 19
Occasionally 25.5% 13
Never 23.5% 12
Table- 12: Survey Response 1
 When we asked people about the type of this program 100% of them answered
“ Agricultural Documentary”.
 When we asked about the possibility to attract the proper attention of the youth
regarding agriculture through this program; the response was-

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