2. Prometheus Global Media Prometheus Global Media, is an American entertainment publishing company. The company was formed by the sale of the entertainment and media division of Nielsen Business Media in 2009. It bought Billboard in December in 2009.Prometheus engages people and marketers at the intersection of culture's most powerful forces - Music, Media and Entertainment. This connectivity makes Prometheus a potent catalyst in influencing popular culture.
3. Why? As Prometheus global media is an American publishing company, allowing “Nusic” music magazine to be published by this company will allow the artists advertised in “Nusic” are not well known, mainstream artists. However if they were exposed to an American culture, and break into that industry, it would give those artists a lot of exposure. The American nation is fascinated by the British music industry and the culture in the UK, therefore allowing American’s to read and learn about new artists will be beneficial to both Nations, by allowing American’s to understand an original music industry, and giving the solo artists/bands a chance to make it big in America. Billboard music magazine is very contemporary and is extremely well known in America, 16,327 copies of Billboard are sold every week, therefore this would provide more publicity for the up and coming artists. Billboard have a fun and feminine appeal, the music magazine front cover’s often look very welcoming and innocent. Nothing is provocative and is very age appropriate, “Nusic” follows these rules so it would be ideal if Prometheus Global Media published “Nusic” music magazine.
5. Advertising Advertising shops like “forever 21” will be suitable for “Nusic” music magazine as it is a teen friend store, and the clothing they sell is appropriate for age range, plus Britain and America can access forever 21 via shop or online. Promoting artists like “Ellie Goudling” and “Lissie” is suitable for the music magazine “Nusic” as these are both original artists that are very current in the music industry and are growing in the music world, also they are age appropriate for the magazine as they don’t create explicit music. Advertising a makeup like Benefit in “Nusic” will relevant to the genre/gender of the music magazine as it has very feminine/fun packaging, the products are a reasonable price and are easily accessible. Having “iPod” adverts in the music magazine will be relevant as it is a music magazine, therefore advertising ways to listen to music will be beneficial to the audience. Also, as they come in different colours, they are more appealing the audience as they can have their individual colour to suit their style. Also, advertising “ticketmaster” is a safe and official way the audience of “Nusic” can find out the latest tours from their favourite artists.
6. Online Presence I think it would be very appropriate for “Nusic” to have an online presence. This is because: You can’t listen to music from a magazine, therefore having an online presence will allow the readers to hear the music featured in the music magazine. There can be more content featured on the website for the audience of “Nusic” to look at, as there is a limited amount of space in a magazine. Online, there can be special features like competitions, games and forums where a community of people can talk to each other from around the world. If a music magazine issue is missed by someone, they can catch up on the issue online. Having an online presence is suitable to the age range as most teenagers can access the internet and spend a lot of time on the internet. As the music magazine is more specific about music, having an online presence will allow to expand on subjects, for example fashion and makeup. For example, http://www.billboard.com
