How Faichi developed a Product idea into a Web application and created a social platform for senior citizens.

1. ©2014 Faichi Solutions Pvt. Ltd.
Social Media Innovation for the ‘Young at Heart’
How Faichi developed a Product idea into a Web application

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About our Client
• The idea of building a social network for Senior Citizens i.e. Sentizens.com is
conceptualized by Zlife Systems Pvt. Ltd. and supported by one of the renowned
builders of India, ‘Paranjpe Schemes Constructions Ltd’. This is an extension to
their unique initiative i.e. ‘Athashri’.
• Athashri is one of its kind housing projects where the structure, design and
facilities are built keeping the convenience of senior people in mind. There are
several Athashri societies in Pune and the new centers being launched in
Coimbatore, Baroda & Chennai.

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Problem: Demographic overlooked
• Citizens who are 55+ years and older are changing all over the world. They are
living longer, are more active, and becoming increasingly literate online. There are
currently 39 million people aged 55 and older using Facebook, Twitter, and Skype,
making them the fastest growing age demographic on these sites. Unfortunately,
none of the current social networking sites cater to specific needs of Senior
Citizens.
• Currently in India alone, there are 98Million people who are 60+ which will rise to
around 173Miliion by 2026 i.e. 12.6% of the Indian population. With these
numbers in mind, our client wanted to build a dedicated social networking
platform that focusses on the holistic living needs of senior citizens.

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Faichi Solution
• Together with our client, we chose Drupal 7 as the Open source technology to
build this social networking platform. Initially it was a big challenge to understand
and customize the site as per the senior people’s needs, with client’s inputs and
our expertise in Drupal Development; we were able to rapidly create this unique
website.
• The major requirement was to develop a social platform for senior citizens where
they can share, collaborate, learn and avail variety of one stop services with a
focus on holistic living. Some of these needs are:
Articles & Classes on yoga &
fitness. Contacts of doctors,
specialists & emergency
services
Sharing memories, posts,
photos & thoughts. Engage
in Groups
Articles & Services on Travel
destinations. Reminders for travel
dates & document information
Articles & Services on financial
services. Reminders for
payments & documents
Articles, Groups
& Camps info on
wellness programs
Articles
Classes
Groups

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Faichi Solution
• Time to Market is of the essence. In order to speed things up we used Drupal
Commons 3 for prebuilt applications and adopted Drupal modules like Panels Ajax
tabs to show today’s and upcoming events
• Performance of the site was a prerequisite due to the anticipated huge traffic flow
on the site.
• We used Drupal modules Memcache & XHPr and increased RAM to handle more
requests.Faichi team developed new Drupal modules for customised features like
Advance clock to show clocks of different time zones & Multiple Skype plugin to
display contacts and their user status
• Faichi deployed a dedicated team of 6 resources including designer, developers,
QA & Project manager

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Outcome – Sentizens.com
After an accelerated journey of
requirement gathering, development
& testing, one highly interactive yet
user friendly social networking platform
for senior citizens came to life i.e.
www.sentizens.com
Special features:
• Login using existing Facebook account
• Option to increase Font size
• Event reminders as default setting
• Configured Skype contacts
• Clocks of different time zones
• Store contacts and information
• Relevant articles on health, finance etc.
• Services in proximity to society
• Posting, Liking, Sharing, Join Groups

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Faichi Difference
• Core strength in Drupal development allowed us to successfully build the platform in
Drupal 7. It helped the client to launch beta version faster & reduce time to market
• Used Agile Methodology for development, enabling better collaboration and quick
delivery.
• Synergizing with the client in scaling up the business model through phase wise
development, ongoing support & Mobile App conceptualization (next step).

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Client Speak
“When we were looking for companies to develop software portal, we made it clear that
we are looking for a development ‘partner’ and not just a vendor. Faichi Solutions was
one of the very few companies which understood this and has been working with us in a
partner mode since. Being a newly formed startup, we wanted to focus on the
functionality, services and the business growth. Having a reliable partner like Faichi gave
us a chance to focus on the business aspect, rather than getting tied down by software
development.”
Mr. Sudhir Alekar, a true technology visionary who holds over 25 years of experience in software
product development as well business development in USA, Europe and India. He held engineering as
well as management positions in technology leading companies in USA including Oracle, Oblix and
RedBrick Systems. Most recently, he has worked as the Senior VP (Business Development) at Persistent
Systems Ltd., India.
- Sudhir Alekar, CEO and Co-founder, Sentizens.com

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About Faichi Solutions
 We are a technology company in Pune, India specializing in outsourced product
engineering & setting up offshore development centers
 We hold expertise in technologies such as Drupal, Java, Mobile and UI/UX
development
 Established in 2009, with a vision to transform the outsourced product engineering
landscape through technical excellence and delivery model innovation
 Faichi Solutions has successfully delivered some of the most complex technology
projects through partner collaboration & agile processes
©2014 Faichi Solutions Pvt. Ltd.

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 To read more case studies of Faichi Solutions, please visit:
www.faichi.com/success-stories
 For more information please visit: www.faichi.com or mail us at
inform@faichi.com
USA India
Faichi Solutions Inc Faichi Solutions Pvt. Ltd.
2023 Mandelay Pl 504, Accord IT Park, Baner Road,
San Jose, CA 95138 Pune, Maharashtra – 411045
Tel: +1 (408) 769-4941 Tel: +91-20-65291435
©2014 Faichi Solutions Pvt. Ltd.