1. You have just participated in an important meeting with your superior. How will
you ensure that every part of the instructions you received will properly reach all
subordinates, suppliers and clients, located in different parts of the world?
University IE
Prepared by: Fadi Ghanem
Date: 20/8/2013

2. Overcoming barriers
to communication
Banish Prejudice
Never make a judgment
before knowing the
facts about a situation.
Acknowledge that you
are usually working
with incomplete data
Fight Stereotype
Don’t assume that all
members of a group
share the same
characteristics.
Control your feelings
Try to present your
arguments rationally
rather than emotionally,
and accept that other
people may have strong
feelings about a subject
Watch the language
Recognize that
language has different
levels of meaning.
People will respond
differently to the same
words, especially when
words are general or
vague
Consider Culture
Be aware that different
backgrounds, education
and experience give
people different
expectations

3. Meeting With Superiors
Pre Meeting
•Collecting data from internal stakeholders (inventory Dept.
,Accounting Dept , Real estate Dept .)
•Preparing facts, figures, achievements and challenges
Meeting
•Validating points of discussion
•Prioritizing & Highlighting points agreed by level of importance
•Checking about margin of flexibility allowed during negotiation with suppliers
•Confirming resources/tools that shall be used during execution
•Agreeing on deadline and budget ceiling
Post Meeting
•Summarizing and sending the minutes of meeting by E-mail
•Attaching a presentation highlighting execution plans, sources
needed , target expected and the impact on organization ,
suppliers and clients

4. Subordinates
1st Step
Face to Face Meeting or Via Skype
•Discussing the points and decisions that were shared
during the meeting with the superiors
•Emphasizing on the importance of proper
implementation and positive impact on business
•Mentioning the level of importance of their input and
dedication
•Sharing the short and long term goals that will be
achieved on corporate level after their successful
execution
•Questions & Answers
2nd Step
Via Mail
•Delivering a detailed
presentation to the team
highlighting major challenges
decisions &goals to be achieved
•Asking for action plans to be
prepared and submitted prior
the brain storming session
•Meeting confirmation with date
& Time
3rd Step
Brain Storming Session with subordinates
•Quick review on the main presentation
•Over viewing the action plans prepared by the team, Brainstorming existing and new ideas , prioritizing
challenges & Goals
•Creating workshops ,setting clear objectives, goals & time frames
•Monitoring outcome and gathering feedback to ensure alignment with business objectives and targets

5. Suppliers
1st Step
Via Phone
•Outlining the Subject and
points to be discussed
during face to face
meeting
•Sharing meeting agenda
including points that
would reflect positive
impact on the business
•Identifying suppliers
points of discussion
•Confirming meeting date
and time
2nd Step
Face to Face
Meeting
•(Pre meeting )Building a
solid case to support
points to agree upon
with suppliers
•Tackling major
challenges and impacts
through a PP
presentation
•Sharing facts and figures
•Listening to suppliers
feedback and comments
• Reaching to an
agreement that leads to a
win win situation
3rd Step
Via Mail
•Sending a detailed minute
of meeting
•Highlighting the major
agreements
• Emphasizing on the time
frame for deliverables
•Agreeing on a follow up
session Via Skype
•Attaching the
presentation for source
purpose

6. Clients/ Target Market
Marketing tools
Strategic tools to attract
the adequate target
audience
SMS
BTL
ATL
Social
Media/Company
Website
Events/PR
• Promote offers
• Build brand awareness
• Improve customer loyalty
• ATL (Billboards,
Magazines , radio )
• BTL ( Promotions ,
Coupons… )
• Promote the
brand using
Twitter ,
facebook …
• Update timely
the website
with news feed
•Identify achieved objectives
•Set future growth plans
• Maintain and thank loyal clients
• Attract new clients