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How to Unleash the Power of LinkedIn Groups


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Want to learn how to build your network and grow your qualified leads?

You can't ignore the power of social networking, and especially LinkedIn.

In this section, we look just one of the many tools LinkedIn has to offer - Groups.

We created this presentation for our trade show clients, but it is very relevant to many other industries, especially B2B.


Published in: Business
  • Do you use LinkedIn to build qualified leads? To network? If you’re not using LinkedIn to understand the people that you are about to meet at your upcoming trade show, and especially the people you met at your most recent one, you’re missing out!

    Use LinkedIn to make your trade show experience a success! We put together this slide show (feel free to download it) for you to tap into one of the most powerful tools we feel LinkedIn has to offer.

    Stay tuned for more in this social media marketing series, and let us know if you have any questions. We want you to be a trade show success!
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How to Unleash the Power of LinkedIn Groups

  2. 2. Today’s Overview 1 • Getting to know LinkedIn 2 • Groups 3 • Making new connections
  3. 3. LinkedIn Orientation• LinkedIn Navigation• LinkedIn Search
  4. 4. Focus on Groups• Two places – navigation and search.
  5. 5. Why Groups?• Quickly discover the most popular discussions in your professional groups.• Have an active part in determining the top discussions by liking and commenting.• Follow the most influential people in your groups by checking the Top Influencers board or clicking their profile image to see all their group activity.• See both member-generated discussions and news in one setting.• Easily browse previews of the last three comments in a discussion.• Find interesting discussions by seeing who liked a discussion and how many people commented. • Source:
  6. 6. Groups• Use keyword phrases like “trade show,” “exhibit” or an industry you want to watch.• Join the ones that have lots of members that your connections belong to.
  7. 7. Groups• Can join up to 50• Make new connections• What groups do connections belong to?• Can control group order in your profile.
  8. 8. Discussions
  9. 9. Members
  10. 10. Promotions
  11. 11. Jobs
  12. 12. Search
  13. 13. Group Updates • Group updates in real time
  14. 14. Your Settings
  15. 15. Group Profile• You can see all members!
  16. 16. Group Profile• You can see all members!
  17. 17. Group Profile• You can see similar groups and others
  18. 18. Groups are like virtual networking!• 24/7…
  19. 19. VIDEO RECAP
  20. 20. ANY QUESTIONS?Facebook: write