45. Τα case study έχουν επιλεχθεί από την λίστα των
top Gamify του Yukaichou
http://www.yukaichou.com/gamification-examples/top-10-marketing-
gamification-cases-remember/#.U9lVbuN_swY
Οι εικόνες που εμπεριέχονται στην παρουσίαση,
προέρχονται από την αναζήτηση του google
Εικόνα διαφάνειας 39
http://www.bschool.careers360.com/mat-
december-2013-result
46. M Donchenko, L Shulandt, DM Tehnikum (2013) WHAT ARE THE NEW TRENDS IN MARKETING
http://www.prnewsonline.com/featured/2012/05/14/get-creative-with-viral-crowdsourcing-
gamification-tactics-for-csr-initiatives/
Playfulness, Seriousness and Gamification
http://www.gamified.co.uk/2012/07/23/playfulness-seriousness-and-gamification/
Sebastian Deterding et al. (2011) Gamification: Toward a Definition University of the West of England
Coldharbour Lane
Sebastian Deterding et al. (2011)
From game design elements to gamefulness: defining "gamification
Buzz marketing http://askteacherz.com/1/post/2014/07/buzz-in-to-engaged-learning.html
Electronic Word-of-Mouth http://www.haoyangli.com/index.php/k2/interaction-design/item/252-
concepts-of-gamification-and-potential-benefits-for-their-use-as-applied-to-electronic-word-of-
mouth/252-concepts-of-gamification-and-potential-benefits-for-their-use-as-applied-to-electronic-
word-of-mouth
Word-of-Mouth http://www.marketingprofs.com/articles/2013/11773/the-top-5-rules-of-gamification-
for-training
Brand Loyalty http://www.kathimerini.gr/508266/article/oikonomia/epixeirhseis/gamification-ena-
sovaro-paixnidi-sthn-yphresia-toy-marketingk
47. Πληροφορίες για Case Study Coursera (16-06-2014)
http://www.yukaichou.com/gamification-examples/top-10-education-gamification-
examples/#.U9gOouN_swY
https://www.coursera.org/
https://www.coursera.org/course/gamification
http://www.alfavita.gr/arthron/coursera-%CE%B4%CF%89%CF%81%CE%B5%CE%AC%CE%BD-
%CE%B4%CE%B9%CE%B1%CE%B4%CE%B9%CE%BA%CF%84%CF%85%CE%B1%CE%BA%CE%
AC-%CE%BC%CE%B1%CE%B8%CE%AE%CE%BC%CE%B1%CF%84%CE%B1-
%CE%B3%CE%B9%CE%B1-%CF%8C%CE%BB%CE%BF%CF%85%CF%82
Πληροφορίες για Case study Nike+ FuelBand
(24-06-2014)
http://www.nike.com/gb/en_gb/c/nikeplus-fuelband?ref=http%3A%2F%2F172.20.26.242%3A15871%2Fcgi-
bin%2FblockOptions.cgi%3Fws-session%3D1212132293
http://www.digitallife.gr/nike-plus-fuelband-se-is-official-87010
Results nike
http://lifehacker.com/5929709/five-best-smartphone-running-apps
48. Πληροφορίες για Case study Foursquare (12-07-2014)
http://www.gamification.co/2013/03/15/the-removal-of-foursquare-
gamification/
http://engineering.foursquare.com/2014/01/03/the-mathematics-of-
gamification/
http://www.josek.net/2013/03/foursquare-mistake-pashing-out-
gamification/
Πληροφορίες για Case study Starbucks Apps (20-07-
2014)
http://www.gamification.co/gbase-entry/my-starbucks-rewards/
http://www.usnews.com/opinion/blogs/economic-intelligence/2013/11/20/what-
starbucks-gets-about-gamification-and-loyalty
http://www.learndash.com/successful-gamification-case-studies/
http://www.postano.com/blog/the-gamification-of-marketing
http://www.totalcustomer.org/2014/04/30/starbucks-attributes-success-loyalty-
programmes-gamification/#sthash.WhUPMVLB.dpbs