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Six Rules for Change
esther@estherderby.com @estherderby
esther@estherderby.com @estherderby
drive change
esther@estherderby.com @estherderby
install change
esther@estherderby.com @estherderby
evangelize change
esther@estherderby.com @estherderby
Nurture complex change in complex environments.
esther@estherderby.com @estherderby
Six Rules for Change
esther@estherderby.com @estherderby
Work from a stance of Congruence,
balancing the interest of self-others-
context.
1
esther@estherderby.com @estherderby
Congruence is the place from which
empathy is possible.
Consider your internal state, ...
esther@estherderby.com @estherderby
Honor what is valuable about the
past andwhat is working now.
Devaluing what people ha...
esther@estherderby.com @estherderby
Don’t force people to admit they’ve been wrong.
Shift your language:
• This was the be...
esther@estherderby.com @estherderby
Assess the current situation and system.
What holds the current pattern in place?
Who ...
esther@estherderby.com @estherderby
How is the system working now?
What holds the current pattern in place? What
might shi...
esther@estherderby.com @estherderby
Activate Networks to diffuse new
ideas through the system. Weave
in people who are tru...
esther@estherderby.com @estherderby
Don’t rely only on the formal hierarchy.
Analyze existing networks, and activate and
e...
esther@estherderby.com @estherderby
Guide the change.
Consider where global principles apply,
and what can evolve locally....
esther@estherderby.com @estherderby
Consider where global principles apply, and what
can evolve locally.
Work by successiv...
esther@estherderby.com @estherderby
Big change feels like an existential
threat. Small changes allow for learning.
Design ...
esther@estherderby.com @estherderby
Big changes scare people. Experiments help
people practice and learn.
Let people get t...
esther@estherderby.com @estherderby
1. Always come back to Congruence.
2. Honor what is valuable about the past and what i...
esther@estherderby.com @estherderby
esther@estherderby.com @estherderby
http://www.estherderby.com/qa-teleconferences
esther@estherderby.com @estherderby
Esther Derby
esther@estherderby.co
m
+1 612.239.1214
www.estherderby.com
@estherderby
...
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Six Rules for Change

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Change is often much slower than hoped for, and more painful than anticipated. In the end, you may be left with feelings of frustration and dismay rather than the benefits you hoped for. How can we make change--whether it's adopting Scrum at the team level, or agile at the enterprise level--more successful, and more enlivening?
Through my work with many organizations, I've distilled principles for successful transformation into Six Rules for Change. These principles address both the complexity of the organization and the complexity of the human experience of change. They provide a set of touch-points to guide Change Artists as they support and enable change in their organizations.

Published in: Leadership & Management
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Six Rules for Change

  1. 1. Six Rules for Change
  2. 2. esther@estherderby.com @estherderby
  3. 3. esther@estherderby.com @estherderby drive change
  4. 4. esther@estherderby.com @estherderby install change
  5. 5. esther@estherderby.com @estherderby evangelize change
  6. 6. esther@estherderby.com @estherderby Nurture complex change in complex environments.
  7. 7. esther@estherderby.com @estherderby Six Rules for Change
  8. 8. esther@estherderby.com @estherderby Work from a stance of Congruence, balancing the interest of self-others- context. 1
  9. 9. esther@estherderby.com @estherderby Congruence is the place from which empathy is possible. Consider your internal state, the context, and the situation of the people who are facing change. What are 5 legitimate reasons they might want to keep things the way they are?
  10. 10. esther@estherderby.com @estherderby Honor what is valuable about the past andwhat is working now. Devaluing what people have been doing makes change more difficult. 2
  11. 11. esther@estherderby.com @estherderby Don’t force people to admit they’ve been wrong. Shift your language: • This was the best solution we had at that time. • This served us well when…. • Up until now, this has been sufficient. Now… • This way of working got us this far. Now… Knowing what you want to keep is as important as knowing what you want to change.
  12. 12. esther@estherderby.com @estherderby Assess the current situation and system. What holds the current pattern in place? Who will gain and who will lose when things change? 3
  13. 13. esther@estherderby.com @estherderby How is the system working now? What holds the current pattern in place? What might shift the pattern? What is understood, and what learning is needed? Who may benefits from the status quo? Who will benefit from the change? Who will work with you? What is possible from where you stand now?
  14. 14. esther@estherderby.com @estherderby Activate Networks to diffuse new ideas through the system. Weave in people who are trusted and who people turn to for advice. 4
  15. 15. esther@estherderby.com @estherderby Don’t rely only on the formal hierarchy. Analyze existing networks, and activate and enhance. Networks diffuse ideas, create connections, foster innovation, create a larger picture.
  16. 16. esther@estherderby.com @estherderby Guide the change. Consider where global principles apply, and what can evolve locally. Work by successive approximation. 5
  17. 17. esther@estherderby.com @estherderby Consider where global principles apply, and what can evolve locally. Work by successive approximation.
  18. 18. esther@estherderby.com @estherderby Big change feels like an existential threat. Small changes allow for learning. Design Experiments to facilitate learning and buy-in. 6
  19. 19. esther@estherderby.com @estherderby Big changes scare people. Experiments help people practice and learn. Let people get their finger prints on the change. Insert at least 3 ideas (but not too many). Measure, evaluate, adjust.
  20. 20. esther@estherderby.com @estherderby 1. Always come back to Congruence. 2. Honor what is valuable about the past and what is working now. 3. Assess and re-asses the current situation and system. 4. Ascertain who is trusted and who people turn to for advice, and weave them into your Network. 5. Guide the change. Consider where global principles apply, and what can evolve locally. 6. Design Experiments in collaboration with the people who are involved in the change.
  21. 21. esther@estherderby.com @estherderby
  22. 22. esther@estherderby.com @estherderby http://www.estherderby.com/qa-teleconferences
  23. 23. esther@estherderby.com @estherderby Esther Derby esther@estherderby.co m +1 612.239.1214 www.estherderby.com @estherderby Six Rules for Change

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