women entrepreneurship

1. ENTREPRENEUR:
Derived from the French word “Enterprendre” means “to
undertake”
According to Evans, “Entrepreneurs are persons who initiate,
organize manage and control the affairs of a business unit that
combines the factors of production to supply goods and services
whether the business pertains to agriculture, industry, trade and
profession”
ENTREPRENEURSHIP
Dr. J. E.Stepanek writes that “entrepreneurship” is the capacity to
take risk, ability to organize and desire to diversify and make
innovations in the enterprise”.
BACK GROUND OF THE STUDY

2. WOMEN IN INDIA
S.no DescriptionLevel Percentage
1 Population 1210.19 million
(a) Men 623.72 million(51.5%)
(b) Women 586.47 million(48.5%)
2 Rural Female Population 48.60%
3 Urban Female Population 48.10%
4 Enterpreneureship Actvities 15.64 Lacs
5 Women entrepreneurs (2.15Lacs)13.72%
6 Contribution to GDP 19.80%
According to I.L.O report (1980) “Women are 50% of the world’s
population do the 2/3 rd of the world’s work hours, produce half of the
world’s food supply, receive 10% of the world’s income and own less then
1% of the world property. All because of an accident of birth Now
economically women have been making progress.
“WOMEN AND DEVELOPMENT” for the first time since the inception of
Five year plan in 1951.

3. WOMEN AND BUSINESS
 Most traditional occupation open to women generally on the
basis of their castes
 A section of urban women have emerged as potential
entrepreneurs and ultimately established themselves as
independent entrepreneurs
 Over the last few decades, only a few women have come forward
to establish their own enterprises. More recently, a new trend has
emerged where women are venturing as entrepreneurs and
contributing to the economic development.
 Many factors like urbanization, technical progress, women
education etc., have profoundly changed the traditional
conditions even in a developing country like India pushing
women to establish and manage organized industries and take
up challenging ventures

4. WOMEN ENTREPRENEURSHIP
 According to Government of India, a woman entrepreneur is defined as "an
enterprise owned and controlled by a woman and having a minimum financial
interest of 51% of the capital and giving at least 51% of employment generated
in the enterprise to women.
 Two decades ago, the woman entrepreneur was a species almost unheard of,
both policy-wise and in practice.
 Industrial Policy resolution of 1978 which recognized the women
entrepreneurs as a special group needing assistance and support.
 During 1975-85 International Conference of Women Entrepreneurs held at
Delhi in 1984
 In about two decades time, women entrepreneurs not only entered business in
a small way but ventured into starting and managing large enterprises on
professional lines and working hard to sustain and survive in the competing
environment.
 shifting from 3 Ps to become assertive and empowered entrepreneurs,
involving in competitive and productive economic activities.
 Women entrepreneurs, manufacturing solar coopers in Gujarat, small
foundries in Maharashtra and T.V capacitors in Orissa, have proved beyond
doubt that given the opportunities, they can surpass their male counterparts.

5. S.N
O Author
year contribution
1 Ebrahim
Ramezani
2014 The components of a sample
women’ entrepreneur were identified in Iran
Iranian women highly influence their families,
they alwaystake the responsibility of the family,
and women who balance between work and
family in factprepare themselves for new and
creative ideas. In addition, one of the common
characteristics thatusually can be seen among all
women and in most researches is performing
different jobs,simultaneously.
2 Rajitha G 2012 A high energy level is essential for the woman
entrepreneur because the success and profits of
the business depend on her efforts.the state
sponsored institutions and non-governmental
organizations, should play the role of a catalyst to
succeed and to make them successful
entrepreneurs.
LITERATURE REVIEW

6. S.NO Author Year Contribution
3 Nayakar
honnurswamy and
Mahesh
urukundappa
2013 The active and equal participation of
women is indispensible in fighting
against socio-evils to succcess.
4 Dr. M
Danabakyam,Swapna
kurian
2012 The main reason of success factors to
become an women entrepreneur is
achievement motivation and human
relation. The contribution of the women
entrepreneurs with the help of MSME to
our national economy cannot be
underscored. India has always been a land
of entrepreneurs and occupies a strategic
position in the Indian Economy.
5 Saeid abbasian and
carina Hellgren
2012 local context plays a decisive role in
entrepreneur success in the experience
industries

7. S.NO Author Year Contribution
8 Razli Che Razak 2011 Individual attributes such as education,
experience and attitude toward risk-
taking are vital to entrepreneurial
activity of women entrepreneurs.
Business environment factors, for
example credit is also important for
entrepreneurial activity
9 Ashford C. Chea 2008 potential for women-owned business
development and growth in the city of
Tema depends on discrimination and
sexism, negative perception and attitude
relating to the ability of Tema women-
owned businesses to provide quality
goods and service.
10 Shane 2003 In a related study; education, experience,
age and social networks were also found
to have significant positive influence on
entrepreneur’s business performance in
USA.

8. STATEMENT OF THE PROBLEM
A STUDY ON WOMEN ENTREPRENEURSHIP
DEVELOPMENT WITH REFERENCE TO KRISHNA
DISTRICT

9. NEED FOR THE STUDY
 In a developing country like India, research in women in
business has been woefully inadequate comparing to that
of men.
 There is a considerable gap and need for further research in
this area.
 In order to gain a deep understanding and insight into this
relatively recent phenomenon of women entrepreneurship,
this research study is taken up in Krishna district.
 It would be hope that this study will help business
promoters, academicians and the potential and existing
women entrepreneurs.

10. OBJECTIVES OF THE STUDY
 Examine the present status of women entrepreneurs
in Krishna district
 To explore the problems of women entrepreneurs.

11. SCOPE OF THE STUDY
This study was carried out in the Krishna District only.
The business units in which the women were the owner -
managers or the women who had management control
were considered as women entrepreneurs
RESEARCH METHODOLOGY
The study is based on secondary data which is collected
from the published reports of MSME, NABARD, SSI and
DIC of Krishna district and also Census Surveys,
newspapers, journals, websites,

12. STATUS OF WOMEN ENTREPRENEURS IN
KRISHNA DISTRICT
 NUMBER OF WOMEN ENTERPRISES IN KRISHNA
DISTRICT
Source: MSME annual reports 2012-13
S.no DescriptionLevel India Krishna District
1 Population 1210.19 million 4529009
(a) Men 623.72 million (51.5%) 24, 41,128(53%)
(b) women 586.47 million (48.5%) 24, 48,102(54%)
2
Entrepreneurship
Activities 15.64 Lacs 6900
3 Women entrepreneurs (2.15Lacs)13.72% 995(Approx)

13. GROWTH OF WOMEN ENTREPRENEURS IN
KRISHNA DISTRICT
2010-11 2012-13 2013-14 2014
Total
Male
Female
Source: DIC reports of Krishna district

14. CONTRIBUTION OF WOMEN ENTREPRENEURS IN
MICRO AND SMALL INDUSTRIES
2010-11 2012-13 2013-14 2014
Total women enterprises
Micro
small
Source: DIC reports of Krishna district

15. PROBLEMS OF WOMEN ENTREPRENEURS
IN KRISHNA DISTRICT
 The greatest deterrent to women entrepreneurs is that
they are women.
 Male - female competition
Sno Year Total Male Female
1 2010-11 243 182 61
2 2012-13 282 221 61
3 2013-14 322 257 65
4 2014 860 631 229
Source: DIC reports of Krishna district

16. Cont…
Financial institutions are skeptical
Sno Year
Total
women
enterprises
Micro Small
1 2010-11 61 44 17
2 2012-13 61 46 15
3 2014 25 20 5
4 2014 204 160 44
5 2013-14 65 43 22
Source: DIC reports of Krishna district

17. Cont…
Inability to provide tangible security
Women's filial obligations
Low-level management skills
Low level of freedom of expression and mobility
Lack of knowledge of availability of raw materials and
low-level negotiation and bargaining skills
Lack of knowledge of Technological Changes, Know
how, and Education
Low-level risk-taking attitude
Achievement motivation

18. Measure for the development of
Women Entrepreneurs
1. Yojna schemes and programs
2. Technological training and awards
3. Federations and associations
4. Direct & indirect financial support

19. SUGGESTIONS FOR THE GROWTH
OF WOMEN ENTREPRENEURS
 Conducting an awareness programs
 Enhance the standards of education of women through
training
 Develop professional competencies
 Skill development
 Tie up of educational institutions with government &
non-government agencies to assist in women
entrepreneurship
 Attempts by various NGO‘s and government organizations
 To establish all India forums to discuss the problems,
grievances, issues, and filing complaints against constraints
or shortcomings

20. CONCLUSION
 If every citizen works with such an attitude towards
respecting the important position occupied by women in
society and understanding their vital role in the modern
business field too, then very soon we can pre-estimate our
chances of out beating our own conservative and rigid
thought process which is the biggest barrier in our
country’s development process. We can promise ourselves
and make a sincere commitment of contributing to the
field of women entrepreneurship at individual level which
un-doubtedly bring drastic positive change in growth and
development of women entrepreneurship at country and
even at a global level.

21. THANK YOU!!!
A nation can never grow until and unless a woman
grows.
Make the world your business destination…..