Experienced growth advisor Ed Baker served as Uber’s vice president of growth, helping the company grow from fewer than 20 million trips in its entire existence to more than 20 million trips every weekend. Ed Baker now acts as a growth advisor to help grow other startups such as Change.org, LimeBike, and Zwift.

1. WHAT GROWTH ADVISORS
CAN OFFER TO SMALL
BUSINESSES
Ed Baker

2. INTRODUCTION
• Experienced growth advisor Ed Baker served as Uber’s vice president
of growth, helping the company grow from fewer than 20 million trips
in its entire existence to more than 20 million trips every weekend. Ed
Baker now acts as a growth advisor to help grow other startups such
as Change.org, LimeBike, and Zwift.
One of the biggest challenges that small business owners face is
growing their businesses. To help them gain traction, some
entrepreneurs seek the assistance of growth advisors.
Business owners dealing with the many aspects of running a business
may be easily pulled off track. As a result, one of the most crucial roles
of a growth advisor is keeping business owners focused on things that
have a direct impact on business growth. Moreover, growth advisors
can provide a structure for achieving growth by employing growth
metrics that provide an objective overview of the company's current
growth trajectory.