2. • User Engagement
• Interac.ve Content
• Synchroniza.on with 3rd Party Pla<orm
• User Tracking
• Data Security
• Timeline & Budget
Topics
3. User Engagement
• Common Problems
– Low comple.on rates (25%-35%)
– Lack of understanding for target audience
– Lack of interac.ve elements
– Using gene.c templates
4.
5. User Engagement
• Solu9ons
– More emphasis on design and user research
– Provide what target audience needs
– Build user engagement tools
– Scheduled reminders