Eric Lent formally served as the vice president of marketing excellence and strategy at The Hershey Company. Eric Lent had helped to drive record quarterly earnings and contributed to giving Hershey the leading share position in candy, gum, and mints in the United States. He is currently the chief marketing officer of Herschend Family Entertainment Corporation, the largest family owned theme park company in the United States.

1. HERSHEY, PENNSYLVANIA - THE TOWN
BUILT ON CHOCOLATE
Eric Lent, Hershey

2. INTRODUCTION
 Eric Lent formally served as the vice president of
marketing excellence and strategy at The Hershey
Company. Eric Lent had helped to drive record
quarterly earnings and contributed to giving Hershey
the leading share position in candy, gum, and mints in
the United States. He is currently the chief marketing
officer of Herschend Family Entertainment
Corporation, the largest family owned theme park
company in the United States.
The Hershey Company began in Lancaster,
Pennsylvania, as a successful caramel corporation
owned by Milton Hershey.

3. HERSHEY, PENNSYLVANIA
 By 1901, he had sold his caramel company and was
looking for a location for his growing chocolate business.
He decided on Derry Township, Pennsylvania, against the
advice of others, because he saw a ready supply of milk
and labor. The foundation for the Hershey chocolate
factory began in 1903 and was soon followed by a school
and several other key buildings. Envisioning a community,
Mr. Hershey began providing more housing, bigger
schools, stores, restaurants, and even a trolley system
and utilities company. By the middle of the 1930s, the
development of the amusement park, hotel, and stadium,
along with the chocolate factory itself, transformed
Hershey into a major tourist destination.