Slack Traction Session At DEMO Fall 2014

Erick Schonfeld
Erick SchonfeldCo-Founder at TouchCast, Founding Partner at Traction Technology Partners
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Slack Traction Session At DEMO Fall 2014
Stewart Butterfield Traction Section
Slack: Daily Active Users
A Closer Look at the Mechanics • Conversion happens at the level of the team, not the individual • It is very binary — we don’t work on “engagement” because it is all or nothing • Conversion looks different on every team
Online Media Company
Heathcare Company
Live Events/Promoter
Payments Company
Different Payments Company
Creative Agency
Infrastructure/Hosting Company
Slack: Daily Active Users
Slack: New Accounts Created Per Day
Numbers 310k Daily Active Users 85k Paid Seats 0.24B Messages/month 42k Active teams 2h5m Average time active DAU 34.5 Messages/person
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Slack Traction Session At DEMO Fall 2014

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Presentations & Public Speaking

Slack CEO Stewart Butterfield's Traction Slides from DEMO Fall 2014. Shows growth in daily active users and key learnings. Watch here: http://youtu.be/9IC8U-ABqLQ

Erick Schonfeld
Erick SchonfeldCo-Founder at TouchCast, Founding Partner at Traction Technology Partners

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Slack Traction Session At DEMO Fall 2014