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Stewart Butterfield
Traction Section
Slack: Daily Active Users
A Closer Look at the Mechanics
• Conversion happens at the level of the
team, not the individual
• It is very binary — we ...
Online Media Company
Heathcare Company
Live Events/Promoter
Payments Company
Different Payments Company
Creative Agency
Infrastructure/Hosting Company
Slack: Daily Active Users
Slack: New Accounts Created Per Day
Numbers
310k
Daily Active Users
85k
Paid Seats
0.24B
Messages/month
42k
Active teams
2h5m
Average time active DAU
34.5
Mes...
Slack Traction Session At DEMO Fall 2014
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Slack Traction Session At DEMO Fall 2014

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Slack CEO Stewart Butterfield's Traction Slides from DEMO Fall 2014. Shows growth in daily active users and key learnings. Watch here: http://youtu.be/9IC8U-ABqLQ

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Slack Traction Session At DEMO Fall 2014

  1. 1. Stewart Butterfield Traction Section
  2. 2. Slack: Daily Active Users
  3. 3. A Closer Look at the Mechanics • Conversion happens at the level of the team, not the individual • It is very binary — we don’t work on “engagement” because it is all or nothing • Conversion looks different on every team
  4. 4. Online Media Company
  5. 5. Heathcare Company
  6. 6. Live Events/Promoter
  7. 7. Payments Company
  8. 8. Different Payments Company
  9. 9. Creative Agency
  10. 10. Infrastructure/Hosting Company
  11. 11. Slack: Daily Active Users
  12. 12. Slack: New Accounts Created Per Day
  13. 13. Numbers 310k Daily Active Users 85k Paid Seats 0.24B Messages/month 42k Active teams 2h5m Average time active DAU 34.5 Messages/person

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