The document discusses the traction of Slack, focusing on daily active users and user conversion metrics. Key statistics include 310k daily active users, 85k paid seats, and an average of 34.5 messages per person. It emphasizes that conversion occurs at the team level rather than the individual level, highlighting the varied engagement across different types of organizations.

2. Stewart Butterfield
Traction Section

3. Slack: Daily Active Users

4. A Closer Look at the Mechanics
• Conversion happens at the level of the
team, not the individual
• It is very binary — we don’t work on
“engagement” because it is all or nothing
• Conversion looks different on every team

5. Online Media Company

6. Heathcare Company

7. Live Events/Promoter

8. Payments Company

9. Different Payments Company

10. Creative Agency

11. Infrastructure/Hosting Company

12. Slack: Daily Active Users

13. Slack: New Accounts Created Per Day

14. Numbers
310k
Daily Active Users
85k
Paid Seats
0.24B
Messages/month
42k
Active teams
2h5m
Average time active DAU
34.5
Messages/person