2. Objectives
• Provide information to the Sales personel
• Conduct Hands on to partners.
• Provide information on the effects of using
non – genuine consumables.
• Recommend a possible solution on how to
maximize the usage of brother
consumables.
3. MFC J2510
Compact in Depth, Stylish in Design
-> Introducing unique engine layout that allows for
compact & stylish design: A4 landscape paper feeding
A4
Manual Feed Slot, Print up to A3
-> Supports business need for occasional A3 printing
when required, while enjoying compactness of machine
Fast Print Speed(up to 20/18ppm*)
-> Increases business efficiency A3
New Business Strategy – InkBenefit
-> Low cost per page, with options of high-yield ink (600 page
yield) & super high-yield ink (1200 page yield)
*Based on ISO/IEC 24734
4. Product Concept – Value Added
Advanced User Interface
Product Concept - Value-Added
-> 3.7” wide touch screen with slide touch and animation
Rich UI
Simple UI
Cloud Connectivity & Mobile Printing
-> Connection/Cooperation with storage services
-> Driverless printing via Cloud
Dropbox Google Docs
Energy Saving & Ecology
-> Breakthrough “Low Energy Standby” technology: Only
0.04W when power is off but the machine remains plugged in.
For more information see: http://www.brotherearth.com/en/ecoproduct/tech.html
5. New Features
New Features
Print Speed
The new S13 range offers Brothers fastest ever print speeds, with up to
20mono/18 colour ppm* (ISO/IEC 24734)
Landscape Printing
The new S13 range utilises new landscape printing technology, offering a more
compact machine that is suitable for small office spaces.
New User Interface
The user interface has been redesigned to offer ease of use through an intuitive,
onscreen menu system.
InkBenefit
With the options of affordable high-yield and super high-yield InkBenefit
cartridges, users can print more with less.
“Low Energy Standby” Technology
Offers Brother’s lowest power consumption to date, with approximately 0.04watt
power consumption when power is off but the machine remains plugged in.
6. Business Features
2-Sided Printing
Print on both sides of the page with 2-sided printing capability, saving paper and
reducing your printing costs.
Wired / Wireless Networking
Save resources and share printer across wired / wireless network
Mobile Print
iPrint&Scan app, Apple Airprint, Google Clould Print enable printing and scanning
straight from iPhone, iPad, Android devices or Windows Phone.
Cloud
Print from / scan to a range of cloud based services such as Google Docs,
Evernote, Dropbox, Facebook, Flickr or Picasa straight from cloud connected printer
A3 Print
Create high impact documents with occasional A3 printing via manual paper feed
Automatic Document Feeder
Copy, scan and fax multiple documents with ease using ADF
7. Competitor Comparison
Make / Model MFC-J2510 InkBenefit HP OJ 6700 Canon MX 897 Epson ME960FWD
Print / Scan / Copy / Up to A3 Print, Up to A4 Up to A4 Up to A4 Up to A4
Fax Scan/Copy/Fax Print/Scan/Copy/Fax Print/Scan/Copy/Fax Print/Scan/Copy/Fax
3.7" Touchscreen Colour LCD 2.65" Touchscreen 3” TFT Colour, LCD,
Display 2.5” LCD Screen
with slide touch Colour LCD Dual Function Panel
Print Speed 20/18ppm (ISO) 35/27ppm 15/7.1ppm (ISO)
16/9ppm (ISO) 12.5/9.3ppm (ISO)
(ISO* / Draft) (Draft) 38/38ppm (Draft)
Copy Speed Information
12/9cpm (ISO) 7/7.4cpm (ISO) 38/38cpm (Draft)
(ISO**/Draft) unavailable
Automatic
Yes Yes Yes Yes
Document Feed
Automatic double-
Up to A4 Up to A4 Up to A4 Up to A4
sided Print
Double-sided Scan, Scan, Copy, Fax (Up to
Copy (Up to A4) Scan, Copy (Up to A4)
Copy, Fax A4)
USB / Media Cards/Wired/ USB / Media USB/Media
Connectivity USB/Wired/ Wireless
Wireless Cards/Wired/ Wireless Cards/Wired/ Wireless
Direct Photo Print Yes Yes Yes Yes
Paper tray 150 250 150 250
iPrint/Scan, Air Print, Google Cloud Link, Air Print,
Mobile Print ePrint, Air Print
Cloud Google Cloud
5 Individual Tanks, Self
Others InkBenefit, Low Standby Energy
Opening Output Tray
8. Supplies
Cartridge Details
PAGE YIELD PRICE
LC 563 BK 600 pages 495.00
HY Cartridge CPP: Php 2.79
LC 563 CMY 600 pages 395.00
LC 567BK 1200 pages 895.00
SHY Cartridge CPP: Php 2.48
LC 565XL CMY 1200 pages 695.00
High Yield Cartridges Super High Yield Cartridges
* Approx. cartridge yield is declared in accordance with ISO/IEC 24711.
11
10. Why Choose Genuine Brother Consumables?
• Quality Professional Prints
• Reliability
• Optimal Performance
• Peace of mind
11. Types of Non Genuine Consumables
• Counterfeit Toners / Ink Cartridge
• Clone or Imitation Toners and Ink
Cartridges
• Refilled Toners or Ink Cartridges
12. Problems Using Non Genuine Consumables
For Inkjet Printer
• Printer Head Clogging and Damage
• Poor Color reproduction
• Ink leakage or Blockage
13. Problems Using Non Genuine Consumables
For Laser Printer
• Drum damage
• Poor Character Formation
14. Maximizing Brother Consumable
• When printing monochrome documents,
change your computer’s printing preferences
from Colour to Mono/Grayscale.
• To save even more ink, set the Quality settings
to Normal or Fast resolution instead of Fine
mode.
15. Maximizing Brother Consumable
• Turn on the Toner Save Mode under your
printer settings to minimize running costs by
reducing the amount of toner used.
• This increases the page yield per cartridge and
translates to maximum toner efficiency and
cost-effectiveness for all your draft printing
purposes
16. Maximizing Brother Consumables
How can I save colour ink to How can I maximize toner usage?
maximize my monochrome prints?
• When printing monochrome documents, • Turn on the Toner Save Mode under your
change your computer’s printing printer settings to minimise running costs by
preferences from Colour to reducing the amount of toner used.
Mono/Greyscale. This configures the printer
to use only the black ink cartridge and • This increases the page yield per cartridge
avoids unnecessary colour ink consumption. and translates to maximum toner efficiency
and cost-effectiveness for all your draft
• To save even more ink, set the Quality printing purposes
settings to Normal or Fast resolution instead
of Fine mode.
