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In store Training
  MFC – J2510


    January 2013
Objectives


  • Provide information to the Sales personel
  • Conduct Hands on to partners.
  • Provide information on the effects of using
    non – genuine consumables.
  • Recommend a possible solution on how to
    maximize the usage of brother
    consumables.
MFC J2510

  Compact in Depth, Stylish in Design
     -> Introducing unique engine layout that allows for
    compact & stylish design: A4 landscape paper feeding
                                                                  A4

 Manual Feed Slot, Print up to A3
   -> Supports business need for occasional A3 printing
 when required, while enjoying compactness of machine

 Fast Print Speed(up to 20/18ppm*)
   -> Increases business efficiency                               A3


 New Business Strategy – InkBenefit
 -> Low cost per page, with options of high-yield ink (600 page
 yield) & super high-yield ink (1200 page yield)



*Based on ISO/IEC 24734
Product Concept – Value Added

Advanced User Interface
 Product Concept - Value-Added

    -> 3.7” wide touch screen with slide touch and animation

                    Rich UI


                  Simple UI

Cloud Connectivity & Mobile Printing
  -> Connection/Cooperation with storage services
 -> Driverless printing via Cloud
                           Dropbox                             Google Docs



Energy Saving & Ecology
     -> Breakthrough “Low Energy Standby” technology: Only
  0.04W when power is off but the machine remains plugged in.


 For more information see: http://www.brotherearth.com/en/ecoproduct/tech.html
New Features

 New Features

                Print Speed
                The new S13 range offers Brothers fastest ever print speeds, with up to
                20mono/18 colour ppm* (ISO/IEC 24734)

                Landscape Printing
                The new S13 range utilises new landscape printing technology, offering a more
                compact machine that is suitable for small office spaces.

                New User Interface
                The user interface has been redesigned to offer ease of use through an intuitive,
                onscreen menu system.

                InkBenefit
                With the options of affordable high-yield and super high-yield InkBenefit
                cartridges, users can print more with less.

                “Low Energy Standby” Technology
                Offers Brother’s lowest power consumption to date, with approximately 0.04watt
                power consumption when power is off but the machine remains plugged in.
Business Features


            2-Sided Printing
            Print on both sides of the page with 2-sided printing capability, saving paper and
            reducing your printing costs.


            Wired / Wireless Networking
            Save resources and share printer across wired / wireless network


            Mobile Print
            iPrint&Scan app, Apple Airprint, Google Clould Print enable printing and scanning
            straight from iPhone, iPad, Android devices or Windows Phone.

            Cloud
            Print from / scan to a range of cloud based services such as Google Docs,
            Evernote, Dropbox, Facebook, Flickr or Picasa straight from cloud connected printer


            A3 Print
            Create high impact documents with occasional A3 printing via manual paper feed


            Automatic Document Feeder
            Copy, scan and fax multiple documents with ease using ADF
Competitor Comparison




  Make / Model            MFC-J2510 InkBenefit             HP OJ 6700            Canon MX 897               Epson ME960FWD

  Print / Scan / Copy /   Up to A3 Print, Up to A4         Up to A4              Up to A4                   Up to A4
  Fax                     Scan/Copy/Fax                    Print/Scan/Copy/Fax   Print/Scan/Copy/Fax        Print/Scan/Copy/Fax

                          3.7" Touchscreen Colour LCD      2.65" Touchscreen     3” TFT Colour, LCD,
  Display                                                                                                   2.5” LCD Screen
                          with slide touch                 Colour LCD            Dual Function Panel
  Print Speed             20/18ppm (ISO) 35/27ppm                                                           15/7.1ppm (ISO)
                                                           16/9ppm (ISO)         12.5/9.3ppm (ISO)
  (ISO* / Draft)          (Draft)                                                                           38/38ppm (Draft)
  Copy Speed                                               Information
                          12/9cpm (ISO)                                          7/7.4cpm (ISO)             38/38cpm (Draft)
  (ISO**/Draft)                                            unavailable
  Automatic
                          Yes                              Yes                   Yes                        Yes
  Document Feed
  Automatic double-
                          Up to A4                         Up to A4              Up to A4                   Up to A4
  sided Print
  Double-sided Scan,                                                                                        Scan, Copy, Fax (Up to
                          Copy (Up to A4)                                        Scan, Copy (Up to A4)
  Copy, Fax                                                                                                 A4)
                          USB / Media Cards/Wired/                               USB / Media                USB/Media
  Connectivity                                             USB/Wired/ Wireless
                          Wireless                                               Cards/Wired/ Wireless      Cards/Wired/ Wireless

  Direct Photo Print      Yes                              Yes                   Yes                        Yes

  Paper tray              150                              250                   150                        250
                          iPrint/Scan, Air Print, Google                         Cloud Link, Air Print,
  Mobile Print                                             ePrint, Air Print
                          Cloud                                                  Google Cloud

                                                                                 5 Individual Tanks, Self
  Others                  InkBenefit, Low Standby Energy
                                                                                 Opening Output Tray
Supplies

      Cartridge Details




                                                           PAGE YIELD            PRICE




                                  LC 563 BK             600 pages              495.00
          HY Cartridge                                                                         CPP:     Php 2.79
                                 LC 563 CMY             600 pages              395.00
                                  LC 567BK             1200 pages              895.00
         SHY Cartridge                                                                         CPP:     Php 2.48
                               LC 565XL CMY            1200 pages              695.00

        High Yield Cartridges                                             Super High Yield Cartridges




* Approx. cartridge yield is declared in accordance with ISO/IEC 24711.
                                                                                                  11
Use Genuine Brother
   Consumables


  Protect your printer. Perfect your prints.
Why Choose Genuine Brother Consumables?


  •   Quality Professional Prints
  •   Reliability
  •   Optimal Performance
  •   Peace of mind
Types of Non Genuine Consumables


  • Counterfeit Toners / Ink Cartridge
  • Clone or Imitation Toners and Ink
    Cartridges
  • Refilled Toners or Ink Cartridges
Problems Using Non Genuine Consumables


  For Inkjet Printer
  •    Printer Head Clogging and Damage
  •    Poor Color reproduction
  •    Ink leakage or Blockage
Problems Using Non Genuine Consumables


  For Laser Printer
  •    Drum damage
  •    Poor Character Formation
Maximizing Brother Consumable


  • When printing monochrome documents,
    change your computer’s printing preferences
    from Colour to Mono/Grayscale.
  • To save even more ink, set the Quality settings
    to Normal or Fast resolution instead of Fine
    mode.
Maximizing Brother Consumable


  • Turn on the Toner Save Mode under your
    printer settings to minimize running costs by
    reducing the amount of toner used.
  • This increases the page yield per cartridge and
    translates to maximum toner efficiency and
    cost-effectiveness for all your draft printing
    purposes
Maximizing Brother Consumables

  How can I save colour ink to                    How can I maximize toner usage?
  maximize my monochrome prints?
  • When printing monochrome documents,           • Turn on the Toner Save Mode under your
  change your computer’s printing                 printer settings to minimise running costs by
  preferences from Colour to                      reducing the amount of toner used.
  Mono/Greyscale. This configures the printer
  to use only the black ink cartridge and         • This increases the page yield per cartridge
  avoids unnecessary colour ink consumption.      and translates to maximum toner efficiency
                                                  and cost-effectiveness for all your draft
  • To save even more ink, set the Quality        printing purposes
  settings to Normal or Fast resolution instead
  of Fine mode.
The End
Thank you.