1. Normcore Research
By Emily Segal

2. What is the
mainstream?
On post-its, list five
things you believe to be
mainstream, and five
things you believe to be
not mainstream

7. What do you think
is cool?

8. What my friends think is cool What my parents think is cool What society thinks is cool
What my boss thinks is cool What I think is cool What is actually cool
Use this template:

16. Or, use this template:

26. **
The mainstream super panel
was hosted by Rachel Blatt
and Emily Segal
at Wolff Olins NewYork
on May 2, 2013
Meme invented for the occasion
by Keaton Ventura @sweetkeats
Aggregated on Are.na at
are.na/what-i-think-is-cool

27. **
Contributors:
Keaton Ventura, Greg Fong, Chris
Sherron, DenaYago, Cab Broskoski,
Daniel Pianetti, Daniel Brewster, Max
Rosero, Chris Walker, Rachel Blatt,
Alexa Karolinski, Zak Stone, Kate
Welsh, Patia Bless Williams, Divorce,
Huw Lemmey, Kevin McGarry, Bryce
Wilner, Jacob Berezin, John Michael
Boling, Zach Rose, Stephen Lichty,
Nick Lalla, Nathaniel Levy, Jonah Wolf,
Lola Bates-Campbell, Maria Salas,
and Willa Nasatir

28. Normcore Research is a
work in progress J
Stay tuned for updates
at emilysegal.net