This document discusses a research project called "Normcore" that aims to understand what is considered mainstream or cool. It provides templates for participants to list what they think is mainstream or cool according to different perspectives like their friends, parents, boss, or themselves. The research was hosted by Rachel Blatt and Emily Segal in New York and involved contributions from over 30 people. The document states that the Normcore Research is ongoing and to check the listed website for updates.

1. Normcore Research
By Emily Segal

2. What is the
mainstream?
On post-its, list five
things you believe to be
mainstream, and five
things you believe to be
not mainstream

7. What do you think
is cool?

8. What my friends think is cool What my parents think is cool What society thinks is cool
What my boss thinks is cool What I think is cool What is actually cool
Use this template:

16. Or, use this template:

26. **
The mainstream super panel
was hosted by Rachel Blatt
and Emily Segal
at Wolff Olins NewYork
on May 2, 2013
Meme invented for the occasion
by Keaton Ventura @sweetkeats
Aggregated on Are.na at
are.na/what-i-think-is-cool

27. **
Contributors:
Keaton Ventura, Greg Fong, Chris
Sherron, DenaYago, Cab Broskoski,
Daniel Pianetti, Daniel Brewster, Max
Rosero, Chris Walker, Rachel Blatt,
Alexa Karolinski, Zak Stone, Kate
Welsh, Patia Bless Williams, Divorce,
Huw Lemmey, Kevin McGarry, Bryce
Wilner, Jacob Berezin, John Michael
Boling, Zach Rose, Stephen Lichty,
Nick Lalla, Nathaniel Levy, Jonah Wolf,
Lola Bates-Campbell, Maria Salas,
and Willa Nasatir

28. Normcore Research is a
work in progress J
Stay tuned for updates
at emilysegal.net